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CRM October 2009 Jessica Tsai	Required Reading: In Us We Trust Chris Brogan, co-author of the new Trust Agents, explains why there's no better relationship than one built on trust.
CRM September 14, 2012 Kelly Liyakasa	Unified Unveils SocialConnect Solution The product is aimed at connecting social marketing campaign activity with CRM systems.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
CRM June 2015 Michael Vickers	Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences
CRM August 31, 2012 Patrick Dorsey	Move from Social Media to Social CRM Five ways to bring your business up to speed.
CRM November 2009 Clara Shih	Facebook Is the Future of CRM Only social media can put the customer back into CRM.
CRM September 1, 2009 Jessica Tsai	The 2009 Influential Leaders - The Facilitator Chris Brogan has a following that extends from the enterprise to the entrepreneur, and to every social media user looking (hoping) to figure it all out.
CRM November 2011 Barton Goldenberg	The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community
CRM November 2012 Judith Aquino	What's Your Prospect's Score? Companies get savvier at finding the hottest leads. Lead scoring, the practice of ranking sales leads to identify the consumers most likely to respond to an ad campaign, is an increasingly popular way to apply predictive analytics to mountains of customer data.
CRM March 21, 2014 Kostojohn & Ghalayini	Build a Solid CRM Foundation Master the basics before taking on the latest innovations.
CRM August 2012 Esteban Kolsky	Klout for CRM? Ludicrous! Being popular and being a good customer are not one and the same.
CRM October 2014 Maria Minsker	Introducing Customer Experience 3.0 The new era of CX must bring sales, marketing, and service closer together.
CRM October 18, 2013 Andy Steggles	Use Social CRM to Boost Inbound Marketing Use your social CRM program to its full potential or get left behind.
CRM June 1, 2006 Grosso et al.	The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era.
CRM July 11, 2012 Judith Aquino	Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more
CRM December 14, 2012 Mark Cooper	The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer.
CRM December 2014 Esteban Kolsky	Why CRM Is Not Dead Simple interactions give way to end-to-end experiences.
CRM September 2015 Michael Vickers	Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats
CRM December 1, 2006	The Pulse: In 2007 my Company Plans to... Increase its CRM budget: 40%... Maintain its CRM budget: 27%... etc.
CRM January 23, 2013 Judith Aquino	NextPrinciples Debuts Social Analytics and Engagement Platform Insight-To-Action lets businesses integrate social conversations into CRM systems.
CRM October 19, 2012 Joshua March	The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM.
CRM March 28, 2014 Leonard Klie	Lithium to Acquire Klout Lithium's acquisition of the social influence scorer positions it to expand its data resources.
CRM April 2012 Esteban Kolsky	The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved.
CRM March 2003 Ginger Conlon	Stand by Me One of the main reasons companies implement CRM is to foster customer loyalty. But as a customer of CRM vendors, how loyal should you be?
CRM August 27, 2013 James Paterson	Social CRM and the Legal Industry The payoff can be high for firms that embrace new technologies.
CRM September 5, 2012 Judith Aquino	Kred Rolls Out Kred for CRM An application lets Salesforce.com customers score social media users on influence and outreach.
CRM December 9, 2015 Mark Smith	CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness.
CRM July 2010 Joshua Weinberger	CRM: Then and Now Over the last 15 years, CRM projects and plans may have changed dramatically, but the overarching goal of improving the customer relationship has remained a straight shot.
CRM January 25, 2013 Benjamin Lederer	Making Use of Social Media Data A social CRM or contact management system can function as your business command center, supplementing contact, company, and industry information with social data, including profiles and comments.
Search Engine Watch August 19, 2010 Jacob Morgan	Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy.
CRM August 23, 2013 Connor Marsden	The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue.
CRM October 2015 Paul Greenberg	Reimagining CRM, Part One CRM has lived through interesting times -- and the changes aren't over
CRM March 16, 2012 Eric Harber	Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level.
CRM March 1, 2004	Just 1 Question Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
CRM April 2006 Barton Goldenberg	Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support.
CRM July 13, 2012 James Wong	Change Is the Name of the Game How current technology trends are affecting CRM.
CRM April 2010 Barton Goldenberg	Your People Are Half the Battle You have a simple choice: Prepare your people or prepare for failure.
CIO February 1, 2002 Danielle Dunne	Beware of the CRM Backlash Jill Dyche contends that CRM projects would work better if companies did a better job defining their specific needs...
CRM September 1, 2006	The Pulse: Is Your Company Using or Planning to Use Open Source CRM? A Reader Poll: We Use an Open Source CRM Solution: 22%... We Are Planning to Implement an Open Source CRM Solution in 2006: 14%... etc.
CRM March 3, 2003 Jason Flynn	Vertical Focus: Manufacturing How do you get penetration in a market that is notoriously slow to accept new technologies and adapt to new things? Very carefully. That is good advice for those trying to sell CRM to manufacturers.
CRM August 2010	The 2010 CRM Elite: An Introduction Successful CRM implementations may seem more common these days than they've been in the past, but that's no reason to be any less vocal in applauding excellence.
CRM September 2010 Lauren McKay	The Hospitality Suite Hotels are finding a home away from home in social media, and boosting the customer experience in the process.
CIO March 25, 2011 Kim S. Nash	Integrating Social Media Is Hard to Do CIOs want to integrate social media updates with enterprise CRM systems, but the tools to do so are still emerging.
CRM August 4, 2015 David Myron	Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy.
CRM February 2, 2003 Lisa Picarille	No Holds Barred CRM vendors are pulling out all the stops to boost sales.
CRM December 2015 David Myron	Social Customer Service Is Here Firms must be smart about the ways they collect and maintain customer data.
CRM March 2012 Jim Dickie	Are the CRM Wars Really Over? Existing CRM users would be well advised to test the waters to see if something that would work better for them exists.
CRM December 5, 2014 Peter Isaacson	Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal.
CRM August 2011 Barton Goldenberg	Overcoming Skepticism to Exploit Social CRM Many executives fear a healthy two-way conversation with customers.
CRM February 2011 Barton Goldenberg	Marketing + Sales + CRM = Big Impact A well-done system implementation would link marketing and sales modules and make them accessible from the same platform.