| Similar Articles |
|---|
 |
Entrepreneur
November 2003
Jerry Fisher |
Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers.   |
Entrepreneur
July 2004
Jerry Fisher |
In a Nutshell Something as unexpected as a talking almond could be just what an advertiser needs to catch the reader's eye. |
Entrepreneur
February 2004
Jerry Fisher |
Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention. |
Entrepreneur
April 2004
Jerry Fisher |
Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Entrepreneur
January 2004
Jerry Fisher |
Claim to Fame Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable. |
Entrepreneur
September 2003
Jerry Fisher |
Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity. |
Entrepreneur
October 2004
Jerry Fisher |
Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. |
Entrepreneur
August 2004
Jerry Fisher |
Size Matters Does your product jam a lot of benefits into a small package? Here's how to sell it. |
Entrepreneur
March 2004
Jerry Fisher |
Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad. |
Entrepreneur
November 2003
Kim T. Gordon |
Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
Entrepreneur
July 2003
Jerry Fisher |
Head Long Is it too much of a stretch to get your prospect to read a headline the length of your arm? |
Entrepreneur
December 2003
Jerry Fisher |
Measuring Up Side-by-side comparison ads can persuade prospects to buy in the blink of an eye. |
Entrepreneur
August 2003
Jerry Fisher |
A Hard Sell How can you convince your tradition-bound prospects to make the switch to e-commerce? |
Entrepreneur
December 2004
Jerry Fisher |
Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
InternetNews
December 7, 2007
Andy Patrizio |
O RLY? Thank Photoshop For Internet's Goofy Memes Animal photos plus a high-end image-editing suite equals Internet comedy, and a new line of work for one programmer. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
Entrepreneur
June 2007
Nichole L. Torres |
Buzz on a Budget Get the most bang for your marketing buck with these tips from an expert. |
Salon.com
July 4, 2001
Stephanie Zacharek |
"Cats & Dogs" Puppets and computer graphics allow haughty felines and lovable canines to battle for control of the universe in this giddy romp... |
Search Engine Watch
June 15, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Food Processing
February 2013
Jerry King |
Food Funnies: You Write the Cartoon Caption - February 2013 We announce the winners of our January 2013 cartoon caption contest. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
Search Engine Watch
May 5, 2008
David Szetela |
Want to Double Conversions in One Month? Split Those Ad Groups Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days? |
CRM
April 2010
Marshall Lager |
Hear Kitty Kitty Think CRM with your customers is complex? Try it with your cat sometime. |
The Motley Fool
July 15, 2004
Alyce Lomax |
Is New York Times Square? Second-quarter earnings at the Times lag those of Gannett. Investors will want to watch whether the company will continue to lag the industry or jump-start ad revenue growth in the months to come. |
| AskMen.com |
AIDS Facebook Check-In It's an inviting ad: A smiling, lingerie-clad woman reclines suggestively on a bed. But it gets quirkier: There's a Facebook check-in sign covering her, ahem, southern region. The ad reads: "Matti Virtanen and 19 others were here." |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
Entrepreneur
October 2006
Catherine Seda |
First Impressions You never get a second chance to grab your audience's attention, so give center stage to a headline that really turns heads. |
Salon.com
September 6, 2000
Alicia Montgomery |
Democrats return fire A new attack ad that bashes Bush on healthcare has our panel cheering -- and jeering. |
