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U.S. Banker
February 2007
Karen Krebsbach |
AD Beat: Does 'Rewarding!' Mean 'Effective!' or 'Annoying?' Citi's ad campaign featuring Victor and Roman may be short-lived but it had fans and foes. And it's unusual for a bank to take on material that's so risky. Was it worth it?   |
Bank Technology News
January 2011
John Adams |
Customer Service Makes Him Smile Two years ago, Business Week called Frank Eliason "the most famous customer service manager in the U.S., possibly the world." Eliason recently joined Citi, and in this short interview discusses the bank's 2.0 social media strategy. |
U.S. Banker
February 2008
Karen Krebsbach |
AD Beat: Citi's New Ads: Tapping The `Too Cute' Factor Citi Cards collected a bunch of feel-good stories, added the appropriate artwork or video components, and sent them off to become another chapter in its Advertising Legend. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
U.S. Banker
June 2007
Karen Krebsbach |
AD Beat: Amex Taps Clients' Quest To Be With the In-Crowd The new campaign is, well, a lot like previous ones: High-profile people as card members. The come-on includes travel benefits and rewards for that "special" feeling. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
InternetNews
February 2, 2004
Janis Mara |
Microsoft Kicks Off Server System Campaign The ads feature hands-on employees who tell how the product helped them succeed. |
U.S. Banker
July 2007
Karen Krebsbach |
AD Beat: Community Bank's 'Bank Happy' Sets Cheerful, Playful Tone One small-town bank decided not to look to its big-city neighbors for inspiration. Instead, it decided to highlight what makes community banking worth choosing. |
Entrepreneur
April 2007
Kim T. Gordon |
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. |
U.S. Banker
March 2010
Bonnie McGeer |
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. |
Search Engine Watch
November 24, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1 Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
InternetNews
March 12, 2008
David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
U.S. Banker
July 2008
Karen Krebsbach |
Discover's Loyalty Play: Online Paydown Planning Officials at Discover Financial Services had a bright idea with a new advertising campaign designed to help customers with one of their thorniest problems: high credit-card debt and an often no-clue attitude about how to pay off the balance and interest. |
Entrepreneur
November 2003
Kim T. Gordon |
Total Recall Find out what the latest research can teach you about creating ads your prospects won't forget. |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
BusinessWeek
August 7, 2006
Jon Fine |
Front Page News? Not Quite As long as advertisers aren't coddled in stories, who cares where their ads appear? |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
The Motley Fool
August 28, 2007
Rick Aristotle Munarriz |
Google + CNN = Good for You CNN strikes an online advertising deal with Google. |
Registered Rep.
June 1, 2005
Kristen French |
Gimme Back My Ad! Morgan Stanley has directed key media outlets to contact its ad agency if they write "objectionable" stories about the company, and if they can't get through in time, to yank its ads for at least 48 hours. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
AFP eWire
October 16, 2006 |
Advertising Council Unveils New Giving Campaign The campaign, which is titled "Generous Nation" and includes the call-to-action "Don't Almost Give. Give," will feature television and Internet advertising and a website to help link interested individuals with opportunities to help. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
InternetNews
June 5, 2009
Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
U.S. Banker
December 2008
Anthony Malakian |
FirstBank Highlights Its Sec***ty It's not often a bank with $8 billion in deposits focuses an ad campaign on its online and mobile security features, but with its young clientele that's exactly what FirstBank is doing. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Search Engine Watch
December 21, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
Search Engine Watch
March 23, 2009
Ron Jones |
Setting up PPC Campaigns 101, Part 2 Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
CRM
October 2014
Maria Minsker |
Interactive Video Breathes New Life into Online Advertising Traditional linear content is out; personalized dynamic content is in. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Entrepreneur
November 2005
Kim T. Gordon |
Take a Stand Make magazines part of your marketing mix with these five money-saving ideas for advertising in print. |
InternetNews
March 18, 2009
Michelle Megna |
Google Begins Behavioral Ads on Hosted News Google is extending its contextual ads to its hosted news pages and signed on eight European news agencies as participants in its efforts to bolster revenues earned from Google News. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Salon.com
February 4, 2002
Joseph Lamport |
Wake up and smell the subterfuge What does it mean when Citigroup's ad campaign tells us to stop worrying about money? A trick! |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
The Motley Fool
July 22, 2010
Rex Moore |
How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
