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InternetNews
March 26, 2009
Alex Goldman |
Does Search Advertising Need to Change to Grow? A panel of experts from major search engines and ad agencies square off over the state of the market at Search Engine Strategies.   |
Fast Company
March 1, 2007 |
Open Debate Is Google overrated? Tapped out? Due for a fall? Two experts take sides. |
Search Engine Watch
December 18, 2003
Grant Crowell |
The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. |
Search Engine Watch
December 27, 2007
Kevin Newcomb |
2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Search Engine Watch
July 8, 2004
Shari Thurow |
Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. |
The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities. |
Search Engine Watch
January 23, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
InternetNews
December 12, 2006
Nicholas Carlson |
Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Search Engine Watch
January 31, 2008
Kevin Newcomb |
Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers. |
InternetNews
March 31, 2008
Kenneth Corbin |
Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online. |
Pharmaceutical Executive
March 1, 2007
Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
Search Engine Watch
January 30, 2008
Kevin Newcomb |
Search Marketers' Wish Lists Predictions of the future of Internet marketing from several search marketers and social media marketers. |
InternetNews
April 6, 2007
Nicholas Carlson |
EBay's Ad Trial Too 'Narrow' For Some Cable TV advocacy group pulls out of eBay's ad trial after Google announces its own. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
InternetNews
April 3, 2008 |
Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm. |
Search Engine Watch
October 2, 2007
Kevin Newcomb |
Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report. |
Search Engine Watch
October 23, 2003
Anne Kennedy |
Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines? |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Fast Company
David T. Scott |
4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads. |
Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. |
Search Engine Watch
December 29, 2005
Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
Search Engine Watch
February 4, 2011
Kaley Dobson |
Will a New Tier of Search Advertising Providers Emerge? Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. |
InternetNews
October 7, 2008
Kenneth Corbin |
Search Ads: Chilly Economy's Silver Lining? Analyst cuts projections for online ad spending, but search marketers say their segment is holding strong. Is Google-Yahoo the greater concern? |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
InternetNews
March 11, 2008
Kenneth Corbin |
EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
Search Engine Watch
January 5, 2009
William Flaiz |
Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis. |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
InternetNews
August 20, 2008
David Needle |
The Next Big Search Is Next Door Search experts agree: 'Local' is the next big thing. Taking down Google? Not so much. |
Search Engine Watch
September 28, 2006
Catherine Seda |
Search Arbitrage: Good or Evil? With a bit of creativity, you can use arbitrage to profit from price differences in search engine advertising programs. |
Search Engine Watch
September 3, 2002
Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
Search Engine Watch
July 23, 2010
Marc Poirier |
Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. |
Search Engine Watch
September 8, 2005
Patricia Hursh |
Chasing Search Engine Algorithms: Wisdom or Folly? Properly optimized web sites can achieve top rankings in web search results, leading potential customers to Internet businesses. But when search engines change, should you follow suit? |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Search Engine Watch
November 4, 2004
Dana Todd |
Search Marketing Beyond Google and Overture When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities. |
Search Engine Watch
October 3, 2007
Grant Crowell |
Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. |
InternetNews
September 13, 2006
Erin Joyce |
DIY AdWords; Hand-Holding Extra Intuit is rolling out QuickBooks 2007 designed to automatically help small businesses deploy Google's ad and marketing programs, driven in part by research that said close to half of all small businesses don't have an online presence. |
Search Engine Watch
November 8, 2005
Catherine Seda |
Using Search for Public Relations & Reputation Management If you're only using search engine marketing to sell your company's products or services, you're missing out. |
The Motley Fool
July 18, 2008
Alyce Lomax |
Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all. |
