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The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
CIO December 1, 2001 Meridith Levinson	Sky-High Performance Low fares and comprehensive services help Southwest.com soar over the competition...
The Motley Fool January 18, 2006 Stephen D. Simpson	Southwest Airlines Still Soaring Southwest's passengers don't fly in luxury, but shareholders get first-class treatment.
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool March 12, 2004 Salim Haji	Southwest Has Earned Peanuts Southwest should not be tempted to match the frills offered by upstart low-fare carriers.
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool January 6, 2011 Rich Duprey	Sabre Slashes American Airlines The global ticket distribution service joins other online agents in exiling the airline from its system.
The Motley Fool November 29, 2011 Robert Eberhard	Another Chapter 11 Written in a Sad Industry The last major airline carrier files for bankruptcy protection after a bad decade for the industry.
InsideFlyer February 2011 Randy Petersen	Randy Petersen's Opening Remarks Southwest and Rapid Rewards remain one of my favorite airlines and frequent flyer programs to track, but I just wish that there was something more original in this new program that would have made it more than just being new for Southwest Airlines.
Registered Rep. November 1, 2004 David Twibell	Winging It? While there's more airline turbulence ahead, contrarian investors --- truly intrepid bottom feeders with some fun money to wager --- have some options.
Knowledge@Wharton February 12, 2003	A Sweet Song? Delta Aims at the Low-Fare Market With a new staff and new attitude, Delta is hoping to break into the burgeoning low-fare air travel market to an extent that United, American and Continental haven't been able to achieve.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
The Motley Fool June 18, 2004 Salim Haji	United Loses, Airlines Win United Airlines' failure to secure a $1.6 billion loan guarantee may be a major setback for the company, but it is a big step in the right direction for the airline industry overall.
InsideFlyer December 2010	AirTran Customers SOS With the upcoming merger between Southwest Airlines and AirTran Airways, customers of AirTran are appealing to Southwest through the SOS (Save Our Seats) Web site.
HBS Working Knowledge November 9, 2009 Sarah Jane Gilbert	Come Fly with Me: A History of Airline Leadership An interview with a coauthor of "Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us about Leadership."
The Motley Fool December 8, 2009 Jordan DiPietro	Can Airlines Make a Comeback? Is it time to start investing in airlines again? The Wall Street Journal recently reported that the industry may be headed for a recovery.
BusinessWeek October 25, 2004	The Big Airlines' Loyal Fans These days, most everyone wants to bash the old-line carriers. But they're still No. 1 with an important group: business travelers.
BusinessWeek February 21, 2005	Southwest's Kelly on "Our Advantage" An interview with new Southwest Airlines CEO Gary Kelly, who pledges to keep costs low even as he expands the airline in Dallas and Chicago -- and wages a legal battle.
Entrepreneur April 2005 Chris McGinnis	Fare Well Busy entrepreneurs rarely have time to shop online for airfare deals, and sometimes end up paying too much. Follow these rules next time you book a ticket, and you'll save--or at least feel confident you covered all your bases.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
InsideFlyer July 2005	Study: Online Travel Agencies Beating Airline Web Sites At Their Own Game Online travel agencies are outperforming airline Web sites in terms of customer experience, and that is impacting their booking success.
BusinessWeek November 27, 2006 Kerry Capell	"Wal-Mart With Wings" Unlike other discount carriers, Ryanair has stayed profitable by charging for every little bit of service.
BusinessWeek November 24, 2003 Wendy Zellner	Look Who's Buzzing The Discounters Suddenly, the major airlines are fighting back against JetBlue, Southwest, and others.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
CFO October 1, 2006 Roy Harris	The Plane Truth As they flew US Airways through bankruptcy, managers of the old America West reduced the fleet and sparked an industry trend.
InsideFlyer June 2004	Fireworks in Philly Philadelphia recently became a new stop for Southwest Airlines, much to the chagrin of US Airways, which has dominated traffic at the airport for years. US Airways fights back with slashed fares and double or triple miles for some trips.
The Motley Fool January 12, 2010 Tim Beyers	The Air War at My Front Door Is it time to short these carriers? Profits will go scarce as UAL Corp.'s United Airlines squares off against Southwest in a fare war in my hometown of Denver.
The Motley Fool July 6, 2005 Chuck Saletta	Great Brands Are Tough to Beat Airlines lack brand loyalty, and their dreadful finances bear that out. Value investors avoid companies like these.
The Motley Fool January 6, 2005 Tim Beyers	Rethinking Legacy Airlines Delta cuts premium fares by as much as 50%. Can any of this lead to profits for investors?
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool December 5, 2008 Tim Beyers	Is This Airline Climbing Into the Black? Has Delta merely cut fares to the bone, attracting customers who want nothing more than cheap flights? Or is this the rare carrier that's climbing toward the black?
The Motley Fool September 9, 2004 Tim Beyers	Delta's Dilemma The airline's plan is the clearest evidence yet that all big airlines face what appears to be an intractable catch-22 -- to be a low-fare airline without appearing to be a low-fare airline.
Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
BusinessWeek June 14, 2004 Woellert & Zellner	Out From Under United's Wing Independence Air, formerly Atlantic Coast Airways, goes head-to-head with its former partner United Airlines Inc.
The Motley Fool March 3, 2004 Salim Haji	Optimistic About Ted United remains bullish on Ted in the face of continued attacks from low-fare carriers.
BusinessWeek January 24, 2005 Wendy Zellner	Waiting For The First Airline To Die Delta's price war is bound to sink an airline or three. Who will fall soonest?
InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
CFO September 1, 2002 Lori Calabro	Making Fares Fairer Why airline pricing can't be fundamentally changed without an overhaul of industry cost structures.
The Motley Fool December 9, 2011 Amanda Buchanan	Southwest's Newest Terminal: Your Living Room Southwest and Discovery announced production last month for an as-yet untitled series of 13 episodes that will show viewers what goes on behind the scenes at the lovable airline.
The Motley Fool February 28, 2011 Sarosh Nicholas	Airlines Take a Crude Hit Rising crude oil prices lead to higher airfares. Will the airline industry survive this scare?