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InternetNews
October 16, 2008
Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations.   |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Search Engine Watch
August 1, 2005
Danny Sullivan |
New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
November 24, 2008
Kenneth Corbin |
IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown. |
InternetNews
October 21, 2008
Kenneth Corbin |
Layoffs, Falling Profits: Yahoo Takes a Beating Amid a steadily worsening climate, Yahoo takes a hit in third quarter on slowing ad spending. |
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
InternetNews
March 11, 2008
Kenneth Corbin |
Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking. |
Entrepreneur
October 2006
Gwen Moran |
And... Action Video advertising has gone live on Google. Is it right for you? |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews
October 19, 2009 |
Yahoo Earnings: Light at the End of the Tunnel? Analyst sees advertising regaining momentum while deal with Microsoft gets boost from ad agency group. |
InternetNews
October 6, 2008
Kenneth Corbin |
Yahoo, Google Delay Ad Deal Amid an ongoing antitrust investigation of a controversial advertising tie-up between Google and Yahoo, the companies have agreed to postpone the deal to give regulators more time to complete their investigation. |
The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
Search Engine Watch
July 15, 2005
Chris Sherman |
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
InternetNews
February 26, 2009
Kenneth Corbin |
Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up. |
CRM
November 2011
Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
InternetNews
March 26, 2009
Alex Goldman |
Does Search Advertising Need to Change to Grow? A panel of experts from major search engines and ad agencies square off over the state of the market at Search Engine Strategies. |
InternetNews
May 21, 2009
Kenneth Corbin |
Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
InternetNews
July 14, 2009 |
Search Engine Marketing Ready to Rebound? The search engine marketing industry has bottomed out, which could be good news for the online advertising sector. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews
May 23, 2006
Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. |
InternetNews
November 6, 2008
Kenneth Corbin |
Where's Yahoo Left After Google Breakup? With Yahoo's planned advertising partnership with Google now in tatters, industry observers are left wondering what happened - and what's next for the embattled Web pioneer. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
InternetNews
November 4, 2005
Susan Kuchinskas |
This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
December 8, 2008
Kenneth Corbin |
Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
InternetNews
November 3, 2008
Kenneth Corbin |
Online Ad Sales Growth May Slip Further J.P. Morgan analyst cuts online ad forecast as spending freezes in late third-quarter downturn. |
BusinessWeek
May 8, 2008 |
How Will Microsoft Snare Digital Ads? Microsoft's Kevin Johnson talks about where the software king's online business is headed now that its proposed Yahoo deal is off the table |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews
March 16, 2005
Susan Kuchinskas |
MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
