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SLAs, Governance and Relationship Management Innovative organizations are implementing strong governance models and effective relationship management strategies in today's finance and accounting outsourcing arrangements. |
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When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
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Pardot Makes B2B Marketing More Social with Major Platform Upgrade New social media profiling and messaging features enable marketing campaigns that engage sales prospects across channels. |
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Are Your Sales Proposals Working? In today's fast-paced business and technology landscape, the most important question to ask is whether your sales process is working. Here are six tips for evaluating your sales process. |
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Marketo Introduces Integrated Solution for Social Marketing Automation Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results. |
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Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns. |
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No More Dying by Inches To help reverse the effects of its information malnutrition, a sales team must let its marketing department know what customer data is of value and what is not. |
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Infer Launches AI-Powered Prospect Management Platform Infer's Prospect Management brings predictive technology to deliver intelligent recommendations to sales and marketing. |
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Marketing and Sales Need Social Alignment Teams should unify their social media strategies. |
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The 3-Step Process for Closing New Prospects Many advisors put a great deal of thought into how they'll find affluent prospects, but less on how they'll convert these prospects in to clients. |
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Some Like It Hot 5 secrets to never making another cold call. |
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Back Off! Being friendly is good, but being too chummy to make the sale is not... |
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Sales Success Tools -- Part 2: Opportunity Management Online marketing consultant Joy Milkowski, founder of Access Marketing Company, talks about sales management tools. |
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Make No Mistake The things you do -- and don't do -- could keep you from closing sales. Watch out for these 5 common mistakes, and learn how to avoid them. |
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Closing Sales in the Age of the Customer Integrity, empathy, personalization, and convenience are key values on the path from prospect to paying customer. |
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Right on Target Hit the mark with prospective customers by learning how to find their hot buttons. Here are four "hot button" tips. |
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Creating a Healthy Prospect Pipeline The prospect pipeline places cohorts of prospects at different stages of the development cycle and then measures their progress as they move from an unqualified lead to a donor. |
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December 20, 2013
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Capitalizing on Relationship Marketing Find your true purchase influencers. Marketers have not figured out how to measure and act on true purchase influence and get inactive customers to buy. |
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Are You Ready To Deliver Your Value? Integrating passion, respect and confidence into interactions with wealth management clients. |
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3 Mistakes You Make When You Meet Prospects If you're like most fundraising professionals, you make three costly mistakes whenever you meet with prospects and donors. |
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Tracx Releases Social Leads to Tie Sales and Social The tool organizes people by where they are in the sales process and enables companies to target them at those levels. |
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Capitalizing on Crisis Four steps to get a handle on your practice and capitalize on this crisis. |
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Take the Pandora Approach to Lead Management Deliver leads based on past profiles and engagement data. |
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Setting Yourself Apart The wave of retiring baby boomers in the coming years will pave the way for advisors who wish to move away from traditional investment management and focus on specialized financial planning and wealth management services. |
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