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How to Earn Respect in Social Media Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks.   |
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Amateur Hour, Web Style The future of advertising belongs to consumers. The brand may be yours, but the message is me, me, me. |
The Motley Fool
August 2, 2006
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Coke Rocks Out Through a new agreement, Coke will offer codes for 70 million free iTunes songs to thirsty European music fans. Although Coke's brand is strong, its growth and stock price over the last several years haven't exactly impressed many investors. |
The Motley Fool
June 12, 2006
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Coke Is an Idiot Free marketing? No, thanks. Investors, Coke shouldn't be giving Mentos the cold shoulder here. Coke should be partnering with Perfetti to turn Mentos-fueled Diet Coke geysers into The Fad of the Summer of '06. |
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September 2011
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Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
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The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage. |
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October 7, 2011
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Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
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August 23, 2013
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The 6 Types of Twitter Conversations Social Media Research Foundation takes a social snapshot. |
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Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
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Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
Pharmaceutical Executive
December 1, 2012 |
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. |
Pharmaceutical Executive
September 1, 2006
Scott Burkette |
Alternative Media: The Download on Podcasting Through podcasts, marketers create intimate and captivating experiences for audiences. |
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September 2011
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Marketing to Communities Why old-school advertising delivers the wrong message |
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Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
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Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities. |
The Motley Fool
February 11, 2004
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Is Coke Capped? Are the flagship brands in refreshment getting stale here at home? |
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Direct to Consumer: Culturally Relevant Marketing Through culturally relevant marketing, pharma can seamlessly weave its brands into consumers' lives... Also: The 2005 Pharmaceutical Advertising and Marketing Excellence Award recipients... |
Pharmaceutical Executive
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Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
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FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
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January 13, 2012
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Harnessing the Power of Social Media Are you prepared to meet the challenge? |
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February 9, 2015
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Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
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November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
The Motley Fool
February 9, 2005
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Diet Coke's Makeover Will the new Diet Coke help grow case volume? |
Fast Company
November 2004
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How to Fix Coca-Cola Three experts discuss how they'd put the fizz back into Coke's flat sales. |
Pharmaceutical Executive
June 1, 2006
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Public Relations: Targeting Partners PR can facilitate business partnerships between biotechnology and pharmaceutical companies by targeting messages to key players. |
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September 2013
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Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers. |
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July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
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July 18, 2013 |
Rio SEO Expands Social Remarketing Solution Online marketers can now engage brand influencers and their social 'look-alikes.' |
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September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites. |
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November 2013
David Myron |
Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers. |
Search Engine Watch
December 5, 2008
Elisabeth Osmeloski |
5 Tips for Travel Search Marketing in a Down Economy Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely. |
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September 2006
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Fever Pitch Viral marketing and its ability to generate buzz around brands can turn relative unknowns into celebrities and put the names of their products on the tongues and in the email boxes of millions overnight. But that isn't easy. |
