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BusinessWeek October 23, 2006 Lowry & Hof	Smart Money Or Silly Money 2.0? If YouTube ends up being a $1.65 billion mistake, Google can afford it. That's why Old Media is wondering how to play this new game.
The Motley Fool July 25, 2006 Steven Mallas	MTV Wants Its Own Space In order to grow, MTV needs to continue creating channels in an economically sound manner. Flux is definitely something up their alley, and it should work out for Viacom as a whole -- so long as the fad of social networking turns into a long-term trend.
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
The Motley Fool April 11, 2007 Rick Aristotle Munarriz	MySpace Hitches Up the Trailers The social-networking site opens up a movie-trailer area. A Web-savvy campaign can't turn a bad film into a blockbuster, but it can create cult favorites.
The Motley Fool December 5, 2006 Stephen Ellis	MySpace Goes Wireless The wildly popular website looks to open another potentially lucrative distribution channel. Investors would be wise to remember that, for all the hype and billion-dollar valuations, MySpace has yet to deliver financially.
The Motley Fool August 15, 2007 Jeremy MacNealy	Fool on Call: MySpace Ramps Up In its fourth-quarter conference call News Corp. addressed the continued success of MySpace, the social-networking site that is turning personal profiles into big corporate profits.
The Motley Fool August 8, 2006 Alyce Lomax	Google Flashes Its Cash Is Google about to get mugged on MySpace? It's clear that Google's paying out the nose to shore up its search leadership and build the highest-profile, most lucrative search deals. Investors, take note.
The Motley Fool August 24, 2005 Rick Aristotle Munarriz	Sumner Loving for Yahoo! Sumner Redstone's media empire makes a deal with Yahoo! to cash in on its audience. It's a great move for both companies -- Yahoo! will be claiming some juicy online real estate on which to plaster its virtual billboards, and Viacom walks away with some welcome greenery.
The Motley Fool February 20, 2007 Rick Aristotle Munarriz	Viacom Goes From Jousting to Joost After its tiff with YouTube, Viacom finds a new online-video buddy.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
BusinessWeek June 12, 2006 Jon Fine	Movies: This Time It's Personal Studios smile as fans flog flicks with blogs and homemade trailers.
The Motley Fool June 27, 2007 Steven Mallas	AOL's Blogging the Line Time Warner's AOL is offering up yet another initiative to differentiate itself from all of its online competition. This time, it has to do with the news.
The Motley Fool August 22, 2006 Alyce Lomax	Snakes on the Brain Is New Line Cinema's much-talked-about Snakes on a Plane going mainly down the drain? Given the movie's box office take of a mere $15.3 million on opening weekend, lots of people are wondering what went wrong.
The Motley Fool February 28, 2007 Alyce Lomax	AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note.
CRM December 2011 Eric Barkin	The Monday Morning Numbers on Movie Marketing How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
InternetNews August 11, 2006 Nicholas Carlson	Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide?
The Motley Fool March 22, 2007 Rick Aristotle Munarriz	You're Going Down, GooTube Content heavies strike distribution deals outside of YouTube's reach.
AskMen.com Kyle Darbyson	5 Things You Didn't Know About The Movie Snakes on a Plane Snakes on a Plane doesn't hit screens until August 18, 2006, but it has already stirred up a massive Internet following thanks to its memorable title, bankable star and world-class online teaser.
InternetNews November 2, 2006 Nicholas Carlson	Social Networks In For a Big 2007? A research firm is predicting that 2007 ad spending on US social networking sites will jump to $865 million from $350 million in 2006 a close to three-fold jump.
CIO February 1, 2007 Margaret Locher	Targeting Customers in Second Life If you're trying to help your company or your customers market products or services in Second Life, where more than 84 million real-world dollars changed hands in 2006, beware: Old-world advertising wisdom won't play.
The Motley Fool March 16, 2007 Steven Mallas	March Madness Spreads to YouTube CBS is bringing college-hoops clips to Google's video purveyor. How will CBS monetize this initiative? Pretty much the only way possible in this case -- advertising.
The Motley Fool June 14, 2006 Rick Aristotle Munarriz	Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize.
The Motley Fool September 14, 2007 Rick Aristotle Munarriz	Battle of the Network Cyberstars TV keeps migrating into cyberspace, and it's not just the broadcasting networks. Social networking websites, search portals, and video-sharing sites are becoming the new launch pads.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
The Motley Fool October 11, 2006 Mac Greer	Gauging Google's Future: Part 1 An interview with David Vise, author of The Google Story, on Google's recent acquisition of YouTube, whether or not the Internet giant can navigate the possible legal challenges and what it means for competitors like Yahoo! and News Corp.
The Motley Fool December 13, 2006 Alyce Lomax	MySpace and Yahoo! Duke It Out Did MySpace beat out Yahoo! for page views?
The Motley Fool June 29, 2006 Alyce Lomax	Microsoft's Wide-Open Spaces As rivals' blog services add social networks, should MySpace worry?
The Motley Fool March 5, 2008 Rick Aristotle Munarriz	Yahoo! Doesn't Get the Joke Yahoo! is striking up combination talks with Time Warner's AOL and News Corp.'s MySpace. What market watchers fail to point out is that any kind of combination is likely to end up with a lower share price for Yahoo!.
The Motley Fool April 4, 2008 Rick Aristotle Munarriz	Socially Disturbing MySpace News MySpace's woes spell trouble for smaller social networking sites.
Inc. December 2006 David H. Freedman	What's Next: Blinded by the Buzz Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver.
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
InternetNews October 13, 2008	MySpace Tries Democracy in Ad Test Social network's 'HyperTargeting Technology' is now available in a widespread beta test.
The Motley Fool October 31, 2006 Rick Aristotle Munarriz	Clip Culture Gets Clipped Sites like YouTube and MySpace have made semi-celebrities out of everyday people and have broken cult bands into the mainstream. Isn't it odd that old-school studios that have carved out their lives in the field of entertainment for generations still don't have a firm grasp on the right way to harness dot-com power?
The Motley Fool September 14, 2006 Rick Aristotle Munarriz	Lonelygirl15, Internet: 0 An Internet phenomenon is exposed on YouTube. All of the major portals -- Yahoo!, Google, and Time Warner's AOL -- have been promoting their video sites. The problem? They're too plain vanilla.
The Motley Fool April 11, 2006 Alyce Lomax	News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk.
The Motley Fool January 16, 2007 Alyce Lomax	MySpace's Fuzzy Future The game's not over for the current social-networking king. Investors, take note.
The Motley Fool December 11, 2006 Alyce Lomax	AOL's Web 2.0 Aspirations For the most part, AOL's future plans are the same old story. If AOL's going to recover its geek cred and lure users in for social networking, it's going to need some serious innovation -- not just a rehash of everyone else's ideas. Investors, take note.
BusinessWeek September 25, 2006 Jon Fine	Distribution Is Queen The notion that the content you own will one day pay off massively is held dear by every media company.
InternetNews September 12, 2007 Nicholas Carlson	Google's 'Health' And Yahoo's Tardiness Netscape's on the radar, too, this week, and let's not forget about Britney Spears.
The Motley Fool April 10, 2008 Rick Aristotle Munarriz	The Ol' Yahoo! Switcheroo New players enter into Microsoft and Yahoo!'s buyout battle.
The Motley Fool May 31, 2006 Tom Taulli	$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look.
The Motley Fool November 1, 2006 Alyce Lomax	MySpace: Walk the Plank, Pirates Are companies like MySpace going to shoot themselves in the foot over copyright?
Fast Company Evie Nagy	Here's The Big Problem With Sony Releasing "The Interview" On Demand After a message from the hackers threatened violent attacks on movie theaters if the film was released, all the major theater chains pulled out of showing it. Many suggested that Sony should immediately release the movie on the Internet.
HBS Working Knowledge August 16, 2006 Sean Silverthorne	Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers?
CRM November 1, 2006 Jeffrey Schumacher	Monetizing Media By leveraging inventories of impressions, brand, customer data, and CRM capabilities, retailers can offer advertisers a largely untapped source of highly targeted media.
The Motley Fool April 9, 2007 Alyce Lomax	AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities.
The Motley Fool September 21, 2006 Alyce Lomax	Fool on the Street: AOL Build it (and make it free), and they will come? AOL likes to think so. After listening in on its presentations at Merrill Lynch's and Goldman Sachs' conferences, it sounds like AOL's new motto may be: You've got optimism! Investors, take note.
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
The Motley Fool November 27, 2006 Anders Bylund	Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come.
The Motley Fool November 30, 2006 Steven Mallas	MTV Enters Hyperspace Are multiple new MTV-branded websites too much of a good thing? We'll have to wait and see whether this new Internet strategy will eventually help Viacom's shares.