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Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
BusinessWeek February 16, 2004 Wendy Zellner	Is JetBlue's Flight Plan Flawed? Miscalculations, cutthroat competition. CEO David Neeleman faces tough challenges to keep the airline on the ascent.
BusinessWeek March 12, 2007 Dean Foust	Is JetBlue The Next People Express? JetBlue must deal with its growing pains.
BusinessWeek September 29, 2003	David Neeleman, JetBlue When Neeleman set out three years ago to build his startup airline, JetBlue, he bet big on the Net and took chances on things nobody had tried before. Look at JetBlue's reservation center in Salt Lake City. You don't see it? That's because its sales agents all work from their homes.
Fast Company April 2004 Chuck Salter	On the Runway A candid Q&A with JetBlue's CEO about how customer service, employee satisfaction, the long view, and hands-on leadership can help the upstart airline fly high -- and survive increasing competition and the challenges of fast growth.
HBS Working Knowledge March 31, 2008 Julia Hanna	JetBlue's Valentine's Day Crisis A crisis forces an organization to evaluate its operating processes rapidly and decide where it needs to create greater formalization or structure.
BusinessWeek March 5, 2007 Jena McGregor	An Extraordinary Stumble At JetBlue JetBlue's service recovery has all the makings of a Tylenol-caliber case study.
CRM April 2010 Eric Barkin	Jetting to Greener Pastures JetBlue's all-you-can-jet promotion was a monster success, but the airline may have to follow a different flight plan with its new environmental campaign.
Inc. April 1, 2004 Ian Mount	David Neeleman - JetBlue JetBlue has made flying almost fun in a kind of 1950s Pan Am way.
HBS Working Knowledge October 20, 2003 Jeremy Dann	Disruption: Flying the Not-So-Friendly Skies As traditional air carriers check in and out of bankruptcy court, discount carriers like JetBlue and Southwest are flying high. Here's a look at the airline industry's newest innovators.
Knowledge@Wharton February 12, 2003	A Sweet Song? Delta Aims at the Low-Fare Market With a new staff and new attitude, Delta is hoping to break into the burgeoning low-fare air travel market to an extent that United, American and Continental haven't been able to achieve.
The Motley Fool March 22, 2006 Stephen Ellis	Who Needs Airline Seat Pockets? Two of the most interesting low-cost carriers today run on different paths. What does Ireland's Ryanair bring to the low-cost airline market, and what are the implications for JetBlue? Investors, take note.
The Motley Fool February 21, 2007 Tim Beyers	Quick Take: Vouching for JetBlue A $30 million investment may be just the beginning for this airline. Investors, take note.
Fast Company May 1, 2007 Chuck Salter	Lessons From the Tarmac Take it from David Neeleman and JetBlue: Recovering from a crisis is about the trust you build beforehand.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
Fast Company April 2000 Amy Wilson	Will These New Airlines Take Off? A roundup of four potential highfliers.
BusinessWeek February 4, 2010 Brady & Brasileiro	Azul's Fast Takeoff in Brazil JetBlue founder David Neeleman is taking his dirt-cheap airline model to South America. Will it fly?
CIO January 14, 2009 Kim S. Nash	What the Airlines Can Teach You About IT and Business Strategy The airlines are deploying more flexible IT to support new customer-focused business strategies and to manage risk in a volatile economy.
Fast Company May 2006 Chuck Salter	JetBlue's Blues The airline has hit turbulence, but CEO David Neeleman is focused on what he and his employees can control.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
CIO February 15, 2006 Stephanie Overby	How to Save an Airline The merger of US Airways and America West is predicated on keeping processes and applications simple -- and cutting $100 million in IT costs.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
Inc. March 2004 Norm Brodsky	Street Smarts: Learning From JetBlue One day flying JetBlue, I found myself being served by David Neeleman, the airline's founder. When was the last time you met your customers and asked how you could better serve them?
The Motley Fool October 11, 2005 W.D. Crotty	JetBlue's New Look JetBlue expands its service with new 100-seater planes. The airline, with debt to equity at a jaw-dropping 252%, has little wiggle room to attract customers with the new planes.
Fast Company August 2002 Christine Canabou	Books That Matter: David Neeleman A book recommendation from David Neeleman, of JetBlue Airways Corp.
BusinessWeek December 6, 2004 James E. Ellis	Fast Takeoff In the book, Blue Streak: Inside JetBlue, the Upstart That Rocked an Industry, author Barbara S. Peterson moves beyond personalities to detail how founder David G. Neeleman crafted more of a branded travel experience than an airline.
Fast Company April 2004 Chuck Salter	Calling JetBlue JetBlue's recipe for customer service success combines work-at-home moms, flexible schedules, employee education, individual initiative, and... Potbelly Bear.
The Motley Fool June 6, 2006 Tim Beyers	JetBlue's In-Flight Internet Initiative A JetBlue subsidiary pays $7 million to bring the Web to flights. Investors, take note.
The Motley Fool February 15, 2007 Tim Beyers	Quick Take: Another Reason Not to Invest in Airlines How many millions did JetBlue lose yesterday? Investors, weather affects all airlines and -- low-cost or not -- every airline makes customer service gaffes that cost millions.
The Motley Fool May 26, 2005 Tim Hanson	JetBlues Will the price of fuel drag down one of the few consistently profitable airlines? Investors, take note.
The Motley Fool November 1, 2004 W.D. Crotty	JetBlue's Amazing Amid hurricanes and other problems, JetBlue still manages to turn a profit. The stock is trading at 52 times current-year estimates and 39 times 2005 estimates.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Rebuttal A profitable airline? What a concept!JetBlue will be one of the survivors after all is said and done. Investors, take note.
The Motley Fool July 6, 2005 Chuck Saletta	Great Brands Are Tough to Beat Airlines lack brand loyalty, and their dreadful finances bear that out. Value investors avoid companies like these.
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
The Motley Fool April 5, 2007 Tim Beyers	Foolish Fundamentals: Airline Operating Metrics Investors, use these measures when considering airline stocks.
The Motley Fool April 26, 2007 Tim Beyers	No Jeers for JetBlue Investors, give JetBlue credit. Even though the beleaguered discount carrier is still bleeding money on the bottom line, its first-quarter results were plenty encouraging.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
CRM May 1, 2007 Coreen Bailor	JetBlue's Service Flies South The airline demonstrated that accepting responsibility is a key component of staying aloft during a PR nightmare.
The Motley Fool October 24, 2007 Toby Shute	JetBlue's Back in the Black The low-cost carrier reverses course, and results fly in the face of expectations.
BusinessWeek December 29, 2010 Brad Stone	Will Richard Branson's Virgin America Fly? The fun carrier has shown promise, despite byzantine regulations, powerful rivals, and airlines' tendency to hemorrhage money during recessions and spikes in fuel prices. But Virgin is at a turning point, and its future is far from certain.
The Motley Fool October 6, 2004 Jeff Hwang	Rough September at JetBlue Despite the lower report, the stock is up slightly today, as the news was as expected.
CFO August 1, 2012 David Rosenbaum	Hawaiian's Big Apple Venture How Hawaiian Airlines's CFO prepared for the launch of an ambitious new route.
The Motley Fool April 25, 2011 Sean Williams	Airlines' New Motto: We've Got a Fee for That Higher fees are the bee's knees of the airline industry.
Fast Company November 2003 Ryan Underwood	Meet JetBlue, Evil Corporation? In a battle over an architectural treasure, the airline's not exactly on the side of the angels.
The Motley Fool January 31, 2008 Tom Hutchinson	JetBlue Back in the Black The airline posts its first profit in three years.
The Motley Fool July 30, 2007 Dan Caplinger	Air Travel Survival Guide Nothing's worse than needing a vacation from your vacation after dealing with travel difficulties. With the right combination of luck and skill, however, you can navigate yourself into a winning trip no matter what happens.
BusinessWeek April 19, 2004 Jonathan Wheatley	Brazil's Embraer Hits The Stratosphere Its new class of planes are a big hit with companies from US Airways to Alitalia
The Motley Fool August 17, 2006 Jack Uldrich	JetBlue Turns Lemons Into Lemonade The airliner's latest marketing ploy takes advantage of high oil prices.
The Motley Fool June 10, 2004 Brian Gorman	JetBlue's Flight Plan JetBlue may have a significant long-term advantage in its fuel-efficient strategy.
The Motley Fool June 29, 2004 Rick Aristotle Munarriz	JetBlue's Clever Virus Taking the edgy carrier for a test drive provides more than a passing grade.