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CRM
June 2011 |
Gelocation: The Major Players Gowalla, Groupon, Foursquare are some of the players in location based social networking   |
CRM
December 2011
Judith Aquino |
How to Harness the Power of Foursquare Here's what companies need to know before embracing the social media tool. |
Fast Company
John Paul Titlow |
Foursquare To Swarm Users: Wait, Come Back! Foursquare is hoping that reintroducing game mechanics to Swarm will bring people back and keep them hooked. |
Search Engine Watch
May 6, 2011
Michael Boland |
Checking Into the Future with Foursquare's Dennis Crowley The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic. |
Search Engine Watch
March 11, 2011
Michael Boland |
Discovering the Right SoLoMo Formula The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner. |
BusinessWeek
May 6, 2010
Diane Brady |
Social Media's New Mantra: Location, Location, Location Fast-growing network Foursquare is luring potential buyers. |
Fast Company
Chris Gayomali |
Foursquare Ditches The Check-In, Introduces Swarm, A New Location-Sharing App Today, Foursquare announced it is splitting itself in two, conjuring up vague recollections of Netflix and Qwikster. |
Fast Company
John Paul Titlow |
Can Twitter Help Power Foursquare's Future? Twitter joins the likes of Pinterest, Waze, and Flickr on the list of services pulling rich location data from Foursquare's API. |
Fast Company
April 2010
Farhad Manjoo |
Tech Edge: Is Geolocation the Next Social Empire? Everyone from Google to HBO thinks 2010 is the year we embrace geolocation and tell friends and marketers our every move. The author locates the problem with that idea. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Hotspotter Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM. |
Fast Company
Austin Carr |
Instagram Testing Facebook Places Integration To Replace Foursquare Popular photo-sharing app Instagram is testing integration with Facebook Places, Facebook's venue database. Facebook, of course, owns Instagram. |
The Motley Fool
November 28, 2011
Tim Beyers |
Groupon Is Going Down -- Here's Why There's a good reason this company lost $19 billion in market value in five months. |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
Fast Company
Chris Gayomali |
FYI: The New Foursquare App Will Track Your Location Even When Closed Foursquare revealed a splashy overhaul yesterday that transformed the location service into an app that serves up smart suggestions for your next meal. |
The Motley Fool
June 24, 2011
Tim Beyers |
Go Public Now, Yelp Research predicts that total U.S. spending on mobile ads will rise from $790 million last year to more than $4 billion by 2015. |
InternetNews
August 19, 2010 |
Facebook Places Takes On Location Services The move puts the social networking giant into competition with a slew of startups while potentially paving the way for an array of new features. |
CRM
October 1, 2010
Juan Martinez |
Badges? We Don't Need No Stinkin' Badges Location-Based Marketing Summit '10 -- Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges. |
CIO
November 28, 2011
Stephanie Overby |
AmEx Helps Customers Cash In On Foursquare Credit card issuer American Express looks to turn location-based social network Foursquare into a new revenue stream with cash incentives for customers. |
The Motley Fool
May 30, 2011
Tim Beyers |
Oddly, Social Media Could Cripple Groupon Google and Facebook represent the biggest threats to Groupon. |
BusinessWeek
March 17, 2011
Stone & MacMillan |
Are Four Words Worth $25 Billion for Groupon? Inside Andrew Mason's plan to remake Groupon, fend off copycats, and change your spending habits forever. |
Search Engine Watch
August 6, 2010
Michael Boland |
Mobile Local Search and the New Click Fraud Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system using what could become the offline version of click fraud: "check-in fraud." |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
Fast Company
John Paul Titlow |
Why A Yahoo-Foursquare Deal Would Make Total Sense (If It's True) Is Yahoo about to acquire Foursquare? It's hard to say. Some anonymous sources tell TechCrunch yes, while other anonymous sources at Re/code want us all to chill. |
Commercial Investment Real Estate
Nov/Dec 2011
Hickman & Ryan |
On Location As social media platforms such as Facebook and Twitter become more popular around the globe, real estate professionals are exploring ways to leverage the potential power of these tools. |
Fast Company
September 2013
Austin Carr |
Will Foursquare CEO Dennis Crowley Finally Get It Right? The struggles of the past year in particular have turned into not just a referendum on Foursquare's potential but on Crowley's tenure as CEO. |
Search Engine Watch
April 8, 2011
Michael Boland |
Q&A with Foursquare's Evan Cohen on Social, Local & Mobile Foursquare's evolution, directions, monetization, and the collision of mobile and daily deals: a conversation with Foursquare GM Evan Cohen. |
Search Engine Watch
January 28, 2011
Jeff Beard |
Checking-in on Your Local Listings Across Growing LBS Apps Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. |
The Motley Fool
November 10, 2011
Ilan Moscovitz |
Roundtable: Should You Buy In to Groupon's Hot IPO? Is the latest Internet IPO an opportunity? |
Search Engine Watch
June 11, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest (Part 2) Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
CRM
June 2011
Brittany Farb |
Geolocation: Advertising's Future or 1984 Revisited? The promise of sending tailored ads to customers' mobile devices is appealing, but privacy issues remain |
CRM
July 2011
Paul Hyman |
Digital Deals du Jour All the Rage in e-Commerce Groupon and others put group buying discounts on the menu. |
HBS Working Knowledge
January 10, 2011
Carmen Nobel |
Is Groupon Good for Retailers? For retailers offering deals through the wildly popular online start-up Groupon, does the one-day publicity compensate for the deep hit to profit margins? |
The Motley Fool
November 7, 2011
Rick Aristotle Munarriz |
Groupon Is Cheaper Than You Think Groupon's wild IPO on Friday has birthed more than a few critics. |
The Motley Fool
December 2, 2010
Owen Thomas |
What Google Knows About Groupon As much as Groupon may know about what works when placing ads with Google, Google always knows more. |
Entrepreneur
March 2010
Gwen Moran |
My Smartphone Sent Me How savvy businesses are finding customers on Foursquare, Twitter and Meetup. |
Search Engine Watch
March 19, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search. |
CRM
January 2012
Judith Aquino |
5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises. |
CIO
May 3, 2012
Grant Gross |
Mobile Experts Disagree on Who Should Protect Privacy A privacy consultant calls on app developers to be more responsible, while a developer points to app marketplace operators |
The Motley Fool
September 13, 2011
Rick Aristotle Munarriz |
Whole Foods Goes Half Paycheck The organic grocer goes the social-couponing route. |
The Motley Fool
July 18, 2006
Alex Dumortier |
Discover Learns to Network After its agreement with First Data, Discover will be accepted at small- and medium-sized merchants. This latest initiative looks like a step in the right direction. Investors, take note. |
The Motley Fool
December 7, 2010
Gregory T. Huang |
Google, Amazon Play Catch-Up in Group Buying The big tech companies were caught by surprise when group buying took off -- and now they have to do something about it. |
The Motley Fool
December 2, 2010
Owain Bennallack |
Google Goes for Groupon But why would the search giant pay over $5 billion for a start-up? |
BusinessWeek
January 20, 2011 |
Game Mechanics 101 How websites use tactics honed in video games to increase page views and sales. |
Entrepreneur
September 2007
James Park |
Fee Relief? With every swipe, credit card companies are demanding more from merchants. |
CRM
October 1, 2010
Lauren McKay |
What Will Become of the Web? The concept of augmented reality, such as location-based social networking service Foursquare, can and has been a reality for marketers. |
The Motley Fool
August 10, 2011
Rick Aristotle Munarriz |
3 Reasons to Steer Clear of Groupon Just weeks away from Groupon's long-awaited IPO, the top deal site updates its financials. It's not all good news. |
CIO
October 27, 2010
John Brandon |
How Retailers Are Using Location-Based Services Such as Foursquare By integrating Foursquare and other location-based services with enterprise applications, companies can make loyalty programs more effective. |
The Motley Fool
March 2, 2011
Travis Hoium |
Beware of Ads on the Go AT&T is testing location-based text ads. If it's not careful, this could be a huge flop. |
The Motley Fool
May 24, 2007
Dan Caplinger |
Getting Rich on Credit Paying with plastic has simplified our lives -- but it's also made credit card companies very wealthy, and you're paying the price. |
