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PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising.   |
Fast Company
Rebecca Greenfield |
Lucas Talks To Fast Company: Reviled Venmo Subway Ads Explained Lucas's favorite money exchange app, Venmo, is what he and his blank expression are attempting to advertise. But the campaign has drawn extreme reactions from subway riders, many of whom despise the Lucas ads. |
The Motley Fool
May 18, 2007
Rick Aristotle Munarriz |
Focus Media's Clear Outlook Old-school advertising in China continues to work for Focus Media. Investors, take note. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
Fast Company
P. Claire Dodson |
How Well Do You Know The News? Take Our Quiz! The news this week told stories about subway ads, parental leave, and Belgian tweeters. |
HBS Working Knowledge
May 1, 2008
John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
The Motley Fool
February 4, 2008
Bryan White |
Best International Stock: Focus Media A quick summary of Focus Media, which has its eyes on huge Chinese advertising dollars. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Global Services
May 15, 2007
Madhura Birdi |
Offshoring to Beijing A look on Beijing as an IT offshoring destination. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
CFO
October 1, 2007
Wu Chen |
View from China: What Price Glory? The Beijing Summer Olympics will undoubtedly be a success -- but at what cost? |
IEEE Spectrum
June 2007 |
Slideshow: Building a Megacity Photos: The Empire State Building... The Brooklyn Bridge... New York City subway system... etc. |
BusinessWeek
May 15, 2006
Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
InternetNews
August 23, 2007
Stuart J. Johnston |
Microsoft to Beta Test Content Ads Microsoft next week will begin beta testing a new advertising offering for its online properties - keyword ads on content pages. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
BusinessWeek
April 25, 2005
Balfour & Kiley |
China Unchains Ad Agencies Soon to be the world's No. 3 ad market, China is easing restrictions on foreign agencies. And one challenge for global agencies will be tailoring ads to the regional sensibilities of China's 1.3 billion citizens. |
Search Engine Watch
December 7, 2010
Adam Goldberg |
How to Successfully Use Advertising to Get into the Consumer's Consideration Set Being the first source of information can provide a huge advantage for search marketers. |
Salon.com
May 8, 2001
Daryl Lindsey |
The "Joe Camel" ads of AIDS? The FDA says ads for drugs to suppress HIV are making false promises, and could be contributing to an epidemic of unsafe sex... |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
U.S. Banker
July 2008
Anthony Malakian |
Cap One Pins Hope On NYC Those who work and live in New York City and take public transportation have no doubt seen Capital One Bank's new advertising blitz; it's hard to miss. |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
The Motley Fool
September 22, 2010
Anders Bylund |
Google Wants to Go Offline, Too "Online only" is not what Google wants to be in the long run. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
PC World
March 2002
Brad Grimes |
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Entrepreneur
January 2006
Nichole L. Torres |
Staying Power Why is Subway still on top? Because of its passionate and involved franchisees, says Subway founder Fred DeLuca. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
The Motley Fool
June 2, 2008
Graham & Lomax |
China's Epic Olympic Opportunity Will China's glory fade after the Olympics? Not a chance. |
Entrepreneur
January 2003
Nichole L. Torres |
Do the Math Subway is the No. 1 franchise in Entrepreneur's Franchise 500, for the 11th time. That translates to more than 17,000 locations in 75 countries. Are you impressed yet? We are. |
Search Engine Watch
January 12, 2011
Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
Entrepreneur
November 2007
Scott Bernard Nelson |
Is China a Stock Goldmine? Olympics fever hits China - should your investments follow? |
The Motley Fool
March 17, 2010
Mac Greer |
Fool Radio: Michael Lewis on "The Blind Side" The author discusses his book. |
Chemistry World
June 13, 2008
Hepeng Jia |
Olympic chemical restrictions worries industry The Chinese government's drive to restrict the movement and manufacture of chemicals ahead of the Beijing Olympics could hit the country's chemical industry, analysts have warned. |
InternetNews
December 28, 2007
Mike Elgan |
Here Comes The 2008 Beijing Olympic Disaster A half-million visitors will upload everything they see to YouTube, LiveLeak and Flickr. What happens when the "Great Firewall of China" is breached? |
