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Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list   |
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Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
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January 29, 2009
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Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
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Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
The Motley Fool
November 27, 2006
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Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come. |
Fast Company
September 2014
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Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
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Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
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October 1, 2007
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Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Fast Company
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Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
BusinessWeek
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Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
The Motley Fool
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YouTube Shares the Wealth Google's popular site pledges to split revenues with video makers. Google and YouTube appear adamant about giving each other breathing space in this relationship, but it's clear that Google is advising YouTube's growth. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
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April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
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February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
Search Engine Watch
February 1, 2008
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Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
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May 9, 2011
Greg Jarboe |
How to Make Money on YouTube Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making $1,000 every month. Here are some video marketing tips and secrets for YouTube success. |
BusinessWeek
August 7, 2006
Heather Green |
Whose Video Is It, Anyway? YouTube's runaway success has opened a Pandora's box of copyright issues. |
IEEE Spectrum
June 2011
Bob Garfield |
The Revolution Will Not Be Monetized Stratospheric valuations for social media titans assume vast advertising revenue that will never arrive |
Wired
December 2006
Bob Garfield |
You Tube vs. Boob Tube TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup. |
The Motley Fool
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Death of a Salesman Big media, take note: Advertisers are embracing a disruptive shift in marketing. |
