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BusinessWeek July 29, 2010 Susan Berfield	Mad Man Why did Alex Bogusky, the most celebrated adman of his era, turn his back on the business?
Fast Company March 2004 Nate Nickerson	How About This Beer Label: " I'm in Advertising!" Upstart agency Crispin Porter + Bogusky is turning advertising on its head, from business class to beer bottles.
Inc. September 1, 2004 Lisa Osborne	Things I Can't Live Without The executive creative director of Crispin Porter + Bogusky talks about the ad agency and things he can't live without: laptop bag, Apple powerbook, his motocrossing Honda, etc.
HBS Working Knowledge May 3, 2004 Wendy Guild Swearingen	Can Burger King Rekindle the Sizzle? Burger King's chief marketing officer tells a Harvard Business School audience about a new marketing plan to give the burger giant an image makeover.
Fast Company June 2008 Danielle Sacks	Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff.
The Motley Fool July 19, 2005 Rick Aristotle Munarriz	Burger Chains Get Chicken So can the three leading fast food chains really call themselves burger joints now that chicken is starting to dominate the order board?
BusinessWeek May 14, 2009 Nanette Byrnes	Burger King's Big Misstep CEO John Chidsey wrested control of marketing from his franchisees; now he's losing business to McDonald's.
Fast Company April 2005 Ryan Underwood	How to Cook Up A Creative Chicken Here's how Crispin Porter + Bogusky come up with some of the most imaginative work in the ad business.
BusinessWeek April 10, 2006 Dean Foust	Burger King: Where's The Beef? Burger King's upcoming IPO looks lucrative.. .for the private-equity firms doing the deal. While they make even more cash, the chain's long-term debt could hit $1 billion.
BusinessWeek November 8, 2004 Brian Grow	Fat's In The Fire For This Burger King It's going to take a whopper of an intervention to fix Burger King, the nation's second-largest burger chain.
BusinessWeek May 22, 2006 David Kiley	The Craziest Ad Guys In America Inside Crispin Porter + Bogusky's wacky, ambitious plan to rekindle our love affair with Volkswagen
The Motley Fool July 24, 2007 Lawrence Rothman	Fool on the Street: Burger King Deposed? Burger King keeps chasing McDonald's, but it has a long way to go to catch up.
The Motley Fool April 24, 2006 Bill Mann	The Ad That Saves Burger King It's not so much that Burger King has struggled to remain competitive in the fast food market, but rather that it's struggled to remain relevant. Here, the author suggests an ad that fixes everything.
The Motley Fool January 31, 2008 Rick Aristotle Munarriz	No Whopper Freakout Here Fast-food giant Burger King keeps growing in its fiscal second quarter, bringing to 16 the number of consecutive quarters of consistently higher comps.
The Motley Fool January 30, 2007 Rick Aristotle Munarriz	The King Gives Investors Bread and Circus If Burger King keeps growing with its franchisees as happy as The King himself, royalties will be even more generous. Investors, take note.
The Motley Fool November 5, 2007 Rick Aristotle Munarriz	You Can't Always Have It Your Way Burger King has another strong quarter, but weighs itself down with a secondary offering.
BusinessWeek September 8, 2010 Diane Brady	The Challenges Facing Burger King Buyer 3G Capital The investment outfit and its Brazilian backers will need to do more than just cut costs at the troubled burger chain.
The Motley Fool February 2, 2006 Rick Aristotle Munarriz	The King of All IPOs Burger King has a Whopper of an IPO on the grill. Going public may actually help as the fast-food restaurant emerges from the privately held shadows and is held financially accountable against its peers.
The Motley Fool April 27, 2007 Rick Aristotle Munarriz	Burger King Gets Fatter The fast-food giant keeps growing in its fiscal third quarter. Investors, take note.
The Motley Fool February 16, 2005 Alyce Lomax	McDonald's Isn't Chicken Free samples of Chicken Selects form a bold move for the fast-food giant.
The Motley Fool October 5, 2006 Rick Aristotle Munarriz	The King Wants to Play Burger King believes that Xbox marks the spot of opportunity. The Burger King-branded games will either be marketing genius or a classic blunder. Investors, take note.
The Motley Fool April 21, 2010 Alyce Lomax	McDonald's Continues to Sizzle The fast-food giant perseveres to profit well in the latest quarter.
Fast Company February 2003 Linda Tischler	Marketing on $0 a Day Money's scarce, but results still matter. Here's how to get your message out.
The Motley Fool November 15, 2004 Rick Aristotle Munarriz	Afraid of Chicken? Fast food chain America's Favorite Chicken (AFC) Enterprises announced a third-quarter loss on a mere 4% uptick in third-quarter revenue.
The Motley Fool November 21, 2006 Rick Aristotle Munarriz	Games Kings Play Burger King wants to play Xbox 360 video games with you this holiday season. So who will get the most out of this relationship, the fast-food restaurant or Microsoft? Investors, take note.
The Motley Fool December 27, 2006 Rick Aristotle Munarriz	Burger King Overthrown in Europe For a company that just went public earlier this year and is just starting to turn things around, the timing couldn't be much worse for a little overseas tension.
The Motley Fool July 18, 2006 Alyce Lomax	CBS Eggs Us On CBS plans to try what sounds like one odd ad campaign by advertising its fall lineup on eggs. What does it mean to investors?
HBS Working Knowledge September 17, 2007 Julia Hanna	Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences.
BusinessWeek September 18, 2006 Gene G. Marcial	Now, Burger King Looks More Appetizing Burger King leaped out of the frying pan into the fire in early August when it reported disappointing results for its fourth quarter ended June 30.
The Motley Fool December 4, 2008 Rick Aristotle Munarriz	What's a Whopper Virgin? Burger King goes around the world for a risky ad campaign.
BusinessWeek October 7, 2010 Burt Helm	An Expensive Face-Lift On Burger King's Menu The No. 2 fast-food chain may need to spend billions on refurbishing.
The Motley Fool February 27, 2006 Alyce Lomax	KFC Takes on TiVo? Or does it? KFC's new ad says a lot about advertising. As modern advertising evolves, advertisers need to be very careful no to drive away prospective customers with heavy-handed techniques. Investors, take note.
The Motley Fool December 5, 2008 Rich Smith	This Just In: Upgrades and Downgrades Citigroup, after a year of no information on restaurant stocks, suddenly downgrades Domino's, McDonald's, and Yum! Brands.
The Motley Fool August 27, 2009 Rob Plaza	Send This Restaurant Stock Back Investors are excited about Burger King, but that likely won't last.
Wired August 2004 Frank Rose	The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame.
The Motley Fool November 1, 2006 Rick Aristotle Munarriz	It's Good to Be the King The world's second-largest burger chain came through with better-than-expected results as it kicked off fiscal 2007.
The Motley Fool August 27, 2007 Lawrence Rothman	Don't Overthrow the King Yet Despite reporting a quarterly profit, shares of Burger King dropped, perhaps because of investor concerns about what the fast-food chain can do next that it hasn't already done.
The Motley Fool December 18, 2006 Tom Taulli	Carrols on the IPO Grill The company has two hot restaurant brands: Pollo Tropical and Taco Cabana. It's a good formula: favorable demographics, a smart restaurant format, and economies of scale. In other words, it's a platform for long-term growth.
Fast Company May 2010 Ben Paynter	Five Steps for Consumer Brands to Earn Social Currency Major consumer brands still have a lot to learn as social tools continue to proliferate.
The Motley Fool April 17, 2006 Jim Mueller	Whither Goest Thou, Mr. Brenneman? Greg Brenneman joins a long line of short-term CEOs at Burger King, shortly before its IPO. Would-be investors need to give serious consideration to this sudden change at the top, and the company's increasing difficulty in keeping a long-term CEO.
BusinessWeek May 14, 2009	Chidsey's Whoppers To bring back growth at Burger King, CEO John Chidsey must meet some sizable challenges.
The Motley Fool June 11, 2010 David Williamson	The King Has No Spare Ribs Does Burger King's better-than-expected rib promotion signal an industry trend?
The Motley Fool May 19, 2005 Steven Mallas	Kellogg's Royal Partner Kellogg's vegetarian products will be sold at Burger King -- is the beefy Whopper endangered?
Fast Company December 2005 Michael A. Prospero	Fast Talk: Creative to the Core What's it like when your job depends on generating new ideas, inspiring others to do the same, and figuring out how to use the result? Creativity is the essence of business - and the elixir of these five leaders.
The Motley Fool September 1, 2010 Rick Aristotle Munarriz	The Burger Buyouts Are Coming Private equity may be ready for a carnivorous nibble.
The Motley Fool January 15, 2009 Rick Aristotle Munarriz	Burger King's Snuffed-Out Stunt BK's "Whopper Sacrifice" on Facebook gets people talking, if not chewing.
The Motley Fool July 13, 2006 Rick Aristotle Munarriz	McDonald's Cools Down Mickey D's gives its spicy chicken sandwich the boot.
The Motley Fool January 18, 2006 Brian Gorman	McDonald's Plays Chicken The fast-food chain risks losing its base as it continues to expand its non-burger menu.
The Motley Fool January 9, 2009 Anders Bylund	Burger King: Crazy Like a Fox or Just Plain Crazy? Burger King's marketing is wildly dancing on the thin line between genius and insanity.
The Motley Fool August 24, 2006 Rick Aristotle Munarriz	McDonald's Tasty Turnover The burger king smoothly transfers power in its upper ranks. Investors, take note.