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CRM
January 2012 |
New Tools Require a New Mindset Which new technologies will have the biggest impact on marketers in 2012?   |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
Search Engine Watch
April 26, 2011
Angie Schottmuller |
Top 14 Things Marketers Need to Know About QR Codes A comprehensive guide to jumpstart a 2D barcode marketing campaign -- code types, tools, best practices, and more. |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
CRM
December 2011
Judith Aquino |
How to Harness the Power of Foursquare Here's what companies need to know before embracing the social media tool. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
Search Engine Watch
March 3, 2011
Jason Cormier |
Separating Trend from Fad with QR Codes in Social Media A common challenge in the world of social media marketing is separating trends from fads. Today, I'm proclaiming "trend" regarding the use of Quick Response (QR) codes for social media. |
CRM
August 2, 2013
Dave King |
Look to Mobility to Broaden Your VoC Capabilities Many consumers use smartphones and tablets more than they do any other medium to interact with brands, requiring companies to create content and communications channels that work effectively through the mobile medium. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Hotspotter Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM. |
InternetNews
September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
CRM
March 2012
Leonard Klie |
Who Benefits from QR Codes? 2D bar codes are a great marketing strategy, at least in theory. |
CRM
February 2011
Koa Beck |
Betting on Bar Codes Creative applications for 2D bar codes. |
CRM
December 2009
Lauren McKay |
Information Overload As consumers deal with an increasing amount of information - and as they embrace more mechanisms to engage with that information - there comes a need to search out what's important, or filter out some of the noise. Through this tidal wave of information, how can businesses manage to connect? |
CRM
February 2011 |
Taking QR Codes to the Park There are nearly limitless uses for QR codes, which can be printed almost anywhere and can even be scanned from a computer monitor. |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
The Motley Fool
October 7, 2011
Tamara Rutter |
Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue. |
CRM
December 14, 2012
Mark Cooper |
The Rise of the Agile Consumer Traditional CRM systems are failing to keep pace with today's customer. |
Search Engine Watch
January 28, 2011
Jeff Beard |
Checking-in on Your Local Listings Across Growing LBS Apps Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. |
CRM
June 2011 |
Gelocation: The Major Players Gowalla, Groupon, Foursquare are some of the players in location based social networking |
Search Engine Watch
October 29, 2010
Michael Boland |
The Future of Visual Search: UPCs, QR Codes, and Augmented Reality Combined with general mobile device evolution and penetration, the pieces are falling into place for an all-out mobile barcode revolution in the coming months. |
CRM
October 1, 2010
Juan Martinez |
Badges? We Don't Need No Stinkin' Badges Location-Based Marketing Summit '10 -- Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
June 2012
Judith Aquino |
Find the Right Social Media Monitoring Tool Knowing how your brand is faring on the Web is essential, but which solution is best for your organization? |
CRM
April 23, 2013
Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data. |
Fast Company
April 2012
Farhad Manjoo |
Looking Forward To A Post-IPO Facebook Future What's next for Facebook? Trying to make enough money to justify that $100 billion valuation. |
InternetNews
August 19, 2010 |
Facebook Places Takes On Location Services The move puts the social networking giant into competition with a slew of startups while potentially paving the way for an array of new features. |
Fast Company
April 2010
Farhad Manjoo |
Tech Edge: Is Geolocation the Next Social Empire? Everyone from Google to HBO thinks 2010 is the year we embrace geolocation and tell friends and marketers our every move. The author locates the problem with that idea. |
CRM
October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
Commercial Investment Real Estate
Nov/Dec 2011
Hickman & Ryan |
On Location As social media platforms such as Facebook and Twitter become more popular around the globe, real estate professionals are exploring ways to leverage the potential power of these tools. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
Fast Company
Austin Carr |
Instagram Testing Facebook Places Integration To Replace Foursquare Popular photo-sharing app Instagram is testing integration with Facebook Places, Facebook's venue database. Facebook, of course, owns Instagram. |
CRM
February 2012
Judith Aquino |
Take Your Facebook Page to the Next Level with F-Commerce It's time to transform those likes into sales. |
CRM
August 2011 |
The 2011 CRM Influential Leaders These influential leaders come from a multitude of backgrounds, but they bring a common show-stopping passion to the CRM industry. |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
HBS Working Knowledge
April 2, 2015
Carmen Nobel |
Digital Initiative Summit: Big Messages, Small Screens, Many Choices How do companies profit from the fact that mobile users are more engaged than ever? Panelists discuss "Monetization in a Mobile World." |
CRM
March 12, 2012 |
ConnectMe QR Expands Mobile Marketing Platform The ConnectMe QR Advanced Editor Mobile Platform can link and keep groups engaged and connected with immediate and relevant information. |
Fast Company
Jul/Aug 2014
Carr & Wilson |
Facebook's Plan To Own Your Phone To make Facebook more relevant than ever, the company has targeted the very core of the app economy to fulfill its vision for the next half-decade. |
InternetNews
March 9, 2011 |
Facebook Movie Rental to Be a Box Office Smash? The first-ever VOD movie service at Facebook could roll with the momentum of several other trends to become a success, according to industry analysts. |
CRM
June 2015
Oren Smilansky |
Zendesk Readies Facebook Messenger for Customer Service When reaching out to customers through social media, companies need to tread a fine line |
U.S. Banker
August 2010
Jennifer Mendelsohn |
How to Get Started in Social Media Most banks have yet to interact with customers using social networks, but interest is growing. The challenge is figuring out the best approach. |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
Wired
June 22, 2009
Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
CRM
April 23, 2015 |
Where2GetIt Expands Brandify's Local-Social Capabilities New location-based marketing platform promises to elevate brands' social engagement. |
