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Fast Company
Neal Ungerleider |
Apple Took Down An Ad Blocker For Apps Over Privacy Concerns Been Choice, which just launched this week and blocks advertising even in native apps like Apple News, was removed from circulation due to concerns that the app was tracking user traffic.   |
InternetNews
April 29, 2009
Michelle Megna |
The Shelf Life of an iPhone App How long an iPhone app has before users hang up on it - and why advertisers and developers should care. |
Fast Company
Neal Ungerleider |
Why Circa's Bringing News From Smartphones To... Your Work Computer? Launching a separate, desktop- and mobile-friendly responsive website means two big changes for Circa. It allows the startup to tap into the groundswell of traffic Facebook, Reddit, and Twitter bring. |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
CRM
January 2015
Leonard Klie |
There's an App for That, But Does Anyone Care? Studies point to a decline in mobile app usage among smartphone owners. |
Fast Company
Neal Ungerleider |
Apple's Latest iOS Update Is Bad News For Advertisers Apple is making big, privacy-friendly changes to the way iPhone and iPad apps work -- and many developers probably won't like them. |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
InternetNews
March 27, 2009
Michelle Megna |
Smartphone App Use Set to Quadruple The growth of app stores, and the devices that run them, signify a hot new platform for advertisers. |
InternetNews
September 11, 2009 |
Twitter Updates Usage Policy, Still Open to Ads Twitter says it's still considering an ad-based revenue model, but looks to its users to steer the evolution of the service. |
Fast Company
May 2009 |
The Superfan Tracy Espeleta, Assistant Producer, EA: Espeleta is a quintessential apps fan, integrating them into every part of her life. |
The Motley Fool
October 3, 2010
Gabriel Perna |
Apps Come Into Their Own Mobile apps are huge, and they're poised to get even bigger. |
CRM
April 29, 2011
Michael Colombo |
Applications Reign in the Kingdom of Content Applications will provide the context for consuming content of all kinds, and those who deliver the most compelling content will better engage their target audiences. They are the ones that will reign in the Age of Apps. |
CIO
May 3, 2012
Grant Gross |
Mobile Experts Disagree on Who Should Protect Privacy A privacy consultant calls on app developers to be more responsible, while a developer points to app marketplace operators |
CRM
November 16, 2012
Mayur Anadkat |
Mobile Application Success Strategies A pretty app is nice, but the key is giving customers a reason to come back. Brands should be creating apps with the intention that they will continually evolve and provide functional use to consumers. |
Fast Company
Jul/Aug 2013
Alison Overholt |
How Smule Chief Product Officer Prerna Gupta Turned iPhones Into Mics, The App Store Into A Stage Smule boasts more than 90 million downloads of its music-creation apps, including Songify and LaDiDa, on which users have created more than 950 million original songs. |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
Fast Company
Pavithra Mohan |
Facebook Messenger Is The Second Most Downloaded App Of All Time A new report by app analytics firm App Annie says Messenger is one of the most downloaded iOS apps of all time. |
CRM
April 2015
Leonard Klie |
Will Apple's Smart Watch Boost Business? The wearable device can track users' movements, prompting interest from marketers. |
The Motley Fool
August 28, 2010
Daniel Bailey |
App Store Crosses 250,000 Apps It's been little more than two years and Apple's app store is receiving some 600 new apps every day. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
CRM
June 2013
Leonard Klie |
Social, Local, Mobile Transcend Business Searches Consumers increasingly search for local businesses on mobile devices. |
Fast Company
Jul/Aug 2014
Carr & Wilson |
Facebook's Plan To Own Your Phone To make Facebook more relevant than ever, the company has targeted the very core of the app economy to fulfill its vision for the next half-decade. |
Fast Company
Nikita Richardson |
BuzzFeed's Silly New Animals App Is Very Smart Business Born from an eponymous feature on the main site, Cute or Not is BuzzFeed's second app in its nearly 10-year history and the beginning of what, according to Johaneson, will be a "year of apps" for the viral content creator. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
InternetNews
November 18, 2009 |
Top 10 Mobile App Trends to Come Gartner takes a look at where the action will be for developers of consumer mobile apps. |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
Fast Company
John Paul Titlow |
Facebook Badly Needs A Hit Social Video App -- Could RIff Be It? Facebook unveiled something called Riff, an app that lets users collaboratively edit video clips together. |
BusinessWeek
May 27, 2010
Ari Levy |
Twitter Cracks Down on Third-Party Ads Websites and mobile-phone apps have consolidated tweets with streams of messages from Facebook, LinkedIn, and other social networks. Twitter is putting an end to that. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
InternetNews
March 20, 2009
Alex Goldman |
ThinkMobile: Twitter Ecosystem Growing Up While some companies are making money with Twitter services, it's not clear how big the opportunity is going forward. |
BusinessWeek
January 14, 2010 |
Collision Course Apple and Google, once close allies, are battling on a growing number of fronts. |
InternetNews
June 24, 2009
Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
Search Engine Watch
April 16, 2010
Michael Boland |
iAds and iPads: New Directions in Mobile Advertising (and Search) With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different? |
InternetNews
March 11, 2011 |
Twitter Aims to Clean Up 'Fractured Landscape' New developer road-map gives thumbs down to third party Twitter clients. |
Fast Company
November 2008
Caroline Waxler |
Abusing Social Media How companies abuse technology's latest tools and embarrass themselves. |
InternetNews
March 31, 2008
Kenneth Corbin |
Advertising's Digital Disconnect Expert panel hashes out the obstacles to ad dollars moving online. |
CRM
January 20, 2012 |
QR Pay Introduces New QR Code Scanner New iPhone app adds social media sharing and security. |
CRM
January 2012
Judith Aquino |
5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises. |
PC Magazine
October 14, 2009
Lance Ulanoff |
Mobile Apps: It's a Numbers Game Apple's AppStore has 85,000 apps. Microsoft's new Windows Mobile Marketplace has around 260. So what? |
InternetNews
January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year. |
InternetNews
October 28, 2008
David Miller |
Tracking Success in Online Ads' Brave New World How do we measure whether ads worked or failed when it comes to video, social media or p2p networks? A lot is riding on the answer. |
Fast Company
Neal Ungerleider |
Twitter Removes 140 Character Limit For Direct Messages Twitter is formally lifting its 140 character limit for direct messages, after informing developers of the update in June. |
Fast Company
Sarah Kessler |
Facebook Beefs Up Its Messenger App Facebook announced details on its much-rumored plans to integrate Messenger with purchases made on other sites, and to allow third-party developers to build apps that work within it. |
Fast Company
May 2009
Farhad Manjoo |
Mobile App Mania Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market. |
InternetNews
October 11, 2010 |
comScore Survey Reveals Most Connected Users International survey details who sends and receives the most text messages, uses social networks the most and more. |
InternetNews
May 15, 2009
Michelle Megna |
Mobile Commerce, Twitter to Save E-Comm Sales? comScore says mobile commerce and social marketing may be the savior of the future for online sales. |
InternetNews
April 1, 2009
Michelle Megna |
RIM's BlackBerry App Store Opens for Business Research in Motion's BlackBerry App World opens for business today, putting the company in position to strike back at Apple. |
Search Engine Watch
September 14, 2009
Ron Jones |
Mobile Search 101, Part 1 With more mobile applications coming into the market, users are finding more uses for these tools. What do you need to know to consider an advertising strategy to tap into these people on the go? |
Information Today
July 14, 2011 |
OPA Releases New Study of Tablet Users This study was commissioned to learn about consumer usage of tablets, content consumption preferences, and implications for advertising on the device. |
