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The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
The Motley Fool June 1, 2004 Salim Haji	Fuel Costs Force Shakeout High fuel prices put pressure on airlines and may accelerate a much-needed shakeout.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool October 16, 2009 Chris Jones	This Airline May Have the Right Idea Since reporting a year ago its first quarterly loss in 17 years, Southwest has clearly struggled to return to its winning ways.
The Motley Fool April 16, 2004 W.D. Crotty	The High Price of LUV Southwest Airlines continues its long string of profitable quarters.
The Motley Fool October 21, 2011 Sean Williams	Here's One Sector You'd Never Want to Take to Vegas Fuel hedging costs crush airline profits in the third quarter.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
The Motley Fool July 15, 2004 Salim Haji	LUV Hurts Southwest Airlines reports a profitable quarter, but lower earnings are indicative of the industry's woes.
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool October 27, 2011 Dan Caplinger	Has Southwest Airlines Become the Perfect Stock? With decades of outperformance behind it, the company clearly has what it takes to make a good attempt to fly higher toward perfection.
The Motley Fool July 28, 2004 Rich Smith	Air Discounters Take Baby Steps Southwest and JetBlue refrain from stinginess to "delight their customers."
The Motley Fool April 25, 2011 Sean Williams	Airlines' New Motto: We've Got a Fee for That Higher fees are the bee's knees of the airline industry.
The Motley Fool April 19, 2010 Selena Maranjian	Hooray for Carry-On Luggage Fees! These airline fees make more sense than you'd think, but Congress has reportedly secured no-fee agreements from five major airlines.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
The Motley Fool July 22, 2009 Tim Beyers	Bumpy Earnings Disrupt Airline Investors Will they ever make up their mind?
The Motley Fool January 19, 2005 Jeff Hwang	Southwest Stays Profitable Though the numbers disappointed, Southwest's fourth-quarter profit stands out in a mostly unprofitable industry.
The Motley Fool June 30, 2008 Tim Beyers	Is Southwest Soaring? Southwest is adding flights, even as UAL's United, AMR's American, and Denver's Frontier -- among others -- are cutting.
The Motley Fool April 26, 2006 Stephen D. Simpson	Alaska Air: Clever or Crazy? This West Coast airline might have clearer skies ahead. But should investors jump in?
The Motley Fool April 25, 2011 Chuck Saletta	Some Things Will Never Change With This Industry The airline industry remains a painful place to invest your money.
The Motley Fool December 5, 2008 Tim Beyers	Is This Airline Climbing Into the Black? Has Delta merely cut fares to the bone, attracting customers who want nothing more than cheap flights? Or is this the rare carrier that's climbing toward the black?
The Motley Fool December 23, 2009 Claire Stephanic	Will the Airline Industry's New Strategy Work? Attempts to nickel-and-dime customers can only go so far, so airlines are trying out a new strategy.
The Motley Fool April 27, 2011 Rich Smith	Airline Stocks! The Disaster Movie Want to make a small fortune in airlines? First, take a large fortune...
The Motley Fool January 22, 2007 Brian Gorman	Southwest's Declining Edge? Past advantages in fuel and labor expenses appear to be on the wane. Investors should take note that some of Southwest's edges have been blunted.
BusinessWeek January 24, 2005 Wendy Zellner	Waiting For The First Airline To Die Delta's price war is bound to sink an airline or three. Who will fall soonest?
The Motley Fool July 22, 2005 Shannon Zimmerman	Delta Gets Grounded Skies remain cloudy for this troubled legacy carrier. Investors, beware.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool July 24, 2008 Tim Beyers	Southwest's Hedge Fund Pays Huge The best stimulus package in the world right now is being run not by the federal government, but Southwest Airlines.
InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
InsideFlyer February 2011 Randy Petersen	Randy Petersen's Opening Remarks Southwest and Rapid Rewards remain one of my favorite airlines and frequent flyer programs to track, but I just wish that there was something more original in this new program that would have made it more than just being new for Southwest Airlines.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
The Motley Fool July 19, 2007 David Lee Smith	Fuel Costs Lower Southwest's Altitude Higher jet fuel costs overcame Southwest's record revenues for the June quarter. With the direction of fuel prices very much open to question, investors may want to sit this one out for now.
The Motley Fool September 28, 2010 Rich Smith	Wind From the Southwest: Ill News for Boeing? Buying AirTran looks like good news for Southwest shareholders, but it's even better news for Boeing.
BusinessWeek May 5, 2011 Schlangenstein & Elmquist	How Fuel Fees Are Keeping Airfares Aloft After losing about $1 billion in the first quarter, U.S. airlines are increasing fuel surcharges to offset soaring jet fuel costs.
The Motley Fool July 14, 2005 Stephen D. Simpson	A Luv Note Southwest continues to make its case as the best-run airline in America, but the stock hasn't responded.
The Motley Fool August 14, 2008 Rich Duprey	Why Are Airline Stocks Flying High? Just a few months ago, soaring oil prices supposedly sounded their death knell.
BusinessWeek November 7, 2005 Gene G. Marcial	Southwest Airlines Wings North Airlines have been out of favor on Wall Street.
The Motley Fool May 20, 2004 Alyce Lomax	Another Song and Dance Who says nice guys always finish last? Delta Air Lines' answer to low-cost air flight, Song, has come up with what is quite possibly the weirdest promotion I've ever heard of: It will offer free tickets to passengers who are... nice.
The Motley Fool April 14, 2005 W.D. Crotty	Southwest King of Another Quarter Southwest Airlines reports another profitable quarter. The airline sells for 26 times 2006 estimated earnings. That's a little rich, even for a company that is king of a low-margin business.
The Motley Fool March 21, 2006 Tim Beyers	Some Airlines Are Losing It Amid lost bags and poor service, some carriers may be poised to emerge. The days of ignoring U.S. carriers may be coming to an end for investors.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
The Motley Fool March 29, 2004 Selena Maranjian	Airlines Hike Fares Rising fuel prices are pinching the bottom lines of airlines.
InsideFlyer December 2010	AirTran Customers SOS With the upcoming merger between Southwest Airlines and AirTran Airways, customers of AirTran are appealing to Southwest through the SOS (Save Our Seats) Web site.
The Motley Fool December 29, 2011 Brendan Byrnes	2011's Best and Worst Airline Stocks While the markets as a whole didn't change much overall for the past 52 weeks, most airlines had a year to forget.