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BusinessWeek
April 22, 2010 |
How Apple Opened Up--and Made a Fortune How Apple Opened Up -- and Made a Fortune.   |
Search Engine Watch
September 17, 2010
Marc Poirier |
Apple iAd -- A Summary for Search Marketers Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing. |
Fast Company
Neal Ungerleider |
Apple's Latest iOS Update Is Bad News For Advertisers Apple is making big, privacy-friendly changes to the way iPhone and iPad apps work -- and many developers probably won't like them. |
The Motley Fool
June 10, 2010
Nathan Alderman |
Google's Bid to Rule Mobile Ads The search giant scoffs at Apple's iAds with its own open framework. |
The Motley Fool
June 8, 2010
Nathan Alderman |
Apple's Not-So-Secret Weapon Overshadowed by iPhone oohs and aahs, iAds could be no less important. |
Search Engine Watch
June 12, 2009
Michael Boland |
The Future of the Mobile Web: To App or Not to App? Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. |
The Motley Fool
December 16, 2011
Tamara Rutter |
Companies Cashing In on Mobile Gaming Up your investing game with winning players like Apple, Google, and Zynga. |
InternetNews
June 24, 2009
Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
Search Engine Watch
January 14, 2011
Michael Boland |
Will Search Drive Mobile Ad Revenues? With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool
December 13, 2011
Evan Niu |
Apple Is No Match for Google When it comes to mobile advertising, Apple can't beat Google. |
InternetNews
March 16, 2009
David Needle |
Will Ads Be Key to Free iPhone Apps? Vdopia thinks its ad network can help keep the cost of iPhone apps low or free even as rumors of a 'Premium App Store' from Apple spread. |
CRM
September 25, 2015 |
adjust Brings Marketing Analytics to Apple TV adjust's mobile ad analytics and attribution platform now supports Apple TV's TVOS. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Fast Company
Steven Melendez |
Report: Snapchat Is Building Its Own Ad Platform Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
The Motley Fool
July 30, 2010
Wade Roush |
OpenAppMkt: The Return of the iPhone Web App? Let the apps flow! |
CRM
February 2012
Leonard Klie |
Location-Based Services Find Their Place in Mobile Apps E-commerce apps are a big piece of the development landscape. |
InternetNews
April 29, 2009
Michelle Megna |
The Shelf Life of an iPhone App How long an iPhone app has before users hang up on it - and why advertisers and developers should care. |
Fast Company
Neal Ungerleider |
Apple Took Down An Ad Blocker For Apps Over Privacy Concerns Been Choice, which just launched this week and blocks advertising even in native apps like Apple News, was removed from circulation due to concerns that the app was tracking user traffic. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
InternetNews
November 6, 2009 |
Facebook, MySpace Talk Tough on App Scams Social networking leaders tighten policies about deceptive ads in third-party apps. |
InternetNews
May 5, 2010 |
iPad App Prices Holding Steady With iPhone It's only been a month since it shipped, but so far, the price difference for iPad apps is less than a dollar over the average iPhone app, a report finds. |
BusinessWeek
April 22, 2010
Peter Burrows |
Apple's Endless Expanding App Universe In 2008, Steve Jobs said, 'Let there be apps.' Now a cosmos full of companies and developers is bound by the laws of Apple -- for better and worse. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
InternetNews
February 10, 2004
Janis Mara |
Advertising Beyond The Browser The desktop comes into its own as an ad medium. |
BusinessWeek
April 29, 2010
Peter Burrows |
Innovator: Omar Hamoui Hamoui created a way for advertisers to place targeted ads on mobile Web sites to reach the growing legion of smartphone users worldwide |
The Motley Fool
November 6, 2010
Eric Bleeker |
Essential Apple News: Is Advertising the Next Major Opportunity? The Mac maker rushes to expand its iAd advertising agency and has other legal issues. |
Search Engine Watch
October 24, 2008
Michael Boland |
The Future of Online Ads: Location, Location, Location Location awareness -- the concept that a device knows exactly where it is -- is changing the way mobile search works. Search applications are being developed to tap into this capability and serve more locally relevant content. |
Fast Company
Neal Ungerleider |
What's That In My Feed? Instagram Will Have More Ads Soon The next time you use Instagram, expect to see more ads. Those ads will be targeted to what's in your feed and will allow you to open websites and download apps within Instagram. |
Fast Company
Neal Ungerleider |
The iPhone's Ad-Blocking Apps Are Stirring Up Trouble For Online Retailers The use of these apps on iPhones, in particular, appears to be compromising the mobile sites of retailers like Walmart and Sears -- and could potentially hinder online sales during the holidays. |
BusinessWeek
September 30, 2010
Michael White |
Apple Takes Share from Google in Mobile Ads In just a few months, Apple's iAd has captured a large chunk of the rapidly growing mobile ad market. |
CRM
October 2014
Maria Minsker |
Addiktive Games Doubles Conversion Rate with Voxel The advertising platform's interactive ads engage mobile gamers. |
CIO
November 8, 2011
Tom Kaneshige |
Can Windows Play Well on the iPad? Are Windows app developers tweaking their software for the iPad? |
Fast Company
May 2009
Farhad Manjoo |
Mobile App Mania Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market. |
CIO
September 14, 2010
Tom Kaneshige |
Smartphone Owners Will Pay for Apps, Hate Mobile Ads PC users expect web content to be free, but to date, smartphone owners display a much different attitude about mobile content, according to a Nielsen study. |
InternetNews
September 9, 2010 |
Apple Relents on App Store Guidelines, Developer Rules Mobile app creators get greater flexibility in the tools they use and more visibility into Apple's approval process. |
InternetNews
March 31, 2010 |
Android Edges Out iPad in Developer Interest Survey finds that mobile application developers are a bit more amped about building apps for Android devices than the iPad, though Apple's forthcoming device still commands a hefty bit of interest. |
The Motley Fool
November 17, 2010
Carl Bagh |
Google Voice App Now on Apple iPhone Apple's acceptance of Google Voice and its recent acceptance of an app by Skyfire that translates Adobe flash code into HTML speaks of Apple's slow but imminent conversion towards an open approach regarding its app store. |
InternetNews
May 13, 2010 |
Google Offers Native C Apps in Chrome A new SDK for building Chrome apps allows developers to use C and C++ instead of Java. |
Entrepreneur
May 2010
Dan O'Shea |
Inspired by the iPad The Omni Group turns its attention to business apps for Apple's new device. |
PC Magazine
November 16, 2010
Wilson & Lendino |
The 50 Best iPad Apps We sift through Apple's App Store to find you the best free and paid apps for Apple's iPad that will entertain, inform, and make you more productive. |
InternetNews
January 25, 2011 |
Tablet Explosion Puts Developers Into Overdrive The onslaught of new tablets running on multiple platforms is giving mobile app developers more choices and opportunities to cash in. |
The Motley Fool
December 10, 2008
Tim Beyers |
Should You Prepare for iSpam? Here come the ads. Google announces a new AdWords system, with which advertisers can instantly push pitches originally meant for PCs onto iPhones and Android-enabled handsets such as the popular G1. |
Search Engine Watch
August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
InternetNews
March 27, 2009
Michelle Megna |
Smartphone App Use Set to Quadruple The growth of app stores, and the devices that run them, signify a hot new platform for advertisers. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
