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U.S. Banker
March 2010
Bonnie McGeer
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. mark for My Articles similar articles
U.S. Banker
May 2011
Matthew de Paula
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. mark for My Articles similar articles
Search Engine Watch
January 4, 2011
Ryan Woolley
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. mark for My Articles similar articles
Search Engine Watch
March 30, 2010
Jeremy Hull
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. mark for My Articles similar articles
BusinessWeek
June 11, 2009
Robert D. Hof
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? mark for My Articles similar articles
Fast Company
November 22, 2011
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. mark for My Articles similar articles
InternetNews
March 13, 2008
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page mark for My Articles similar articles
Search Engine Watch
September 10, 2010
Dan Yomtobian
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. mark for My Articles similar articles
AFP eWire
August 12, 2015
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." mark for My Articles similar articles