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CRM June 1, 2006 Grosso et al.	The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era.
InternetNews July 26, 2007 Nicholas Carlson	Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses.
InternetNews November 13, 2007 Kenneth Corbin	It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head.
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
CRM May 1, 2003 David Myron	Vertical Focus: Retail Retailers are learning from others' mistakes. Instead of investing heavily in full suite applications, retailers are nibbling on CRM and noticing bite-size successes, according to "Getting Retail CRM Right," a recent report by Forrester Research.
InternetNews March 30, 2009 Michelle Megna	Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
InternetNews May 21, 2009 Kenneth Corbin	Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.
CRM June 1, 2006 Phillip Britt	Market Focus: Retail: How (and Where) May We Serve You? Retail consumers want to receive a high level of service regardless if they shop online, in a store, or some combination of channels. The retailers that recognize and meet this challenge of multichannel customer service are the ones that will get the best profit margins.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
InternetNews June 20, 2007 Nicholas Carlson	The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Search Engine Watch April 10, 2008 Levy Cohen	Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site.
InternetNews August 23, 2007 Stuart J. Johnston	Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages.
PC Magazine November 14, 2007 John C. Dvorak	In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising.
InternetNews November 24, 2009	Google, TiVo Deal on Data Sharing Google teams with DVR pioneer to tap data from set-top boxes for better audience measurement.
InternetNews April 11, 2008 Mike Elgan	Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming.
InternetNews March 31, 2008 Kenneth Corbin	Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online.
CRM March 23, 2012 Wil Merritt	Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings.
The Motley Fool March 2, 2011 Travis Hoium	Beware of Ads on the Go AT&T is testing location-based text ads. If it's not careful, this could be a huge flop.
CRM February 1, 2007 Evans et al.	Keeping the Store Information-based marketing programs deliver real value without companies having to spend millions.
InternetNews April 27, 2007 Nicholas Carlson	Joost Signs Big Ad Hands Web video start-up Joost is doing its best to bring TV to the Internet. And now Joost has commercial support for its upcoming video-streaming service.
Pharmaceutical Executive May 1, 2009	Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration.
CRM March 2015 Jeffrey Rayport	Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality.
CRM August 21, 2015	Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness.
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
InternetNews March 14, 2008 Kenneth Corbin	Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools.
The Motley Fool July 22, 2009 Jennifer Schonberger	Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television.
Information Today May 27, 2008	Convera and YellowBrix to Deliver Vertical Content Solutions The joint vertical content solution enables enterprises and publishers to leverage Convera's monetization platform for targeted search and contextual advertising.
CRM October 2013 Leonard Klie	Should Retailers Target Mobile Devices? Tracking consumers in stores and online brings privacy issues back into the spotlight.
InternetNews February 26, 2009 Kenneth Corbin	Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up.
Information Today November 3, 2008 Paula J. Hane	It's a Perfect Market for MediaRiver--Acquisition Unites Content Technologies Perfect Market offers a very compelling option to publishers with rapidly growing content and declining ad revenue rates.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
InternetNews June 5, 2009 Kenneth Corbin	Mutter's Cure for Newspapers: Online Ad Co-op Amid all the hand wringing over the future of newspapers, industry executives held a semi-secret meeting last week in Chicago to discuss how to better monetize their content on the Web.
InternetNews April 4, 2007 Nicholas Carlson	DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay.
CRM March 2006 Colin Beasty	Retail's Two Worlds: Tips on Integrating Online and Offline Channels The emergence of online shopping is forcing retailers to reconsider the business practices and technology they use to manage customer experience in the store and on the Web.
Bank Technology News December 2009 John Adams	Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years.
Search Engine Watch December 13, 2007 John Tawadros	Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.
InternetNews January 14, 2005 Sean Michael Kerner	Search Ads Reap Big Rewards Doubleclick reports that search advertising revenues grew by more than 300 percent in the third quarter.
CRM October 2013 Maria Minsker	Digital Advertising Gets Personal How to improve customer engagement with real-time marketing.
Search Engine Watch July 9, 2009 Melissa Mackey	Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.
CRM November 3, 2003 Martin Schneider	Vertical Focus: Consumer Packaged Goods Recent developments and an industry-wide shift in attitude have made the sector a hot spot for some vendors offering products that can help improve manufacturer/retailer relationships, gain insight into marketing efforts, and help increase margins.
CRM June 4, 2015 Greg Petro	Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
Search Engine Watch October 14, 2008 Carrie Hill	Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.
Entrepreneur April 2009 Amanda C. Kooser	Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em.
Fast Company Neal Ungerleider	Instagram Just Stepped Up Its Advertising Game Instagram officially debuted its advertising API this week as part of a major push to turn the app into a major mobile advertising platform.