| Similar Articles |
|---|
 |
U.S. Banker
April 2010
Bonnie McGeer |
NewAlliance's New Look From a splashy Super Bowl debut to an interactive Web site redesign, a Connecticut bank makes its largest marketing push ever.   |
U.S. Banker
May 2007
Karen Krebsbach |
AD Beat: BofA's 'Opportunity' Ads Offer Window Into Future What if your customers could see their future? What if their bank could help them get there? That aspirational message is central to Bank of AMerica's new branding campaign. |
U.S. Banker
March 2010
Bonnie McGeer |
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
U.S. Banker
July 2007
Karen Krebsbach |
AD Beat: Community Bank's 'Bank Happy' Sets Cheerful, Playful Tone One small-town bank decided not to look to its big-city neighbors for inspiration. Instead, it decided to highlight what makes community banking worth choosing. |
Entrepreneur
November 2003
Kim T. Gordon |
Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Entrepreneur
November 2004
Kim T. Gordon |
Sock It to 'Em Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
AskMen.com
January 8, 2003 |
Top 10: TV Ad Campaigns Of 2002 The following ten TV commercials of 2002 stood head and shoulders above their peers and captured enough public attention to make the cut. |
BusinessWeek
February 11, 2010
Douglas MacMillan |
Google's New Billion-Dollar Baby Display advertising, most of it on YouTube, is surging, helping to offset a slowdown in the growth of search. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
April 19, 2006
Amy Edelstein |
Branding through Search: Strategies & Tactics Savvy search marketers are increasingly leveraging search for branding purposes -- not as an afterthought, but deliberately blending both old and new strategies & tactics. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
U.S. Banker
April 2007
Karen Krebsbach |
Commercebank Turns on 'Dreams Come True' Switch The bank's bilingual dream-like ad campaign is designed to inspire Latins' desire for a better life for themselves and their children. But does it awaken consumer loyalty? |
Search Engine Watch
August 29, 2008
Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
BusinessWeek
May 15, 2006
Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
