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Fast Company
April 2005
Ryan Underwood |
Ruling The Roost Like just about everything advertising agency Crispin Porter + Bogusky does, the Subservient Chicken ad campaign for Burger King is risky and extreme. It's also very, very smart.   |
Fast Company
June 2008
Danielle Sacks |
Can Alex Bogusky help Microsoft Beat Apple? Alex Bogusky built the country's slickest ad shop using Apple products. His next challenge: Persuade people like him to buy Microsoft's stuff. |
Fast Company
April 2005
Ryan Underwood |
How to Cook Up A Creative Chicken Here's how Crispin Porter + Bogusky come up with some of the most imaginative work in the ad business. |
Inc.
September 1, 2004
Lisa Osborne |
Things I Can't Live Without The executive creative director of Crispin Porter + Bogusky talks about the ad agency and things he can't live without: laptop bag, Apple powerbook, his motocrossing Honda, etc. |
BusinessWeek
May 22, 2006
David Kiley |
The Craziest Ad Guys In America Inside Crispin Porter + Bogusky's wacky, ambitious plan to rekindle our love affair with Volkswagen |
Fast Company
March 2004
Nate Nickerson |
How About This Beer Label: " I'm in Advertising!" Upstart agency Crispin Porter + Bogusky is turning advertising on its head, from business class to beer bottles. |
BusinessWeek
May 22, 2006
David Kiley |
This Holding Company Sets The Talent Free Most of Madison Avenue, not to mention Wall Street, doesn't know what to make of Miles Nadal's strategy of buying partial stakes in small advertising outfits and keeping them mostly autonomous rather than buying them out. So far, investors are mixed on the model. |
BusinessWeek
October 1, 2007
Jon Fine |
The Old Mad Ave, Built Anew? Miles Nadal aims to buck the corporate mindset in marketing. |
BusinessWeek
May 14, 2009
Nanette Byrnes |
Burger King's Big Misstep CEO John Chidsey wrested control of marketing from his franchisees; now he's losing business to McDonald's. |
The Motley Fool
April 24, 2006
Bill Mann |
The Ad That Saves Burger King It's not so much that Burger King has struggled to remain competitive in the fast food market, but rather that it's struggled to remain relevant. Here, the author suggests an ad that fixes everything. |
Fast Company
June 2005 |
Feedback "Extreme Jobs" article draws friends, foes... The need to exceed past performance a dangerous prerequisite... "Ruling the Roost" riles readers... Free agency isn't for everybody... etc. |
HBS Working Knowledge
May 3, 2004
Wendy Guild Swearingen |
Can Burger King Rekindle the Sizzle? Burger King's chief marketing officer tells a Harvard Business School audience about a new marketing plan to give the burger giant an image makeover. |
Fast Company
April 2005
Danielle Sacks |
Datebook Performance artist James W. Bailey will blast an email to hundreds of CEOs of now-defunct tech companies... Get the goods on the hot new "masstige" market at Harvard Business School's first Retail and Luxury Goods Conference... etc. |
The Motley Fool
January 31, 2008
Rick Aristotle Munarriz |
No Whopper Freakout Here Fast-food giant Burger King keeps growing in its fiscal second quarter, bringing to 16 the number of consecutive quarters of consistently higher comps. |
The Motley Fool
July 24, 2007
Lawrence Rothman |
Fool on the Street: Burger King Deposed? Burger King keeps chasing McDonald's, but it has a long way to go to catch up. |
Fast Company
February 2003
Linda Tischler |
Marketing on $0 a Day Money's scarce, but results still matter. Here's how to get your message out. |
The Motley Fool
February 2, 2006
Rick Aristotle Munarriz |
The King of All IPOs Burger King has a Whopper of an IPO on the grill. Going public may actually help as the fast-food restaurant emerges from the privately held shadows and is held financially accountable against its peers. |
The Motley Fool
January 30, 2007
Rick Aristotle Munarriz |
The King Gives Investors Bread and Circus If Burger King keeps growing with its franchisees as happy as The King himself, royalties will be even more generous. Investors, take note. |
BusinessWeek
April 10, 2006
Dean Foust |
Burger King: Where's The Beef? Burger King's upcoming IPO looks lucrative.. .for the private-equity firms doing the deal. While they make even more cash, the chain's long-term debt could hit $1 billion. |
BusinessWeek
September 8, 2010
Diane Brady |
The Challenges Facing Burger King Buyer 3G Capital The investment outfit and its Brazilian backers will need to do more than just cut costs at the troubled burger chain. |
The Motley Fool
November 5, 2007
Rick Aristotle Munarriz |
You Can't Always Have It Your Way Burger King has another strong quarter, but weighs itself down with a secondary offering. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
