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Entrepreneur December 2007 Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Search Engine Watch January 4, 2011 Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Financial Planning February 1, 2006 Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
BusinessWeek June 11, 2009 Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
U.S. Banker May 2011 Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
Search Engine Watch July 8, 2010 Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. |
PC Magazine November 14, 2007 John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews December 29, 2003 Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
Inc. September 1, 2009 Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
Fast Company November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
U.S. Banker March 2010 Bonnie McGeer |
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. |
InternetNews September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
The Motley Fool January 6, 2005 Tom Taulli |
CIT Goes Back to School CIT Group now wants to go consumer -- starting with school loans. The lender recently purchased Education Lending Group for $318 million in cash. |
Search Engine Watch January 28, 2011 Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Entrepreneur October 2004 Jerry Fisher |
Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. |
Search Engine Watch December 21, 2010 Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
The Motley Fool April 22, 2004 Selena Maranjian |
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. |
Search Engine Watch September 10, 2010 Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Search Engine Watch September 30, 2010 Melissa Mackey |
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. |