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Search Engine Watch
May 6, 2011
Michael Boland |
Checking Into the Future with Foursquare's Dennis Crowley The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic.   |
Search Engine Watch
March 11, 2011
Michael Boland |
Discovering the Right SoLoMo Formula The mobile discovery trend is taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the social, local, mobile (SoLoMo) banner. |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
Fast Company
Chris Gayomali |
Foursquare Ditches The Check-In, Introduces Swarm, A New Location-Sharing App Today, Foursquare announced it is splitting itself in two, conjuring up vague recollections of Netflix and Qwikster. |
Fast Company
John Paul Titlow |
Foursquare To Swarm Users: Wait, Come Back! Foursquare is hoping that reintroducing game mechanics to Swarm will bring people back and keep them hooked. |
Search Engine Watch
June 11, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest (Part 2) Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. |
Fast Company
John Paul Titlow |
Can Twitter Help Power Foursquare's Future? Twitter joins the likes of Pinterest, Waze, and Flickr on the list of services pulling rich location data from Foursquare's API. |
CRM
October 2011
Leonard Klie |
Foursquare Searches for Revenue Streams The company plans to start charging merchants for customer data |
BusinessWeek
May 6, 2010
Diane Brady |
Social Media's New Mantra: Location, Location, Location Fast-growing network Foursquare is luring potential buyers. |
Search Engine Watch
September 4, 2009
Michael Boland |
Location-Based Services: Discovering Old and New Paths Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective? |
CIO
November 28, 2011
Stephanie Overby |
AmEx Helps Customers Cash In On Foursquare Credit card issuer American Express looks to turn location-based social network Foursquare into a new revenue stream with cash incentives for customers. |
Entrepreneur
March 2010
Gwen Moran |
My Smartphone Sent Me How savvy businesses are finding customers on Foursquare, Twitter and Meetup. |
Fast Company
September 2013
Austin Carr |
Will Foursquare CEO Dennis Crowley Finally Get It Right? The struggles of the past year in particular have turned into not just a referendum on Foursquare's potential but on Crowley's tenure as CEO. |
Fast Company
John Paul Titlow |
Why A Yahoo-Foursquare Deal Would Make Total Sense (If It's True) Is Yahoo about to acquire Foursquare? It's hard to say. Some anonymous sources tell TechCrunch yes, while other anonymous sources at Re/code want us all to chill. |
CRM
December 2011
Judith Aquino |
How to Harness the Power of Foursquare Here's what companies need to know before embracing the social media tool. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Hotspotter Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM. |
CRM
July 2011
Paul Hyman |
Digital Deals du Jour All the Rage in e-Commerce Groupon and others put group buying discounts on the menu. |
BusinessWeek
March 17, 2011
Stone & MacMillan |
Are Four Words Worth $25 Billion for Groupon? Inside Andrew Mason's plan to remake Groupon, fend off copycats, and change your spending habits forever. |
Fast Company
Rebecca Greenfield |
From Fuck Cancer's Founder, A New App For People Who Ask "How Can I Help?" StandWith is a care management app that comes out of Yael Cohen's experiences. Caregivers use it to assign tasks or send updates to anyone who might want to help out, connecting through Facebook, email, or Google+. |
Search Engine Watch
March 19, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search. |
Fast Company
Austin Carr |
Instagram Testing Facebook Places Integration To Replace Foursquare Popular photo-sharing app Instagram is testing integration with Facebook Places, Facebook's venue database. Facebook, of course, owns Instagram. |
