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Entrepreneur December 2007 Kim T. Gordon	Simply Irresistible Follow these advertising dos and don'ts to draw customers in.
Entrepreneur November 2003 Jerry Fisher	Pack a Punch Serving up "bursts" of copy with your ads can attract impatient, time-starved readers.
Entrepreneur June 2003 Jerry Fisher	Talking Heads Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare.
Entrepreneur February 2004 Jerry Fisher	Getting Physical An ad inviting prospects to interact with the publication in which it appears can really grab attention.
Entrepreneur December 2003 Jerry Fisher	Measuring Up Side-by-side comparison ads can persuade prospects to buy in the blink of an eye.
Search Engine Watch March 30, 2010 Jeremy Hull	The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less.
Entrepreneur September 2003 Jerry Fisher	Just Teasing Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity.
Entrepreneur December 2004 Jerry Fisher	Twin Picks Dare your audience to compare, and your product is sure to get a lot of attention. Here's how to pull off a great side-by-side comparison ad.
Entrepreneur October 2004 Jerry Fisher	Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement.
Search Engine Watch August 25, 2008 David Szetela	Killer PPC Ads: The Fundamentals Writing small, punchy ads requires plenty of art and science. These guidelines will help get more clicks and stymie your competitors.
Search Engine Watch September 8, 2008 David Szetela	Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
Search Engine Watch March 23, 2011 Melissa Mackey	A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.
Entrepreneur April 2004 Jerry Fisher	Quick Study When you need to capture your prospects' attention in the blink of an eye, remember: less is more.
Entrepreneur March 2004 Jerry Fisher	Against the Tide To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad.
Search Engine Watch June 15, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.
Entrepreneur November 2003 Kim T. Gordon	Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget.
U.S. Banker May 2011 Matthew de Paula	Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality.
Entrepreneur January 2004 Jerry Fisher	Claim to Fame Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable.
Search Engine Watch January 28, 2011 Ryan Woolley	How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
Entrepreneur August 2004 Jerry Fisher	Size Matters Does your product jam a lot of benefits into a small package? Here's how to sell it.
Entrepreneur August 2003 Jerry Fisher	A Hard Sell How can you convince your tradition-bound prospects to make the switch to e-commerce?
InternetNews December 29, 2003 Janis Mara	Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading.
Search Engine Watch January 4, 2011 Ryan Woolley	How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Search Engine Watch June 22, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
Search Engine Watch October 29, 2003 Grant Crowell	Analyzing Search Engines as Investments Search has become increasingly popular, but do the common stocks of search engines make a good investment? High-tech investment analysts share a glimpse of the techniques they see to value publicly traded search firms, and which companies appear to be succeeding.
InternetNews December 30, 2003 Janis Mara	Slow, Steady Ad Growth Predicted For 2004 Online advertising's outlook is optimistic, not exuberant.
Fast Company Pavithra Mohan	Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up.
InternetNews January 6, 2004 Zachary Rodgers	Interactive's New Year, Part 2 More luminaries in the online ad sector weigh in on the state of the sector and what 2004 will bring.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
Prepared Foods June 2, 2006	Nutty Proposition Myths about nuts as being unhealthy are being debunked, and nuts like almonds and walnuts are ideally positioned in today's food formulation climate that prizes the ability to differentiate products using subtle enhancements that convey value and cache.
Entrepreneur June 2007 Nichole L. Torres	Buzz on a Budget Get the most bang for your marketing buck with these tips from an expert.
Search Engine Watch June 9, 2008 David Szetela	Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns.
The Motley Fool April 22, 2004 Selena Maranjian	Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving.
PC Magazine June 20, 2007 John C. Dvorak	Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point.
Search Engine Watch October 29, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
Search Engine Watch December 14, 2010 Thi Thumasathit	Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns.
Salon.com September 6, 2000 Alicia Montgomery	The Republicans go negative Salon's panel of advertising experts takes a look at a new ad from the Republican National Committee attacking Al Gore.
Search Engine Watch July 28, 2010 Kevin Gibbons	7 Golden Rules for Paid Search Copy Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.
Fast Company July 2001 John Ellis	Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas!
Salon.com June 16, 2000 Alicia Montgomery	The branding of a president What makes you say, "Yes, that's it! That's real, solid Al Gore"? Advertising pundits ponder.
Search Engine Watch February 2, 2011 Thi Thumasathit	The Challenge of Parenting Single-Keyword Ad Groups Managing hundreds or thousands of single-keyword ad groups is a big challenge for SEMs. Here's how advertisers can provide "only-child"-style attention to all of their keywords, customized, highly relevant ad copy, and landing pages scaled across their entire product portfolio.
Food Processing April 2005 Ashman & Beckley	Product Spotlight: The price of healthful snacking Kraft Foods may have the right message at the right time with its new Planters' Nut-rition almonds; but who's nuts enough to pay $5.99 for a 1-oz. tin?
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
Salon.com September 13, 2000 Alicia Montgomery	Rats infest the GOP Did the Republicans engage in subliminal advertising tactics with their Gore attack ad?
Search Engine Watch June 23, 2008 David Szetela	Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact.
InternetNews February 12, 2004 Janis Mara	IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates.
The Motley Fool March 17, 2004 Brian Gorman	NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with.
Entrepreneur July 2003 Jerry Fisher	Head Long Is it too much of a stretch to get your prospect to read a headline the length of your arm?
Search Engine Watch March 16, 2010 Herndon Hasty	SEM: A Call to Action A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute.