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U.S. Banker
July 2007
Karen Krebsbach |
AD Beat: Community Bank's 'Bank Happy' Sets Cheerful, Playful Tone One small-town bank decided not to look to its big-city neighbors for inspiration. Instead, it decided to highlight what makes community banking worth choosing.   |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
InternetNews
February 2, 2004
Janis Mara |
Microsoft Kicks Off Server System Campaign The ads feature hands-on employees who tell how the product helped them succeed. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
U.S. Banker
December 2008
Anthony Malakian |
FirstBank Highlights Its Sec***ty It's not often a bank with $8 billion in deposits focuses an ad campaign on its online and mobile security features, but with its young clientele that's exactly what FirstBank is doing. |
U.S. Banker
June 2008 |
Tepid Applause Echoes For WaMu's `Whoo Hoo!' Washington Mutual's new ad campaign suggests the bank is so outstanding people want to cheer -- or shout: "Whoo hoo!" |
Search Engine Watch
March 23, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
U.S. Banker
February 2011
Bonnie McGeer |
Aiming Higher The paper airplane U.S. Bank uses in its branding campaign symbolizes how it can help businesses take off. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
U.S. Banker
November 2009
Anthony Malakian |
The Color of Small Business A vibrant ad campaign helps a small Maine bank capture more commercial customers and wins it an award, to boot. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
U.S. Banker
October 2010
Matthew de Paula |
All About the Advice Citigroup's Women & Co. is selling a better future for women through a blend of financial literacy and social outreach. |
U.S. Banker
May 2007
Karen Krebsbach |
AD Beat: BofA's 'Opportunity' Ads Offer Window Into Future What if your customers could see their future? What if their bank could help them get there? That aspirational message is central to Bank of AMerica's new branding campaign. |
Search Engine Watch
June 15, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. |
U.S. Banker
May 2008 |
HSBC Trots the Globe To Pursue Mass Affluent In its latest airport display ads, HSBC takes a lot of latitude, both figuratively and literally. |
Entrepreneur
November 2004
Kim T. Gordon |
Sock It to 'Em Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow. |
InternetNews
September 19, 2008
David Needle |
The Many, The Proud, The PCs Buh-bye Jerry. Microsoft shifts gears with its own 'I'm a PC' campaign. |
Search Engine Watch
July 8, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
Salon.com
February 4, 2002
Joseph Lamport |
Wake up and smell the subterfuge What does it mean when Citigroup's ad campaign tells us to stop worrying about money? A trick! |
U.S. Banker
March 2008
Karen Krebsbach |
`Chasing What Matters' Doesn't Matter Much JPMorgan Chase's new branding campaign doesn't provide any of the humor, pizzazz or warmth of its rivals' campaigns. |
U.S. Banker
July 2008
Anthony Malakian |
Cap One Pins Hope On NYC Those who work and live in New York City and take public transportation have no doubt seen Capital One Bank's new advertising blitz; it's hard to miss. |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
Search Engine Watch
December 17, 2010
Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
Entrepreneur
January 2006
Catherine Seda |
Tangled Web When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Entrepreneur
December 2004
Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
U.S. Banker
December 2009
Anthony Malakian |
Credit Unions Stay on the Attack Aggressive marketing by credit unions has helped fuel deposit growth, though community bankers say big banks remain the greater competitive threat. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
U.S. Banker
June 2007
Karen Krebsbach |
AD Beat: Amex Taps Clients' Quest To Be With the In-Crowd The new campaign is, well, a lot like previous ones: High-profile people as card members. The come-on includes travel benefits and rewards for that "special" feeling. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
BusinessWeek
February 11, 2010
Douglas MacMillan |
Google's New Billion-Dollar Baby Display advertising, most of it on YouTube, is surging, helping to offset a slowdown in the growth of search. |
U.S. Banker
April 2007
Karen Krebsbach |
Commercebank Turns on 'Dreams Come True' Switch The bank's bilingual dream-like ad campaign is designed to inspire Latins' desire for a better life for themselves and their children. But does it awaken consumer loyalty? |
Registered Rep.
October 11, 2011
Jerry Gleeson |
Schwab, CFP Board Advertising Campaigns Reach National Audience At least two national ad campaigns have been launched this year promoting segments of the financial advisory business. |
Search Engine Watch
December 21, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
HBS Working Knowledge
January 28, 2015
Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
AFP eWire
October 16, 2006 |
Advertising Council Unveils New Giving Campaign The campaign, which is titled "Generous Nation" and includes the call-to-action "Don't Almost Give. Give," will feature television and Internet advertising and a website to help link interested individuals with opportunities to help. |
Search Engine Watch
July 28, 2010
Kevin Gibbons |
7 Golden Rules for Paid Search Copy Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks. |
PC World
September 6, 2002
Liane Cassavoy |
Apple Makes a Pitch to Switch Apple is trying to lure Windows users with its latest ad campaign -- but is it convincing users to move to a Mac? |
Search Engine Watch
October 15, 2009
Justilien Gaspard |
Targeting People Who Control the Links High-quality links from the right sites can increase rankings and referral traffic. Here's how to find them. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
U.S. Banker
October 2007
Karen Krebsbach |
AD Beat: 'Redefining Capital' Aids CIT in Repositioning Itself How does a financial services firm design a campaign that will myriad of goals? Make it clever. Aim it narrowly. And keep it high-brow. |
Search Engine Watch
September 30, 2010
Melissa Mackey |
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
