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CRM
August 2010
Joshua Weinberger |
Rising Stars: The Hotspotter Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM.   |
CRM
October 1, 2010
Lauren McKay |
What Will Become of the Web? The concept of augmented reality, such as location-based social networking service Foursquare, can and has been a reality for marketers. |
InternetNews
August 19, 2010 |
Facebook Places Takes On Location Services The move puts the social networking giant into competition with a slew of startups while potentially paving the way for an array of new features. |
CRM
December 2011
Judith Aquino |
How to Harness the Power of Foursquare Here's what companies need to know before embracing the social media tool. |
Fast Company
April 2010
Farhad Manjoo |
Tech Edge: Is Geolocation the Next Social Empire? Everyone from Google to HBO thinks 2010 is the year we embrace geolocation and tell friends and marketers our every move. The author locates the problem with that idea. |
The Motley Fool
March 2, 2011
Travis Hoium |
Beware of Ads on the Go AT&T is testing location-based text ads. If it's not careful, this could be a huge flop. |
BusinessWeek
May 6, 2010
Diane Brady |
Social Media's New Mantra: Location, Location, Location Fast-growing network Foursquare is luring potential buyers. |
CRM
June 2011 |
Gelocation: The Major Players Gowalla, Groupon, Foursquare are some of the players in location based social networking |
Commercial Investment Real Estate
Nov/Dec 2011
Hickman & Ryan |
On Location As social media platforms such as Facebook and Twitter become more popular around the globe, real estate professionals are exploring ways to leverage the potential power of these tools. |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
CRM
January 2012
Judith Aquino |
5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises. |
Search Engine Watch
January 28, 2011
Jeff Beard |
Checking-in on Your Local Listings Across Growing LBS Apps Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. |
CRM
October 5, 2011 |
Silverpop Acquires Location-Based Marketing Platform PlacePunch The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy. |
CRM
October 2011
Leonard Klie |
Foursquare Searches for Revenue Streams The company plans to start charging merchants for customer data |
CRM
April 23, 2015 |
Where2GetIt Expands Brandify's Local-Social Capabilities New location-based marketing platform promises to elevate brands' social engagement. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
Fast Company
John Paul Titlow |
Foursquare To Swarm Users: Wait, Come Back! Foursquare is hoping that reintroducing game mechanics to Swarm will bring people back and keep them hooked. |
CRM
June 2011
Brittany Farb |
Geolocation: Advertising's Future or 1984 Revisited? The promise of sending tailored ads to customers' mobile devices is appealing, but privacy issues remain |
Search Engine Watch
October 25, 2010
Bas van den Beld |
Alternative Search Engines Marketers Should Pay Attention To You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all search marketers. |
CRM
April 11, 2014
Anurag Kapoor |
Data-Driven Marketing Efforts Open New Doors A changing landscape calls for a shift in marketing strategies for retailers. |
Fast Company
Austin Carr |
Instagram Testing Facebook Places Integration To Replace Foursquare Popular photo-sharing app Instagram is testing integration with Facebook Places, Facebook's venue database. Facebook, of course, owns Instagram. |
CRM
September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites. |
CRM
August 7, 2010
Juan Martinez |
CRM Is Still All About Location Ian Jacobs, customer interaction analyst at Ovum research group, shared his predictions about the ways businesses will soon take better advantage of mobile customer interactions. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
Search Engine Watch
May 28, 2010
Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. |
InsideFlyer
November 2010 |
60 Seconds with Co-founder and CEO of Topguest, Geoff Lewis CEO of Topguest, Geoff Lewis, about the program that allows members to earn loyalty points for checking in with a participating geo check-in app, including Facebook, Twitter, foursquare, Gowalla and Brightkite. |
Search Engine Watch
March 11, 2011
Michael Boland |
Discovering the Right SoLoMo Formula The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
InternetNews
August 21, 2009 |
Wherever You Are, There's Twitter Twitter is rolling out a new API that will enable users to tag tweets with latitude and longitude information, making it the latest to tap into the craze for location-based services. |
PC Magazine
April 22, 2010
Dan Costa |
Facebook: Privacy Enemy Number One? If you're uncomfortable with Facebook's privacy policies now, just wait. Things are about to get much worse. |
InternetNews
August 23, 2010 |
Facebook Touts Places Privacy Controls Responding to early criticism about the privacy settings of its new location-based service Places, Facebook takes pains to point out the various ways that people can control their information. |
CIO
August 28, 2013
Lauren Brousell |
5 Things You Need to Know About Geofencing This location-based mobile service lets marketers send messages to smartphone users when they enter a defined geographic area, such as a shopping mall. |
CIO
October 27, 2010
John Brandon |
How Retailers Are Using Location-Based Services Such as Foursquare By integrating Foursquare and other location-based services with enterprise applications, companies can make loyalty programs more effective. |
BusinessWeek
January 20, 2011 |
Game Mechanics 101 How websites use tactics honed in video games to increase page views and sales. |
U.S. Banker
May 2010
Bonnie McGeer |
Cost of Publicity for This Bank: $5 Utilizing social media websites and offering rewards for frequent customers, a bank in Brookfield, Wis., shows that low-budget marketing can yield high returns. |
Fast Company
John Paul Titlow |
Can Twitter Help Power Foursquare's Future? Twitter joins the likes of Pinterest, Waze, and Flickr on the list of services pulling rich location data from Foursquare's API. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
CRM
December 15, 2015 |
Roximity Launches Verified Places Verified Places allows retailers investing in a beacon networks to provide a comprehensive mobile experience for shoppers in all stores, including those that have yet to deploy beacons. |
The Motley Fool
August 21, 2010
Greer & Hill |
Facebook Could Be Bigger Than You Think Motley Fool Money Radio Show host Chris Hill discusses Facebook with author David Kirkpatrick. |
The Motley Fool
June 24, 2011
Tim Beyers |
Go Public Now, Yelp Research predicts that total U.S. spending on mobile ads will rise from $790 million last year to more than $4 billion by 2015. |
CRM
January 2010
Jessica Tsai |
Here, There, and Everywhere Knowing where consumers are can reveal a lot about who they are. |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
CRM
August 2012
Judith Aquino |
Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
Fast Company
John Paul Titlow |
Why A Yahoo-Foursquare Deal Would Make Total Sense (If It's True) Is Yahoo about to acquire Foursquare? It's hard to say. Some anonymous sources tell TechCrunch yes, while other anonymous sources at Re/code want us all to chill. |
InternetNews
September 15, 2009 |
Nokia's Latest Buy: Mobile Geotargeted Ad Firm Nokia acquires location-based wireless ad firm in ongoing expansion beyond its core business. |
CIO
November 28, 2011
Stephanie Overby |
AmEx Helps Customers Cash In On Foursquare Credit card issuer American Express looks to turn location-based social network Foursquare into a new revenue stream with cash incentives for customers. |
