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Entrepreneur
December 2007
Kim T. Gordon
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. mark for My Articles similar articles
Search Engine Watch
January 4, 2011
Ryan Woolley
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. mark for My Articles similar articles
Financial Planning
February 1, 2006
Marie Swift
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. mark for My Articles similar articles
BusinessWeek
June 11, 2009
Robert D. Hof
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? mark for My Articles similar articles
U.S. Banker
May 2011
Matthew de Paula
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. mark for My Articles similar articles
Search Engine Watch
July 8, 2010
Melissa Mackey
Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign. mark for My Articles similar articles
PC Magazine
November 14, 2007
John C. Dvorak
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. mark for My Articles similar articles
InternetNews
August 28, 2009
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. mark for My Articles similar articles
InternetNews
December 29, 2003
Janis Mara
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. mark for My Articles similar articles
Inc.
September 1, 2009
Leigh Buchanan
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s mark for My Articles similar articles
Fast Company
November 22, 2011
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. mark for My Articles similar articles
U.S. Banker
March 2010
Bonnie McGeer
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. mark for My Articles similar articles
InternetNews
September 11, 2009
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. mark for My Articles similar articles
InternetNews
March 13, 2008
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page mark for My Articles similar articles
The Motley Fool
January 6, 2005
Tom Taulli
CIT Goes Back to School CIT Group now wants to go consumer -- starting with school loans. The lender recently purchased Education Lending Group for $318 million in cash. mark for My Articles similar articles
Search Engine Watch
January 28, 2011
Ryan Woolley
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. mark for My Articles similar articles
Entrepreneur
October 2004
Jerry Fisher
Funny Business No ifs, ands or buts: playful visuals, paired with copy promoting your selling points, add up to a standout advertisement. mark for My Articles similar articles
Search Engine Watch
December 21, 2010
Alex Cohen
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. mark for My Articles similar articles
The Motley Fool
April 22, 2004
Selena Maranjian
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. mark for My Articles similar articles
Search Engine Watch
September 10, 2010
Dan Yomtobian
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. mark for My Articles similar articles
Search Engine Watch
September 30, 2010
Melissa Mackey
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. mark for My Articles similar articles