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BusinessWeek February 21, 2005	Southwest's Kelly on "Our Advantage" An interview with new Southwest Airlines CEO Gary Kelly, who pledges to keep costs low even as he expands the airline in Dallas and Chicago -- and wages a legal battle.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool July 15, 2004 Salim Haji	LUV Hurts Southwest Airlines reports a profitable quarter, but lower earnings are indicative of the industry's woes.
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
The Motley Fool November 18, 2004 Brian Gorman	AirTran's Chicago Move AirTran's expansion in Chicago may be bumpy.
BusinessWeek January 24, 2005 Wendy Zellner	Waiting For The First Airline To Die Delta's price war is bound to sink an airline or three. Who will fall soonest?
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool April 16, 2004 W.D. Crotty	The High Price of LUV Southwest Airlines continues its long string of profitable quarters.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
The Motley Fool March 12, 2004 Salim Haji	Southwest Has Earned Peanuts Southwest should not be tempted to match the frills offered by upstart low-fare carriers.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
InsideFlyer December 2010	AirTran Customers SOS With the upcoming merger between Southwest Airlines and AirTran Airways, customers of AirTran are appealing to Southwest through the SOS (Save Our Seats) Web site.
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool June 30, 2008 Tim Beyers	Is Southwest Soaring? Southwest is adding flights, even as UAL's United, AMR's American, and Denver's Frontier -- among others -- are cutting.
InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
BusinessWeek November 24, 2003 Wendy Zellner	Look Who's Buzzing The Discounters Suddenly, the major airlines are fighting back against JetBlue, Southwest, and others.
The Motley Fool April 21, 2006 Brian Gorman	Boeing Looks Good at Home, Too There's the Chinese market. But a strong relationship with a domestic carrier is worth close attention. Investors, take note.
BusinessWeek October 25, 2004	The Big Airlines' Loyal Fans These days, most everyone wants to bash the old-line carriers. But they're still No. 1 with an important group: business travelers.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
The Motley Fool January 18, 2007 Ryan Fuhrmann	You Are Now Free to Invest About the Country Southwest shares should be on any savvy investor's radar screen.
InsideFlyer June 2004	Fireworks in Philly Philadelphia recently became a new stop for Southwest Airlines, much to the chagrin of US Airways, which has dominated traffic at the airport for years. US Airways fights back with slashed fares and double or triple miles for some trips.
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
The Motley Fool January 19, 2005 Jeff Hwang	Southwest Stays Profitable Though the numbers disappointed, Southwest's fourth-quarter profit stands out in a mostly unprofitable industry.
The Motley Fool September 9, 2004 Tim Beyers	Delta's Dilemma The airline's plan is the clearest evidence yet that all big airlines face what appears to be an intractable catch-22 -- to be a low-fare airline without appearing to be a low-fare airline.
BusinessWeek August 7, 2006 Richard S. Dunham	Airlines: Dogfight In Dallas American Airlines Inc. is learning that even a well-connected, politically generous company can fall victim to the fickle finger of political fate in Washington.
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
The Motley Fool October 22, 2010 Tim Beyers	Southwest Is Soaring, But Can Still Go Higher Southwest beat consensus analyst estimates for third-quarter revenue and earnings, and it enjoyed a remarkable year-over-year improvement in both gross margins and cash flow.
The Motley Fool October 21, 2005 Shannon Zimmerman	Southwest: Topflight Always? Do leaner, meaner competition and higher fuel costs spell trouble for the airline? Investors, take note.
BusinessWeek November 27, 2006 Kerry Capell	"Wal-Mart With Wings" Unlike other discount carriers, Ryanair has stayed profitable by charging for every little bit of service.
Knowledge@Wharton April 9, 2003	War, Disease and the Economy Are Battering the Airlines. What Lies Ahead? The airline industry can't catch a break. The industry has gone from merely trying to figure out how to survive a world of lowered demand to figuring out how to survive unexpected crises approaching from all sides. It's not easy.
The Motley Fool October 20, 2010 Jared Cummans	Wednesday's ETF to Watch: Airline ETF (FAA) With earnings season progressing and a wave of M&A activity sweeping over the industry, the world's biggest airlines could once again find themselves in the spotlight in the near future.
The Motley Fool September 27, 2010 Tim Beyers	Can This Airline Survive? Two healthy carriers merge, but will they stay that way?
The Motley Fool December 9, 2011 Amanda Buchanan	Southwest's Newest Terminal: Your Living Room Southwest and Discovery announced production last month for an as-yet untitled series of 13 episodes that will show viewers what goes on behind the scenes at the lovable airline.
The Motley Fool November 21, 2008 Tim Beyers	Dirty, Rotten, Beautiful Southwest Southwest Airlines makes a bid for a portion of defunct ATA Airlines.
The Motley Fool October 16, 2009 Chris Jones	This Airline May Have the Right Idea Since reporting a year ago its first quarterly loss in 17 years, Southwest has clearly struggled to return to its winning ways.
BusinessWeek October 7, 2010 Mary Schlangenstein	Why American Airlines Is Stuck at the Gate Once the country's largest carrier, American has been grounded by labor woes and high costs.
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool September 28, 2010 Rich Smith	Wind From the Southwest: Ill News for Boeing? Buying AirTran looks like good news for Southwest shareholders, but it's even better news for Boeing.
The Motley Fool January 21, 2005 Bill Mann	Southwest's Slow Slide For shareholders, there's a troubling long-term decline in operating efficiency at Southwest Airlines.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool March 18, 2004 Salim Haji	Low-Cost Carriers Flying High Are low-cost carriers going to rule the skies? Frontier's Jeff Potter makes a compelling case.
The Motley Fool January 18, 2006 Stephen D. Simpson	Southwest Airlines Still Soaring Southwest's passengers don't fly in luxury, but shareholders get first-class treatment.
The Motley Fool October 21, 2011 Sean Williams	Here's One Sector You'd Never Want to Take to Vegas Fuel hedging costs crush airline profits in the third quarter.
BusinessWeek May 6, 2010 Paul M. Barrett	Airline Mergers Aren't Storybook Romances The Continental-United tie-up makes sense in a bloated industry, but history shows that big airline mergers yield mediocre results at best.