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BusinessWeek
April 29, 2010
Peter Burrows |
Innovator: Omar Hamoui Hamoui created a way for advertisers to place targeted ads on mobile Web sites to reach the growing legion of smartphone users worldwide   |
InternetNews
January 12, 2009
Judy Mottl |
Mobile Ads Find a Welcome on Smartphones Some stats say that iPhone, BlackBerry users are not averse to mobile marketing. |
Entrepreneur
March 2010
Jason Ankeny |
The New Advertising Age Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without. |
InternetNews
June 23, 2009
Michelle Megna |
Apple Envy? 38% of Non-iPhone Users Mull Switch A new study finds Apple is tops in smartphone satisfaction, but RIM's BlackBerry still leads in market share. |
InternetNews
June 24, 2009
Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
InternetNews
February 19, 2010 |
Video Ads Coming to Android Mobile Applications After a successful rollout on the iPhone, iVdopia's mobile video advertising platform is now available to Android mobile devices. What kind of ads will emerge? |
The Motley Fool
June 10, 2010
Nathan Alderman |
Google's Bid to Rule Mobile Ads The search giant scoffs at Apple's iAds with its own open framework. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
InternetNews
March 26, 2010 |
Mobile Data Traffic Swells 193% You can thank the iPhone for leading the charge when it comes to a massive deluge of new mobile Internet traffic. |
InternetNews
March 25, 2009
Michelle Megna |
Android, RIM Gain, Smartphone Web Traffic Soars RIM's new mobile app store likely to do better than Microsoft's and Android's mirroring early success of iPhone, according to study. |
InternetNews
November 9, 2009 |
Google Buys Mobile Ad Firm AdMob for $750M Google continues wireless push with deal to acquire firm specializing in mobile display ads. |
InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones. |
InternetNews
May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
October 5, 2009 |
Google Optimizes AdSense for Mobile Phones Google shows how serious it is about the future of mobile advertising as it introduces AdSense format for smartphones. |
The Motley Fool
January 30, 2009
Tim Beyers |
Could This Be 2009's Top Technology? Mobile advertiser AdMob announces it has received $12.5 million in additional funding from Draper Fisher Jurvetson's Growth Fund and Northgate Capital. Sequoia Capital was an early investor. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
InternetNews
March 16, 2009
David Needle |
Will Ads Be Key to Free iPhone Apps? Vdopia thinks its ad network can help keep the cost of iPhone apps low or free even as rumors of a 'Premium App Store' from Apple spread. |
InternetNews
April 29, 2009
Michelle Megna |
The Shelf Life of an iPhone App How long an iPhone app has before users hang up on it - and why advertisers and developers should care. |
InternetNews
October 7, 2008
David Needle |
Investing in Mobile's Future In the wireless realm, relevant content is king, experts say. Or at least, it will be as devices improve and models become clarified. |
BusinessWeek
January 14, 2010 |
Collision Course Apple and Google, once close allies, are battling on a growing number of fronts. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
July 6, 2010
Anders Bylund |
Is Android for Cheapskates? Are Android users penny-pinching misers or big-spending high rollers? It doesn't matter much to Google. |
The Motley Fool
June 8, 2010
Nathan Alderman |
Apple's Not-So-Secret Weapon Overshadowed by iPhone oohs and aahs, iAds could be no less important. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
Search Engine Watch
August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
InternetNews
March 27, 2009
Michelle Megna |
Smartphone App Use Set to Quadruple The growth of app stores, and the devices that run them, signify a hot new platform for advertisers. |
Fast Company
May 2009 |
The Ad Guy Omar Hamoui, CEO, AdMob: AdMob is a leading mobile-advertising network that's successfully placing ads in apps. Its clients include Coca-Cola and Paramount Pictures. |
The Motley Fool
July 12, 2010
Greer & Hill |
The 1 Thing People are Missing About the iPhone 4 The Motley Fool talks with Washington Post columnist Rob Pegoraro about smartphones. |
Search Engine Watch
September 14, 2009
Ron Jones |
Mobile Search 101, Part 1 With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? |
InternetNews
July 15, 2010 |
Apple, HTC Gaining Smartphone Share From RIM Latest survey from market researcher ChangeWave finds overwhelming consumer interest in Apple's iPhone, while one-time leader Blackberry's popularity wanes. |
Wired
March 24, 2008
Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages. |
Fast Company
Neal Ungerleider |
Apple's Latest iOS Update Is Bad News For Advertisers Apple is making big, privacy-friendly changes to the way iPhone and iPad apps work -- and many developers probably won't like them. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Fast Company
Steven Melendez |
Report: Snapchat Is Building Its Own Ad Platform Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform |
InternetNews
March 20, 2008
Judy Mottl |
Survey: iPhone's For Fun And Games Users of Apple's iPhone seek entertainment online, while smartphone users focus on e-mail. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
PC Magazine
July 14, 2010 |
The Top 100 Free Apps for Your Phone 2010 Supercharge your iPhone, Android, BlackBerry or other smartphone with the 100 best free apps. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
InternetNews
November 23, 2009 |
Report: Droid, Motorola Big Winners for Android Motorola nets 30 percent market share of Android sector with Droid, Cliq, according to data from the mobile ad firm just scooped up Google. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
