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InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.   |
U.S. Banker
February 2002
David Lo |
Escape the Knife Bank marketers are spending as much -- or more -- than ever on retail ads despite an economy that's in the dumps... |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
U.S. Banker
November 2001
Mark Bruno |
First State Bank of Michigan Taps Horizon USA First State Bank signed a deal with Horizon USA, a Houston-based advertising and marketing firm, which designed 10 online banking kiosks, located in 10 of the bank's branch lobbies... |
Registered Rep.
March 22, 2011
Charles Paikert |
Traditional Media Key To Wealth Management Marketing Social media may be all the rage, but traditional media plays a more important role in wealth managers' marketing plans for high net worth clients. |
InternetNews
November 6, 2006
Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
BusinessWeek
May 15, 2006
Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
Entrepreneur
February 2004
Kim T. Gordon |
Take It Outside! Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors. |
U.S. Banker
March 2008
Karen Krebsbach |
`Chasing What Matters' Doesn't Matter Much JPMorgan Chase's new branding campaign doesn't provide any of the humor, pizzazz or warmth of its rivals' campaigns. |
The Motley Fool
December 7, 2006
Anders Bylund |
Dueling Fools: Google Bull A leaked document shows that the company has a plan, there are plenty of measurable targets, and management does know how to convert innovation into cash. Investors, take note. |
The Motley Fool
July 20, 2004
Seth Jayson |
Less Is More at Clear Channel Clear Channel, the communications giant that brings you radio ads and billboards galore, announced that it would require its radio stations to run less advertising. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool
January 9, 2008
Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
InternetNews
September 12, 2007
Nicholas Carlson |
Online Advertising Outdoes Other Mediums TNS Media reports declining advertising expenditures in television, newspapers and radio, but magazines are still hanging in there. |
U.S. Banker
March 2010
Bonnie McGeer |
Stepping Up Once-fusty First Independent freshens its image with a bold branding campaign. |
Bank Technology News
November 2010
Sean Sposito |
Self-Service (R)Evolution "Branches are the number one or number two predictor of deposit growth. Branch convenience is the number one or number two reason that customers chose a bank," says Jed Taylor, vp of uGenius. |
Search Engine Watch
October 14, 2008
Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
The Motley Fool
December 11, 2006
David Lee Smith |
Traditional Media's Murky Ad Forecast While newspaper newsprint advertising revenues will generally be flat to down this year, online advertising for newspapers will grow -- depending upon the specific paper or group -- at rates well into the double digits. Investors, take note. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
CRM
May 2012
Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
Inc.
September 1, 2009
Leigh Buchanan |
Mad Men on Branding The popular TV show's branding expert talks about changes in advertising since the 1960s |
U.S. Banker
January 2003
John Engen |
The Caffeine In Commerce Commerce Bancorp CEO Vernon Hill is laughing his head off these days. why not? His bank is an investor's dream and a rival's nightmare. Welcome to the big apple. |
Bank Technology News
August 2010
Rebecca Sausner |
Citi's Japanese Revolution Citi's "smart banking" strategy in Japan. |
Fast Company
May 2002
Chuck Salter |
Customer Service: Commerce Bank Commerce Bank is one of America's best-performing financial institutions, with a stock that grew more than 2,000% in 10 years. It is also America's most convenient bank, with a fanatical commitment to "wowing" its customers... |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
| Knowledge@Wharton |
The New New ATMs: Want Fries With Your Cash? To help increase the revenues generated by their ATMs, some banks are moving to offer services beyond mere cash withdrawals. |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
Fast Company
July 2006
Tonya Garcia |
Underground Movement Will subway ads make a difference in China? |
Fast Company
July 2001
John Ellis |
Digital Matters First Adland fell in love with the Internet, and then the Internet crashed. Now both marketing and advertising have discovered the next big thing: ideas! |
Bank Technology News
September 2010 |
PNC and TD Expand their Networks The only bank permitted to officially use the words "Green Branch" by the U.S. Patent and Trademark Office, PNC has opened new banking centers in Pennsylvania, New Jersey and Virginia, bringing its total national network of LEED-certified branches to 84. |
The Motley Fool
January 18, 2007
David Lee Smith |
Traditional Media's Continuing Slide The best way to invest in the media space is through companies whose fate doesn't depend largely on advertising, such as cable operators. The more traditional media companies clearly need more time for strategic redirections. |
Bank Systems & Technology
May 1, 2006
Phil Britt |
Don't Shutter the Branch Yet Despite all the attention given to online banking and self-service, for now, branches remain a strong component of banks' channel strategies, evidence suggests. |
Fast Company
April 2002
Christine Canabou |
Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
Bank Systems & Technology
November 1, 2006
Phil Britt |
Study: Channel Preference Is Age-Dependent Though financial services customers as a whole prefer branch banking, there are clear differences in customers' channel preferences based on age, according to a recent American Bankers Association (Washington, D.C.) survey of 1,000 consumers. |
Bank Systems & Technology
December 20, 2007
Nancy Feig |
Chase Begins Converting Its ATM Fleet to No-Envelope Machines As part of an initiative to upgrade or replace 5,000 envelope-based, deposit-taking ATMs with image-based machines, Chase is rolling out 900 no-envelope ATMs. |
U.S. Banker
April 2011
Rockwell Clancy |
Lessons to Grow On Even as many of the challenges of the financial crisis have subsided, new challenges for retail bankers have emerged, such as lower deposit growth, increased attrition, and intensified shopping by consumers. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
The Motley Fool
August 8, 2007
Mary Dalrymple |
Cut the Cost of Cash Some banks charge $4.25 to withdraw cash from ATM's. That is way too much to pay for your own money. Starting immediately, here are five things you can do to avoid those ATM fees. |
Financial Planning
February 1, 2006
Marie Swift |
When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
Inc.
August 2005
David H. Freedman |
The Future of Advertising is Here It's becoming increasingly possible to target "smart ads" specifically to people who want them. And best of all, you can do this for a fraction of the price of mass-market. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Bank Technology News
September 2001
Amy Newell |
ATMs: The New Role Models Banks should ready their ATM fleets to explore new frontiers in service... |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
U.S. Banker
December 2001
John Hackett |
Branches -- Hot New Delivery Channel With banks in a struggle for customers, branches have become in-the-field artillery. After years of fiddling with newfangled delivery channels, bankers across the nation are rediscovering that branches can be their most powerful weapons... |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
U.S. Banker
May 2011
Matthew de Paula |
New Adventures in Branch Banking More banks are thinking about not just how to redesign their branches, but how to redesign their entire branch experience. |
