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Entrepreneur
December 2004
Jerry Fisher |
Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.   |
Entrepreneur
January 2004
Jerry Fisher |
Claim to Fame Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable. |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
Entrepreneur
July 2003
Jerry Fisher |
Head Long Is it too much of a stretch to get your prospect to read a headline the length of your arm? |
Entrepreneur
December 2003
Jerry Fisher |
Measuring Up Side-by-side comparison ads can persuade prospects to buy in the blink of an eye. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
Entrepreneur
March 2004
Jerry Fisher |
Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. |
Entrepreneur
October 2004
Jerry Fisher |
Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. |
Entrepreneur
September 2003
Jerry Fisher |
Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. |
Entrepreneur
June 2003
Jerry Fisher |
Talking Heads Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
Entrepreneur
August 2003
Jerry Fisher |
A Hard Sell How can you convince your tradition-bound prospects to make the switch to e-commerce? |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
Entrepreneur
April 2004
Jerry Fisher |
Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
Entrepreneur
July 2004
Jerry Fisher |
In a Nutshell Something as unexpected as a talking almond could be just what an advertiser needs to catch the reader's eye. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Search Engine Watch
June 15, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. |
The Motley Fool
June 8, 2010
Adrian Rush |
Snap, Crackle, Busted After getting in trouble for making unsubstantiated health claims about its Rice Krispies cereal, Kellogg agreed to accept what amounts to a scolding from the Federal Trade Commission. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Entrepreneur
November 2004
Jerry Fisher |
Take the Plunge Contrary to popular belief, you use "bad news" to create a successful advertisement. Find out how it's done. |
Managed Care
August 2001 |
Controversy Swirls Over Unregulated RU-486 Print Ads The National Abortion Federation, a professional association representing abortion providers in the U.S. and Canada, predicts that its advertising campaign for mifepristone that began last month will reach more than 70 percent of women under age 50... |
Search Engine Watch
October 13, 2008
David Szetela |
Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
The Motley Fool
July 15, 2004
Alyce Lomax |
Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Science News
August 28, 2004
Janet Raloff |
We're Very Supplemented Increasingly, men and women are reaching for pills--vitamins, minerals, and other commercial supplements--to insure against the possibility they're not eating a healthy diet. While that's good news, there can also be a down side. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
AskMen.com
February 18, 2002
Joshua Levine |
Increase Your Energy With Multi-Nutrient Supplements All-in-one multi-nutrient supplements may be just what you need. But are they any good? |
Salon.com
September 6, 2000
Alicia Montgomery |
Democrats return fire A new attack ad that bashes Bush on healthcare has our panel cheering -- and jeering. |
InternetNews
September 15, 2009 |
Malware Ads Hit New York Times Media company's advertising staff approved bogus Vonage ad that distributed malware. |
Entrepreneur
March 2005
Jerry Fisher |
First Impressions An intriguing introduction keeps potential customers from skipping your ad. Here are some examples of "great starts" from copywriting guru John Caples' "Tested Advertising Methods." |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
December 4, 2009
Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
Search Engine Watch
March 26, 2009
David Szetela |
PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
Search Engine Watch
October 20, 2008
David Szetela |
Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. |
Health
July 2007 |
A New Way to "Pop" Your Vitamins Big-name beverage companies are pumping up their products' nutritional benefits. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
InternetNews
March 8, 2007
Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links. |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
Pharmaceutical Executive
February 1, 2007
Chris Saridakis |
Alternative Media: Stop, Click, and Listen Flashier rich-media advertisements add flare and functionality to otherwise static ads. |
