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Entrepreneur
August 2004
Jerry Fisher |
Size Matters Does your product jam a lot of benefits into a small package? Here's how to sell it.   |
AskMen.com
Shannon Clark |
Vitamin B 101 Everything you need to know about vitamin B. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
Entrepreneur
July 2003
Jerry Fisher |
Head Long Is it too much of a stretch to get your prospect to read a headline the length of your arm? |
Search Engine Watch
August 25, 2008
David Szetela |
Killer PPC Ads: The Fundamentals Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors. |
Entrepreneur
June 2003
Jerry Fisher |
Talking Heads Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare. |
Search Engine Watch
June 15, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. |
Chemistry World
March 21, 2007
Henry Nicholls |
The Molecular Cannibal in Vitamin B12 Synthesis An enzyme called BluB single-handedly carries out an act of 'molecular cannibalism', pulling apart vitamin B 2 (riboflavin) to produce a key component of vitamin B 12 known as 5,6-dimethylbenzimidazole (DMB). This fills a glaring gap in our understanding of the biosynthesis of the vitamin. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
Entrepreneur
July 2004
Jerry Fisher |
In a Nutshell Something as unexpected as a talking almond could be just what an advertiser needs to catch the reader's eye. |
Salon.com
September 6, 2000
Alicia Montgomery |
Democrats return fire A new attack ad that bashes Bush on healthcare has our panel cheering -- and jeering. |
American Family Physician
March 1, 2003 |
Vitamin B 12 What is vitamin B12?... What happens if my vitamin B12 level is low?... I eat meat and dairy products, so why do I have low vitamin B12?... What causes problems with absorbing vitamin B12?... etc. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Health
December 2006 |
Your Vitamin Cheat Sheet Here is a chart on what vitamins you should invest in -- and which ones to skip. |
Entrepreneur
September 2003
Jerry Fisher |
Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. |
AskMen.com
Shannon Clark |
Vitamin C 101 Although it's commonly known as the vitamin that helps prevent the common cold, vitamin C does much more. |
AskMen.com
Sabrina Rogers |
Top 10 Foods That Relieve Stress If your anxiety is spiraling out of control, food should be your ally, not your enemy. |
Food Processing
August 2012
Claudia O'Donnell |
Vitamin Fortification Still Favored Vitamins' healthy halo attracts consumers and food manufacturers alike as research points to new health benefits. |
Search Engine Watch
October 20, 2008
David Szetela |
Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. |
Entrepreneur
April 2004
Jerry Fisher |
Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. |
Entrepreneur
December 2004
Jerry Fisher |
Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad. |
Food Processing
August 2008 |
Dole shines a light on mushrooms Dole Food Co. Inc., has released whole and sliced Dole Portobello Mushrooms with naturally enhanced levels of vitamin D, reaching over 100 percent of recommended daily requirements. |
Entrepreneur
December 2003
Jerry Fisher |
Measuring Up Side-by-side comparison ads can persuade prospects to buy in the blink of an eye. |
Entrepreneur
August 2003
Jerry Fisher |
A Hard Sell How can you convince your tradition-bound prospects to make the switch to e-commerce? |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Science News
January 31, 2004
Janet Raloff |
Bacteria Brew a B Vitamin Boost Anyone looking for a vitamin B 12 boost (which includes most vegetarians) might find a palatable source of the important vitamin in certain teas treated with bacteria, Japanese chemists now show. So far, many seek the vitamin in synthetic supplements or algal products. |
Salon.com
September 6, 2000
Alicia Montgomery |
The Republicans go negative Salon's panel of advertising experts takes a look at a new ad from the Republican National Committee attacking Al Gore. |
Prepared Foods
May 2009 |
Hitting the Shelves: Take Your Vitamins! DC Brands makes its functional beverages' vitamin content more visible, by directly placing vitamin capsules in every drink's cap. These vitamins are intended to be swallowed when drinking the functional water, which serves as a catalyst to the vitamins' effect on the body. |
Nurse Practitioner
November 2009
Sandra M. Nettina |
A New Look at Vitamin B12 Deficiency Many patients, especially the elderly, have risk factors for vitamin deficiency. A wellness visit is the ideal time to include vitamin B 12 education, especially for those with risk factors for developing deficiency. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Entrepreneur
March 2004
Jerry Fisher |
Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. |
Search Engine Watch
February 2, 2011
Thi Thumasathit |
The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio. |
AskMen.com
Shannon Clark |
Vitamin K 101 Vitamin K is one of the fat-soluble vitamins that the body requires, but be careful; because our bodies are able to store vitamin K effectively, it can become toxic over time if you take in too much. |
Food Processing
October 2008 |
Mk-7 for Children's Bone Health Children have the greatest need for K vitamins to fuel their growth into early adulthood. |
Salon.com
September 13, 2000
Alicia Montgomery |
Rats infest the GOP Did the Republicans engage in subliminal advertising tactics with their Gore attack ad? |
AskMen.com
Shannon Clark |
Vitamin A 101 Vitamin A is a fat-soluble vitamin that the body needs in order to ensure that a variety of bodily functions are carried out optimally. Be sure that you're well-informed about your intake of this vitamin and about all the interactions that could be at play. |
The Motley Fool
April 20, 2007
Matt Koppenheffer |
Quick Take: The Value of Free Advertising Brian Urlacher's defiance of Gatorade has given Vitamin Water a great publicity boost. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
AskMen.com
Shannon Clark |
Vitamin D 101 With so much attention paid to the fat, protein and carbohydrate content of food these days, it seems that many people are missing out on the big picture: total health. |
Nutrition Action Healthletter
September 1999 |
Do you know your Vitamin ABC's? |
The Motley Fool
July 27, 2011 |
Vitamin Shoppe Earnings Preview Vitamin Shoppe will unveil its latest earnings tomorrow. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
January 12, 2009
Ron Jones |
Search Ad Quality Score 101, Part 2 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
