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InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool September 27, 2010 Tim Beyers	Can This Airline Survive? Two healthy carriers merge, but will they stay that way?
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
The Motley Fool March 12, 2004 Salim Haji	Southwest Has Earned Peanuts Southwest should not be tempted to match the frills offered by upstart low-fare carriers.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
The Motley Fool September 28, 2010 Rich Smith	Wind From the Southwest: Ill News for Boeing? Buying AirTran looks like good news for Southwest shareholders, but it's even better news for Boeing.
The Motley Fool April 16, 2004 W.D. Crotty	The High Price of LUV Southwest Airlines continues its long string of profitable quarters.
The Motley Fool April 22, 2004 W.D. Crotty	JetBlue Is Still Exciting The upstart airline is growing like a weed and maintaining low costs.
Entrepreneur March 2010 Jennifer Wang	The Commodification of the Exit Row For some airlines, exit-row seating is being included in their a la carte offerings.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
The Motley Fool October 22, 2010 Tim Beyers	Southwest Is Soaring, But Can Still Go Higher Southwest beat consensus analyst estimates for third-quarter revenue and earnings, and it enjoyed a remarkable year-over-year improvement in both gross margins and cash flow.
The Motley Fool July 14, 2005 Stephen D. Simpson	A Luv Note Southwest continues to make its case as the best-run airline in America, but the stock hasn't responded.
The Motley Fool March 18, 2004 Salim Haji	Low-Cost Carriers Flying High Are low-cost carriers going to rule the skies? Frontier's Jeff Potter makes a compelling case.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
BusinessWeek October 25, 2004	The Big Airlines' Loyal Fans These days, most everyone wants to bash the old-line carriers. But they're still No. 1 with an important group: business travelers.
The Motley Fool July 15, 2004 Salim Haji	LUV Hurts Southwest Airlines reports a profitable quarter, but lower earnings are indicative of the industry's woes.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool January 18, 2006 Stephen D. Simpson	Southwest Airlines Still Soaring Southwest's passengers don't fly in luxury, but shareholders get first-class treatment.
The Motley Fool June 1, 2004 Salim Haji	Fuel Costs Force Shakeout High fuel prices put pressure on airlines and may accelerate a much-needed shakeout.
The Motley Fool January 10, 2012 Subhadeep Ghose	Can This Airline Keep Its Edge? Southwest Airlines places biggest-ever order for Boeing aircraft.
InsideFlyer February 2006	Southwest Rapid Rewards Beginning Feb. 10, all Rapid Rewards awards issued will be free of blackout dates, but will be subject to seat restrictions.
The Motley Fool April 25, 2011 Chuck Saletta	Some Things Will Never Change With This Industry The airline industry remains a painful place to invest your money.
The Motley Fool November 18, 2004 Brian Gorman	AirTran's Chicago Move AirTran's expansion in Chicago may be bumpy.
The Motley Fool October 21, 2011 Sean Williams	Here's One Sector You'd Never Want to Take to Vegas Fuel hedging costs crush airline profits in the third quarter.
InsideFlyer June 2010	Award Seat Study During February and March IdeaWorks made 6,160 award booking queries on the Web sites of 22 frequent flyer programs and have released their findings regarding award seat availability.
InsideFlyer February 2011 Randy Petersen	Randy Petersen's Opening Remarks Southwest and Rapid Rewards remain one of my favorite airlines and frequent flyer programs to track, but I just wish that there was something more original in this new program that would have made it more than just being new for Southwest Airlines.
Entrepreneur November 2004 Chris McGinnis	Extra Special Many low-fare carriers now offer special online booking sites for companies willing to book directly with them instead of through travel agencies.
The Motley Fool January 21, 2005 Bill Mann	Southwest's Slow Slide For shareholders, there's a troubling long-term decline in operating efficiency at Southwest Airlines.
BusinessWeek March 15, 2004 Michael Arndt	Flying Budget, But In Style Discount carriers are trying to outdo each other in offering in-flight amenities.
The Motley Fool July 19, 2007 David Lee Smith	Fuel Costs Lower Southwest's Altitude Higher jet fuel costs overcame Southwest's record revenues for the June quarter. With the direction of fuel prices very much open to question, investors may want to sit this one out for now.
The Motley Fool June 11, 2010 Rex Moore	Airlines Turn the Corner Profits are down, but passenger satisfaction is up.
InsideFlyer April 2009	Award Patrol 2009 Is the perception that it's constantly getting more difficult to claim an award flight true?
The Motley Fool April 26, 2006 Stephen D. Simpson	Alaska Air: Clever or Crazy? This West Coast airline might have clearer skies ahead. But should investors jump in?
The Motley Fool October 21, 2005 Shannon Zimmerman	Southwest: Topflight Always? Do leaner, meaner competition and higher fuel costs spell trouble for the airline? Investors, take note.
The Motley Fool December 9, 2011 Amanda Buchanan	Southwest's Newest Terminal: Your Living Room Southwest and Discovery announced production last month for an as-yet untitled series of 13 episodes that will show viewers what goes on behind the scenes at the lovable airline.
InsideFlyer June 2009	SeatExpert Twitter Your next best plane seat may be found on Twitter.
InsideFlyer June 2014	InsideEdition Southwest Airlines has announced that the AirTran A+ Rewards program is ending, and Rapid Rewards will be the loyalty program for the combined airline starting Nov. 2, 2014.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool December 5, 2008 Tim Beyers	Is This Airline Climbing Into the Black? Has Delta merely cut fares to the bone, attracting customers who want nothing more than cheap flights? Or is this the rare carrier that's climbing toward the black?
The Motley Fool October 16, 2009 Chris Jones	This Airline May Have the Right Idea Since reporting a year ago its first quarterly loss in 17 years, Southwest has clearly struggled to return to its winning ways.