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Search Engine Watch
November 29, 2010
Greg Habermann |
Google's Holiday Gift: Product Listing Ads Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of.   |
Search Engine Watch
May 13, 2010
Melissa Mackey |
Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product. |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Search Engine Watch
December 21, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions. |
CRM
May 2013
Judith Aquino |
Wasserstrom Revs Up Paid Search With AdLucent, a restaurant supplier sees gains with Google's Product Listing Ads. |
Search Engine Watch
January 18, 2011
Alex Cohen |
The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year. |
Search Engine Watch
April 14, 2010
Alex Cohen |
Google Wants Your Profit Margin, Should You Give It To Them? Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two. |
Search Engine Watch
February 8, 2011
Jason Tabeling |
Measuring Free Clicks in AdWords Advertisers: Take advantage of free click ads to extend your share of voice on the page, improve the consumer experience, and determine the value to your overall search program. |
Search Engine Watch
June 22, 2009
Ron Jones |
Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance. |
InternetNews
May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Search Engine Watch
July 23, 2010
John Lee |
Claim Your SERP Real Estate With Google's Product Extension Ads A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
Search Engine Watch
December 17, 2010
Melissa Mackey |
Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
Search Engine Watch
May 10, 2011
Alex Cohen |
Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. |
Search Engine Watch
May 21, 2010
Alex Cohen |
Why Google Wants to Eliminate Bidding In Exchange for Your Profits How Google is removing CPC and bidding from paid search and the implications of these changes. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
Search Engine Watch
May 5, 2008
David Szetela |
Want to Double Conversions in One Month? Split Those Ad Groups Content Advertising strategy put to the test: Would your boss be happy if your campaign conversion rates doubled in 30 days? |
New Architect
May 2002
Michael Hurwicz |
when small is better How Google's AdWords system is changing online advertising... |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
Search Engine Watch
November 24, 2010
Alex Cohen |
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 1 Following this schedule will put you well on your way to the most profitable holiday season (and post-season) yet. First up: implementing sitelinks, adding product extensions, and setting up remarketing. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
InternetNews
June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
Search Engine Watch
October 20, 2008
David Szetela |
Measuring a Text Ad's Effectiveness Improving ad text leads to better CTR and quality score, which can help drive your CPC down, and/or let you buy more clicks per dollar. So it has a direct impact on your campaign's ability to increase the number of profitable sales. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
Search Engine Watch
March 18, 2010
Melissa Mackey |
Boost PPC Performance With Google Conversion Optimizer Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance. |
Search Engine Watch
August 29, 2008
Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
Search Engine Watch
October 13, 2010
Joseph Kerschbaum |
Using Conversion Funnels to Improve Your Conversion Rate, Part 1 How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Search Engine Watch
March 23, 2011
Melissa Mackey |
A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
CRM
February 12, 2014
Maria Minsker |
SocialWire Dynamic Product Ads Solution Boosts Order Values, Click-Through Rates The platform promises results through synergy between organic search and Facebook ads. |
Search Engine Watch
September 21, 2010
Adam Goldberg |
5 Overlooked Actionable Benefits of Attribution Learn how to leverage the data that's available, and how to capitalize on it. |
InternetNews
February 5, 2004
Zachary Rodgers |
Volume Up, Click-Throughs Down in Q4 Serving Report DoubleClick finds direct response rates down in Q4, but conversions remain strong on high volume. |
Search Engine Watch
September 15, 2010
Joseph Kerschbaum |
5 Things to Try to With Google AdWords Campaign Experiments (ACE) We review the different types of experiments that can be launched using ACE, and where the feature needs improvement. |
Search Engine Watch
October 15, 2010
John Lee |
It's True: Optimizing PPC Campaigns for Quality Score is Still Important Some simple tips for optimizing your campaigns to improve quality score. |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
Search Engine Watch
May 28, 2010
Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Search Engine Watch
October 27, 2010
Alex Cohen |
3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions. |
Search Engine Watch
February 18, 2011
Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 2 A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Search Engine Watch
March 10, 2011
Paul Burani |
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy. |
