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Search Engine Watch
May 6, 2011
Michael Boland |
Checking Into the Future with Foursquare's Dennis Crowley The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic.   |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
Search Engine Watch
April 8, 2011
Michael Boland |
Q&A with Foursquare's Evan Cohen on Social, Local & Mobile Foursquare's evolution, directions, monetization, and the collision of mobile and daily deals: a conversation with Foursquare GM Evan Cohen. |
Search Engine Watch
September 3, 2010
Michael Boland |
Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? |
Fast Company
Chris Gayomali |
Foursquare Ditches The Check-In, Introduces Swarm, A New Location-Sharing App Today, Foursquare announced it is splitting itself in two, conjuring up vague recollections of Netflix and Qwikster. |
Fast Company
John Paul Titlow |
Foursquare To Swarm Users: Wait, Come Back! Foursquare is hoping that reintroducing game mechanics to Swarm will bring people back and keep them hooked. |
Fast Company
John Paul Titlow |
Can Twitter Help Power Foursquare's Future? Twitter joins the likes of Pinterest, Waze, and Flickr on the list of services pulling rich location data from Foursquare's API. |
CRM
October 2011
Leonard Klie |
Foursquare Searches for Revenue Streams The company plans to start charging merchants for customer data |
Search Engine Watch
March 19, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest Local "check-ins" (a form of opt-in) are a new form of social communication worth paying attention to, but more importantly, a new form of currency in mobile local search. |
CRM
December 2011
Judith Aquino |
How to Harness the Power of Foursquare Here's what companies need to know before embracing the social media tool. |
Search Engine Watch
August 6, 2010
Michael Boland |
Mobile Local Search and the New Click Fraud Check-ins may be the new currency of mobile local search, but sites like Foursquare will need tools to prevent users from gaming the system using what could become the offline version of click fraud: "check-in fraud." |
Fast Company
Austin Carr |
Instagram Testing Facebook Places Integration To Replace Foursquare Popular photo-sharing app Instagram is testing integration with Facebook Places, Facebook's venue database. Facebook, of course, owns Instagram. |
CRM
June 2011 |
Gelocation: The Major Players Gowalla, Groupon, Foursquare are some of the players in location based social networking |
Fast Company
April 2010
Farhad Manjoo |
Tech Edge: Is Geolocation the Next Social Empire? Everyone from Google to HBO thinks 2010 is the year we embrace geolocation and tell friends and marketers our every move. The author locates the problem with that idea. |
Search Engine Watch
June 11, 2010
Michael Boland |
Mobile & Location: Checking in on the Latest (Part 2) Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. |
Fast Company
John Paul Titlow |
Why A Yahoo-Foursquare Deal Would Make Total Sense (If It's True) Is Yahoo about to acquire Foursquare? It's hard to say. Some anonymous sources tell TechCrunch yes, while other anonymous sources at Re/code want us all to chill. |
BusinessWeek
May 6, 2010
Diane Brady |
Social Media's New Mantra: Location, Location, Location Fast-growing network Foursquare is luring potential buyers. |
CRM
August 2010
Joshua Weinberger |
Rising Stars: The Hotspotter Already drawing the attention of global brands, Foursquare is at the forefront of location-based (and social gaming) CRM. |
The Motley Fool
June 24, 2011
Tim Beyers |
Go Public Now, Yelp Research predicts that total U.S. spending on mobile ads will rise from $790 million last year to more than $4 billion by 2015. |
Fast Company
Chris Gayomali |
FYI: The New Foursquare App Will Track Your Location Even When Closed Foursquare revealed a splashy overhaul yesterday that transformed the location service into an app that serves up smart suggestions for your next meal. |
The Motley Fool
May 30, 2011
Tim Beyers |
Oddly, Social Media Could Cripple Groupon Google and Facebook represent the biggest threats to Groupon. |
BusinessWeek
August 26, 2010
Stone & Sheridan |
The Retailer's Clever Little Helper Location services like Foursquare and Facebook's Places let real-world stores offer deals and other enticements to nearby shoppers. |
InsideFlyer
November 2010 |
60 Seconds with Co-founder and CEO of Topguest, Geoff Lewis CEO of Topguest, Geoff Lewis, about the program that allows members to earn loyalty points for checking in with a participating geo check-in app, including Facebook, Twitter, foursquare, Gowalla and Brightkite. |
Search Engine Watch
January 26, 2011
Kristine Schachinger |
Facebook Sponsored Stories: Turning Your Life into Ads When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you. |
Search Engine Watch
September 4, 2009
Michael Boland |
Location-Based Services: Discovering Old and New Paths Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent. But does the mobile device possess capabilities that can make it even more effective? |
Fast Company
September 2013
Austin Carr |
Will Foursquare CEO Dennis Crowley Finally Get It Right? The struggles of the past year in particular have turned into not just a referendum on Foursquare's potential but on Crowley's tenure as CEO. |
InternetNews
August 19, 2010 |
Facebook Places Takes On Location Services The move puts the social networking giant into competition with a slew of startups while potentially paving the way for an array of new features. |
Entrepreneur
March 2010
Gwen Moran |
My Smartphone Sent Me How savvy businesses are finding customers on Foursquare, Twitter and Meetup. |
CRM
January 2012
Judith Aquino |
5 Hot Marketing Trends Customer strategists must step up their engagement efforts as mobile's mercury rises. |
Search Engine Watch
October 28, 2010
Jon Schepke |
What Local-Mobile-Social Convergence Means to Your Business Marketers need to optimize, distribute, and track content across all platforms. Here are some strategies and tools for success as local, mobile, and social continue to converge. |
Search Engine Watch
January 28, 2011
Jeff Beard |
Checking-in on Your Local Listings Across Growing LBS Apps Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps. |
CRM
October 1, 2010
Juan Martinez |
Badges? We Don't Need No Stinkin' Badges Location-Based Marketing Summit '10 -- Day One: The opening keynote identifies the real value in location-based services, and urges marketers to rethink their reliance on Foursquare badges. |
Commercial Investment Real Estate
Nov/Dec 2011
Hickman & Ryan |
On Location As social media platforms such as Facebook and Twitter become more popular around the globe, real estate professionals are exploring ways to leverage the potential power of these tools. |
CRM
January 2015
Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities. |
CIO
October 27, 2010
John Brandon |
How Retailers Are Using Location-Based Services Such as Foursquare By integrating Foursquare and other location-based services with enterprise applications, companies can make loyalty programs more effective. |
The Motley Fool
January 22, 2010
Tim Beyers |
BlackBerry's Biggest Problem If you're Research In Motion, you want developers of up-and-coming social apps like Foursquare to create code for your platform right away. You don't want to be in line behind Apple's iPhone and Google's Android. |
CIO
November 28, 2011
Stephanie Overby |
AmEx Helps Customers Cash In On Foursquare Credit card issuer American Express looks to turn location-based social network Foursquare into a new revenue stream with cash incentives for customers. |
U.S. Banker
May 2010
Bonnie McGeer |
Cost of Publicity for This Bank: $5 Utilizing social media websites and offering rewards for frequent customers, a bank in Brookfield, Wis., shows that low-budget marketing can yield high returns. |
Fast Company
Neal Ungerleider |
Google Wallet Pivots -- And Turns Into Venmo Google Wallet, the company's NFC payment option that competes with Apple Pay and more conventional rivals like Paypal, is getting a facelift. |
The Motley Fool
August 21, 2010
Greer & Hill |
Facebook Could Be Bigger Than You Think Motley Fool Money Radio Show host Chris Hill discusses Facebook with author David Kirkpatrick. |
PC Magazine
April 22, 2010
Dan Costa |
Facebook: Privacy Enemy Number One? If you're uncomfortable with Facebook's privacy policies now, just wait. Things are about to get much worse. |
Entrepreneur
July 2010
Tracy Stapp |
Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search. |
Fast Company
Pavithra Mohan |
Travel App Spot Wants To Curate Your Next Vacation Luke Groesbeck thinks he has finally cracked the code with Spot, an app that wants to be your go-to for finding the "best places in the world." |
CRM
March 2013
Judith Aquino |
Privacy Options Matter to Customers Companies need to offer alternatives or face the consequences. |
CRM
July 1, 2011
Leonard Klie |
AMEX Releases Social Media Tool for SMBs YourBuzz helps businesses listen to and connect with customers across social channels. |
