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BusinessWeek February 21, 2005	Southwest's Kelly on "Our Advantage" An interview with new Southwest Airlines CEO Gary Kelly, who pledges to keep costs low even as he expands the airline in Dallas and Chicago -- and wages a legal battle.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
The Motley Fool July 14, 2005 Stephen D. Simpson	A Luv Note Southwest continues to make its case as the best-run airline in America, but the stock hasn't responded.
InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
The Motley Fool August 26, 2008 Tim Beyers	How to Make Airlines Profitable Again Here's the simple truth of the airline industry: Every carrier -- and I mean every carrier -- needs to raise fares.
BusinessWeek October 25, 2004	The Big Airlines' Loyal Fans These days, most everyone wants to bash the old-line carriers. But they're still No. 1 with an important group: business travelers.
HBS Working Knowledge August 31, 2011 Julia Hanna	Improving Fairness in Flight Delays Airlines and the FAA don't like flight delays any more than passengers, but what's to be done? Researchers propose a "fairness" system that could save travelers time and service providers millions of dollars annually.
The Motley Fool October 6, 2009 Tim Beyers	An Airline Profit Plan Will new ticket surcharges supercharge airline carrier earnings? Or just annoy passengers?
Fast Company April 2000 Amy Wilson	Will These New Airlines Take Off? A roundup of four potential highfliers.
The Motley Fool April 5, 2011 Tim Beyers	Southwest Airlines Will Still Beat the Market But earning outsized returns may take longer than expected.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
The Motley Fool January 18, 2006 Stephen D. Simpson	Southwest Airlines Still Soaring Southwest's passengers don't fly in luxury, but shareholders get first-class treatment.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
The Motley Fool August 25, 2011 Dan Caplinger	This Good News Is No Big Deal New rules governing airlines took effect earlier this week, but they won't have a huge impact on flying.
The Motley Fool April 21, 2006 Brian Gorman	Boeing Looks Good at Home, Too There's the Chinese market. But a strong relationship with a domestic carrier is worth close attention. Investors, take note.
The Motley Fool January 12, 2010 Tim Beyers	The Air War at My Front Door Is it time to short these carriers? Profits will go scarce as UAL Corp.'s United Airlines squares off against Southwest in a fare war in my hometown of Denver.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
BusinessWeek December 29, 2010 Brad Stone	Will Richard Branson's Virgin America Fly? The fun carrier has shown promise, despite byzantine regulations, powerful rivals, and airlines' tendency to hemorrhage money during recessions and spikes in fuel prices. But Virgin is at a turning point, and its future is far from certain.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
CIO December 1, 2001 Meridith Levinson	Sky-High Performance Low fares and comprehensive services help Southwest.com soar over the competition...
Knowledge@Wharton	Flight Delayed Again? The Hub's the Rub New research shows that most of the delays due to air-traffic congestion are evidence of trade-offs made by an air travel system in which passengers get something in return for congestion -- more frequent service to a greater number of destinations...
The Motley Fool October 28, 2011 Keki Fatakia	Delta Faces Economic Turbulence Fuel costs eat into profits.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool November 18, 2004 Brian Gorman	AirTran's Chicago Move AirTran's expansion in Chicago may be bumpy.
The Motley Fool January 3, 2006 Tim Beyers	The End of Independence An airline dies. Finally. FLYi, the parent company of Independence Air, announced that it would cease operations Thursday. Sadly, that's good for the industry as a whole.
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
The Motley Fool April 26, 2006 Stephen D. Simpson	Alaska Air: Clever or Crazy? This West Coast airline might have clearer skies ahead. But should investors jump in?
The Motley Fool July 24, 2008 Tim Beyers	Southwest's Hedge Fund Pays Huge The best stimulus package in the world right now is being run not by the federal government, but Southwest Airlines.
The Motley Fool August 9, 2007 Dan Caplinger	Will Virgin Save You Money? Virgin America, the newest part of the British Virgin Group, started flying yesterday, offering discounted promotional fares to raise business. For existing carriers, this is bad news. For transcontinental passengers, it could be good.
The Motley Fool January 10, 2012 Subhadeep Ghose	Can This Airline Keep Its Edge? Southwest Airlines places biggest-ever order for Boeing aircraft.
The Motley Fool May 26, 2010 Rick Aristotle Munarriz	Throw This Stock Away Sorry, AMR. Your takeoff appears to be interminably delayed.
The Motley Fool October 20, 2010 Jared Cummans	Wednesday's ETF to Watch: Airline ETF (FAA) With earnings season progressing and a wave of M&A activity sweeping over the industry, the world's biggest airlines could once again find themselves in the spotlight in the near future.
The Motley Fool April 19, 2010 Selena Maranjian	Hooray for Carry-On Luggage Fees! These airline fees make more sense than you'd think, but Congress has reportedly secured no-fee agreements from five major airlines.
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
BusinessWeek November 7, 2005 Gene G. Marcial	Southwest Airlines Wings North Airlines have been out of favor on Wall Street.
InsideFlyer December 2010	AirTran Customers SOS With the upcoming merger between Southwest Airlines and AirTran Airways, customers of AirTran are appealing to Southwest through the SOS (Save Our Seats) Web site.
The Motley Fool March 13, 2008 Tim Beyers	Southwest? Or Southworst? The discount carrier grounds planes for safety inspections.
InsideFlyer February 2010	Bag Fees Baggage fees have proven to be a reliable way for the airlines to generate more revenue without raising airfares and Delta and Continental are increasing their checked bag fees
The Motley Fool October 21, 2005 Shannon Zimmerman	Southwest: Topflight Always? Do leaner, meaner competition and higher fuel costs spell trouble for the airline? Investors, take note.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
The Motley Fool September 27, 2010 Tim Beyers	Can This Airline Survive? Two healthy carriers merge, but will they stay that way?
The Motley Fool April 14, 2008 Tim Beyers	Frontier Airlines Seeks Refuge in Bankruptcy Court The airline plans to fight a credit card processor; no shutdown is planned.
The Motley Fool May 27, 2011 Tim Beyers	Investors Don't Trust This Airline A resurgent IPO market can't lift shares of Spirit Airlines.
The Motley Fool April 26, 2007 Tim Beyers	No Jeers for JetBlue Investors, give JetBlue credit. Even though the beleaguered discount carrier is still bleeding money on the bottom line, its first-quarter results were plenty encouraging.
The Motley Fool January 5, 2004 Selena Maranjian	Starring Southwest Airlines Reality TV hits the airport in a transplant of a British series whose American incarnation will star Southwest Airlines