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The Motley Fool
November 27, 2006
Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come.   |
BusinessWeek
August 7, 2006
Heather Green |
Whose Video Is It, Anyway? YouTube's runaway success has opened a Pandora's box of copyright issues. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
The Motley Fool
July 21, 2009
Anders Bylund |
How Google Makes Money From YouTube So you think YouTube is sucking money out of Google like a "Twilight" vampire? Think again. |
The Motley Fool
February 21, 2006
Alyce Lomax |
NBC Changes YouTube's Channel Is putting the brakes on viral online distribution a mistake for TV networks? |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
The Motley Fool
May 31, 2007
Tim Beyers |
An Apple for Gootube Adding YouTube videos to Apple TV is innovative and could easily disrupt every firm involved with the delivery of content over the airwaves. How might this deal help investors? |
Search Engine Watch
May 26, 2009
Liana Evans |
Leave Your Ego at the Door In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task. |
Inc.
August 2004
Rob Walker |
The People's Marketing Why are more marketers daring to let customers take charge of their advertising? Because if expertise is all about familiarity, then just about everybody in America qualifies as a marketing expert. |
The Motley Fool
December 13, 2006
Rick Aristotle Munarriz |
YouTube Is a Pop Star Adweek is reporting that the beverage giant brokered deals with six of YouTube's most popular video bloggers to create holiday-greeting videos that are now part of Coke's "Holiday Wishcast" promotion. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
BusinessWeek
May 23, 2005
Ronald Grover |
Mad Ave Is Starry-Eyed Over Net Video The pictures are fuzzy and the sound can be iffy, but online ads that meld TV with the Web are grabbing more of the action. Advertisers view online video as a laboratory for new ways to connect with customers. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
The Motley Fool
June 12, 2006
Rich Smith |
Coke Is an Idiot Free marketing? No, thanks. Investors, Coke shouldn't be giving Mentos the cold shoulder here. Coke should be partnering with Perfetti to turn Mentos-fueled Diet Coke geysers into The Fad of the Summer of '06. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
BusinessWeek
July 25, 2005
David Kiley |
Advertising Of, By, And For The People Getting consumers to create ads saves a ton of money- and builds buzz. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
The Motley Fool
July 18, 2006
Alyce Lomax |
CBS Eggs Us On CBS plans to try what sounds like one odd ad campaign by advertising its fall lineup on eggs. What does it mean to investors? |
InternetNews
October 10, 2006
Nicholas Carlson |
How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine? |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
InternetNews
February 6, 2009
Kenneth Corbin |
Web Crowns Super Bowl Ad Winners, Losers User-generated Doritos spot takes top honors all around, nets creators $1 million. |
Search Engine Watch
September 11, 2008
Ron Jones |
YouTube-ery: Online Videos as Learning and Marketing Tools YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? |
The Motley Fool
June 26, 2006
Alyce Lomax |
Death of a Salesman Big media, take note: Advertisers are embracing a disruptive shift in marketing. |
The Motley Fool
December 11, 2010
Gabriel Perna |
YouTube Extends Video Time, Promises Copyright Protection The company believes its ContentID program will help protect copyright holders. |
Fast Company
February 2011
Rachel Arndt |
YouTube's New Ad Strategy YouTube has the competition reeling with ambitious initiatives to expand programming and ad formats. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
InternetNews
December 22, 2009
David Needle |
Snagfilms, the Anti-YouTube? With some big name backers, Snagfilms looks to be the online driver of feature length, meaningful videos. |
Information Today
August 10, 2009
Theresa Cramer |
Local News Outlets Keep Wary Eye on YouTube's News Near You The self-proclaimed "biggest news platform in the world" is partnering with local news outlets on its News Near You section in the hopes of producing some ad revenue. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Inc.
November 2006
Jennifer Gill |
Contagious Commercials How to get in on the YouTube craze. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
The Motley Fool
August 2, 2006
Alyce Lomax |
Coke Rocks Out Through a new agreement, Coke will offer codes for 70 million free iTunes songs to thirsty European music fans. Although Coke's brand is strong, its growth and stock price over the last several years haven't exactly impressed many investors. |
InternetNews
August 25, 2009 |
YouTube Will Pay for Best Video Submissions YouTube announced a partnership program that lets individuals posting popular videos register to get a share of ad revenue. |
Entrepreneur
November 2006
Mark Henricks |
Video Star With online video growing fast, the need for a supporting cast of concepts is hard to kill. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
The Motley Fool
May 31, 2007
Dave Mock |
Apple's iPhone: Who Really Wins? There's more to gain than lose from the upcoming iPhone. Investors, take note. |
BusinessWeek
September 23, 2010
Felix Gillette |
On YouTube, Seven-Figure Views, Six-Figure Paychecks Thanks to ad revenue-sharing deals and corporate-sponsored videos, top YouTubers can earn well north of $100,000. |
InternetNews
December 23, 2008
David Needle |
iPhone & Social Networks:Tech's Survivors in '09 They outlasted 2008's downturn - and even managed to come out on top. So what's next for the year's few big winners? And is social networking really going to disappear? |
InternetNews
April 29, 2009
Michelle Megna |
The Shelf Life of an iPhone App How long an iPhone app has before users hang up on it - and why advertisers and developers should care. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
InternetNews
September 19, 2006
Nicholas Carlson |
YouTube? MSN Calls it Soapbox MSN today announced the U.S. beta release of Soapbox on MSN Video, a user-uploaded video service. |
The Motley Fool
June 4, 2008
Rick Aristotle Munarriz |
Squeezing Money Out of YouTube Google has to try new ways to mix ads with videos on its popular YouTube. |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
Home Theater
October 10, 2008 |
YouTube to Explore Media Retailing YouTube is getting into the media retail business. Soon the site that feeds video clips to millions will be selling music, movies, TV shows, games, books, and concert tickets. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
