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The Motley Fool
November 3, 2011
Sean Williams |
AOL Crooned, but Did Anyone Listen? An earnings beat hides yet another abysmal quarter.   |
InternetNews
February 2, 2004
Janis Mara |
Microsoft Kicks Off Server System Campaign The ads feature hands-on employees who tell how the product helped them succeed. |
The Motley Fool
September 29, 2011
Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
The Motley Fool
April 9, 2007
Alyce Lomax |
AOL Googles for Ad Dollars The Internet service continues to aim for increased ad revenue opportunities. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
BusinessWeek
July 31, 2006
Timothy J. Mullaney |
AOL: For Once, A Smart Shopper Time Warner is expected to announce a plan to tie AOL's fate even more tightly to advertising, phasing out $2 billion a year in already-shriveling subscription revenue. Such a radical move would be unthinkable without Ad.com, which provides almost 20% of AOL's ad revenue. |
CRM
November 26, 2012
Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
The Motley Fool
June 15, 2010
Rex Moore |
Internet, iPhones Add to Ad Growth After some tough declines, the ad industry is looking up again. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
The Motley Fool
November 6, 2006
Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
Fast Company
Erin Schulte |
The Thumb-Stopping Moment: Tips From Facebook For Advertising On Facebook So what advice does Facebook have for companies wanting to improve their mobile or Facebook advertising? |
CRM
August 23, 2011
Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
InternetNews
July 31, 2006
Erin Joyce |
A Few 'To Dos' For AOL AOL can thrive again on its own - but only away from its jittery parents. |
InternetNews
March 13, 2008
Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
BusinessWeek
July 25, 2005
Jon Fine |
The "Mystical Hold" of TV Broadcast TV keeps losing audience, but the hold on its share of the ad pie still bests other big-media competitors. And there's at least one good reason why -- scarcity. |
The Motley Fool
February 19, 2008
David Lee Smith |
Quick Take: A Peck of Peddling Publishers Four newspaper publishers band together to boost their online ad sales. |
InternetNews
November 5, 2008
Kenneth Corbin |
Chilly Economy Saps AOL's Ad Revenue AOL is struggling with softening advertising market, and looks to lure the kind of lucre Google and Yahoo are seeing. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
The Motley Fool
December 13, 2011
Evan Niu |
Apple Is No Match for Google When it comes to mobile advertising, Apple can't beat Google. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
February 15, 2008
Kenneth Corbin |
AOL, Citysearch Ally Over Ads With AOL's business under increasing scrutiny, the online media pioneer has signed a deal with Citysearch to strengthen its local ad sales. |
InternetNews
October 7, 2005
Colin C. Haley |
AOL Recasts Privacy Policy The ISP is about to complete its first policy revision since 1998. Under its new rules, AOL will no longer rent or sell mailing lists to retailers. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
InternetNews
February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
The Motley Fool
January 6, 2012
Dawn Kawamoto |
AOL Investors, You Have a Dog in the Android Fight Apple's small victory in its Android smartphone fight will potentially limit the number of Android-based smartphones allowed in the U.S. |
InternetNews
April 11, 2006
Nicholas Carlson |
Finding Revenue in The Classifieds Counter-intuitive thinking says new media might be what's needed to save the old. |
Fast Company
April 2008
Kate Rockwood |
AOL's Greatest Hope Following the 2004 purchase of Advertising.com, AOL has gone on an acquisition bender, snapping up specialized ad servers with the intention of building the world's largest third-party network, dubbed Platform A. Here's how it all fits together. |
Fast Company
Pavithra Mohan |
AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads" Allowing an independent board to review and choose acceptable ads should make the playing field fairer for advertisers. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
The Motley Fool
April 12, 2005
Stephen D. Simpson |
Thumbing Through Gannett First-quarter results were weak, but this is one of the best-run and cheapest newspaper companies around. Investors, take a look. |
Entrepreneur
March 2005
Jerry Fisher |
First Impressions An intriguing introduction keeps potential customers from skipping your ad. Here are some examples of "great starts" from copywriting guru John Caples' "Tested Advertising Methods." |
CIO
September 28, 2014
Stephanie Overby |
Progressive Insurance Uses Data Analytics to Fine-Tune Ad Strategy Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy. |
The Motley Fool
July 29, 2011
Neha Chamaria |
Publishers Continue to Get Crushed Advertising slump hits Gannett's second quarter profits. |
Registered Rep.
June 1, 2005
Kristen French |
Gimme Back My Ad! Morgan Stanley has directed key media outlets to contact its ad agency if they write "objectionable" stories about the company, and if they can't get through in time, to yank its ads for at least 48 hours. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews
January 14, 2004
Pamela Parker |
AOL Reshuffles (Again) to Position for Ad Recovery The online service forms an ad sales division charged with capitalizing on growth opportunities. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
InternetNews
November 16, 2004
Tim Gray |
AOL Streams IM Video The ISP's latest IM venture delivers news and entertainment content. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
CRM
October 16, 2015 |
Constant Contact and AdRoll Join Facebook Marketing Partners Program The two companies are first for the small business segment to be added to the Facebook program. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
The Motley Fool
April 22, 2004
Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
Entrepreneur
November 2003
Kim T. Gordon |
Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget. |
