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Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos.   |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
Fast Company
Pavithra Mohan |
Report: YouTube Will Soon Have A Paywall As Re/code previously reported, YouTube is funding new content from some of its top talent -- think the likes of Bethany Mota and Michelle Phan -- and Re/code notes that those are the videos that will likely be placed behind a paywall. |
Fast Company
February 2011
Danielle Sacks |
How YouTube's Global Platform Is Redefining the Entertainment Business YouTube CEO Salar Kamangar and his team have transformed Google's Folly into a mind-blowing -- and lucrative -- global platform that is redefining the entertainment business. |
Search Engine Watch
May 9, 2011
Greg Jarboe |
How to Make Money on YouTube Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making $1,000 every month. Here are some video marketing tips and secrets for YouTube success. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
BusinessWeek
September 23, 2010
Felix Gillette |
On YouTube, Seven-Figure Views, Six-Figure Paychecks Thanks to ad revenue-sharing deals and corporate-sponsored videos, top YouTubers can earn well north of $100,000. |
Fast Company
November 2013
Nicole LaPorte |
They Are Huge On YouTube. How Do They Grow Off-Site, Too? Stephanie Horbaczewski runs YouTube's largest fashion and beauty network and is building a separate site to grow the StyleHaul brand. Freddie Wong, after becoming a YouTube celeb, started RocketJump.com to create and host the web series Video Game High School. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
InternetNews
November 13, 2009 |
YouTube to Support High-Res 1080p Videos Bigger, clearer videos coming to YouTube as Google continues to tinker with monetization strategies. |
Fast Company
Ainsley O'Connell |
To Become A Grown-Up Business, YouTube Needs To Attract Grown-Up Viewers What in the world do grown-ups watch on YouTube? Not much, and that is a huge part of the reason the online-video platform remains unprofitable. |
InternetNews
December 11, 2007
Kenneth Corbin |
YouTube: Broadcast Yourself, Get Paid The convergence of ad dollars and social media presses forward as YouTube expands its revenue-share program to video uploaders. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
The Motley Fool
March 23, 2010
Anders Bylund |
News Flash: YouTube Makes Money! OK, so it's not exactly news if you've been reading the tea leaves right, but YouTube is a money-maker for Google already. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
The Motley Fool
December 10, 2009
Anders Bylund |
Google Launches a Music Vevo-lution Has the music industry finally found a way to make money and be happy through YouTube? |
The Motley Fool
July 21, 2009
Anders Bylund |
How Google Makes Money From YouTube So you think YouTube is sucking money out of Google like a "Twilight" vampire? Think again. |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
InternetNews
October 10, 2006
Nicholas Carlson |
How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine? |
Search Engine Watch
March 14, 2011
Greg Jarboe |
How to Improve Odds of Success in Video Marketing: Follow the Money How do you improve the odds that you'll be successful in video marketing? As Deep Throat advised Bob Woodward in the movie "All the President's Men": "Follow the money." |
Information Today
October 9, 2008 |
YouTube Adds Retail Links YouTube just announced its first steps into the world of ecommerce. The click-to-buy links are available on the watch page under the video along with the other community features |
The Motley Fool
January 21, 2010
Rick Aristotle Munarriz |
Can Google Survive the Tollbooths? YouTube wants to try to sell online movie tickets. |
InternetNews
October 9, 2006
Andy Patrizio |
Google Acquires YouTube For $1.65 Billion YouTube will keep its own identity in stock swap with Google. |
InternetNews
March 31, 2009
Michelle Megna |
Disney/ABC Strikes Broadcast Deal With YouTube YouTube and Disney Media Networks today announced an agreement to show mini-episodes from ESPN and the Disney/ABC Television Group on ad-supported channels at the Google-owned video portal. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
The Motley Fool
October 9, 2008
Anders Bylund |
YouTube, the Moneymaker It sounds like an oxymoron, but now the site can make money for Google and its partners alike, by helping other companies advertise their wares. |
The Motley Fool
June 4, 2008
Rick Aristotle Munarriz |
Squeezing Money Out of YouTube Google has to try new ways to mix ads with videos on its popular YouTube. |
InternetNews
September 3, 2009 |
YouTube Moving Toward Paid Content Google appears close to inking partnerships with several major Hollywood studios to offer streaming movie rentals on YouTube in what would be the first foray toward paid content on the world's largest video site. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
YouTube Shares the Wealth Google's popular site pledges to split revenues with video makers. Google and YouTube appear adamant about giving each other breathing space in this relationship, but it's clear that Google is advising YouTube's growth. |
The Motley Fool
November 22, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube Groove CBS finding success on a platform like YouTube, which is often praised as an anti-corporate democratization site, isn't really a surprise. |
InternetNews
October 30, 2009 |
Online Video Embraces YouTube, TV Deals Multiple delivery models plus creative talent cause some video sites to shine over others. |
The Motley Fool
November 7, 2006
Rick Aristotle Munarriz |
Can YouTube Me Now? Verizon Wireless is in advanced talks with YouTube to have the popular video-sharing site offer streaming video content for Verizon Wireless customers. YouTube would be a great catch for Verizon. |
InternetNews
February 11, 2008
David Needle |
Video On The Web, Billions Served December was a record breaker for online video viewing; could the writer's strike have helped? |
Fast Company
February 2016
Nicole LaPorte |
How Ipsy Founder Michelle Phan Is Using Influencers To Reinvent The Cosmetics Industry Since 2007, when she started making videos of herself applying makeup in her bedroom and uploading them to YouTube, she has amassed a following of more than 8 million subscribers. |
Fast Company
November 2013
Alison Overholt |
The Right To Be Heard (And Paid) Patreon is a crowdfunding site that enables artists to sell material to their fans. Some 3,000 creators have signed up since its May launch. |
Entrepreneur
November 2006
Mark Henricks |
Video Star With online video growing fast, the need for a supporting cast of concepts is hard to kill. |
Information Today
August 10, 2009
Theresa Cramer |
Local News Outlets Keep Wary Eye on YouTube's News Near You The self-proclaimed "biggest news platform in the world" is partnering with local news outlets on its News Near You section in the hopes of producing some ad revenue. |
Wired
December 2006
Bob Garfield |
You Tube vs. Boob Tube TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup. |
InternetNews
December 18, 2009 |
YouTube Gets More Social With Facebook First the video sharing site released the top videos of 2009 and now it's offering tighter integration with Facebook. |
The Motley Fool
July 19, 2007
Rick Aristotle Munarriz |
Show Me the Money, YouTube Revenue-sharing has been a slow roller on Google's video-sharing site. However, investors, it's about to get more interesting. |
The Motley Fool
February 5, 2007
Rick Aristotle Munarriz |
Viacom's "Victory" Is Google's Gain Today, YouTube's taking down Viacom-owned clips. Tomorrow, it may take down Viacom. |
InternetNews
March 23, 2007
Nicholas Carlson |
What The NBC, News Corp. Video Deal Means to Google YouTube owner Google could just double-down on the 'Long Tail' theory behind monetizing its video-sharing darling. |
The Motley Fool
January 22, 2010
Eric Jhonsa |
Cashing In Online The king of online video might finally be profitable, but rivals are ready and waiting. |
InternetNews
February 2, 2007
Ed Sutherland |
Viacom: Start Yanking, YouTube Viacom's demand for YouTube to remove videos 'holds a hammer over Google's head,' says analyst. |
The Motley Fool
August 24, 2010
Balasubramanyam Seshan |
Hulu IPO Is Mixed Bag for Advertisers Is Hulu a real threat to YouTube? |
InternetNews
August 23, 2007
Nicholas Carlson |
Is Google Cutting The 'You' Out of YouTube? Do InVideo ads mean YouTube is evolving into a network for big budget productions? |
Registered Rep.
July 6, 2012
Lauren Barack |
Lights, Camera, Action: YouTube Made Them Video Stars Financial advisors are tuning up their video skills and using YouTube to build branding, net clients and sell newsletters. |
