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InternetNews
March 31, 2009
Michelle Megna |
Disney/ABC Strikes Broadcast Deal With YouTube YouTube and Disney Media Networks today announced an agreement to show mini-episodes from ESPN and the Disney/ABC Television Group on ad-supported channels at the Google-owned video portal.   |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
The Motley Fool
April 13, 2007
Anders Bylund |
CBS Opens New Distribution Channels It looks like CBS is serious about online content distribution. The company trumpeted the news about a boatload of new online video agreements that instantly made CBS' shows the most widely distributed out of all the television networks. |
Fast Company
February 2011
Danielle Sacks |
How YouTube's Global Platform Is Redefining the Entertainment Business YouTube CEO Salar Kamangar and his team have transformed Google's Folly into a mind-blowing -- and lucrative -- global platform that is redefining the entertainment business. |
The Motley Fool
December 11, 2006
Rick Aristotle Munarriz |
Good Luck Killing YouTube The major networks don't stand a chance in fighting Google's video site. We've already seen what happens when big companies try to get small without checking their egos at the door. |
Fast Company
November 2013
Nicole LaPorte |
They Are Huge On YouTube. How Do They Grow Off-Site, Too? Stephanie Horbaczewski runs YouTube's largest fashion and beauty network and is building a separate site to grow the StyleHaul brand. Freddie Wong, after becoming a YouTube celeb, started RocketJump.com to create and host the web series Video Game High School. |
Fast Company
Neal Ungerleider |
Facebook To Start Sharing Ad Revenue With Video Partners The move is similar to YouTube's profit-sharing mechanism, and is aimed at the same brands that work with YouTube. |
The Motley Fool
February 20, 2007
Rick Aristotle Munarriz |
Viacom Goes From Jousting to Joost After its tiff with YouTube, Viacom finds a new online-video buddy. |
Fast Company
February 2011
Rachel Arndt |
YouTube's New Ad Strategy YouTube has the competition reeling with ambitious initiatives to expand programming and ad formats. |
InternetNews
February 13, 2007
Nicholas Carlson |
Viacom to Lay Off 250 at MTV Networks Viacom's MTV Networks will lay off 250 employees this week as the entertainment property reallocates resources toward interactive properties and new networks. |
Fast Company
September 2008
Carlye Adler |
Who Will Be the Godfather of Comedy Video on the Web? Well-funded, big-studio-backed comedy-video Web sites have taken more hits than they've made. |
Fast Company
November 2009
Dan Macsai |
Hulu's Competitors: The Wild World of Web TV Media giants and start-ups - not to mention pirates - are chasing an online-video audience of 158 million. Here's how key players connect to, and compete with, Hulu. |
The Motley Fool
July 19, 2007
Rick Aristotle Munarriz |
Show Me the Money, YouTube Revenue-sharing has been a slow roller on Google's video-sharing site. However, investors, it's about to get more interesting. |
The Motley Fool
October 9, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube CBS and YouTube team up for content distribution. Google may soon discover that its biggest competitor in its bid for YouTube may be YouTube itself. |
The Motley Fool
August 1, 2006
Rick Aristotle Munarriz |
Video Killed the AOL Star Time Warner's AOL launches yet another video portal. How do you top YouTube? How do you stop a runaway train? If the answer doesn't start with a model that is simpler, freer, and more transparent, cut your losses and head back to the sandbox. |
Search Engine Watch
April 26, 2011
Manny Rivas |
How to Find Active YouTube Community Members Ways to locate active YouTube members who are a part of your target audience using YouTube comment search. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
Fast Company
January 9, 2012
Christina Chaey |
YouTube Turns Searches For 'LOL' Into Cable-Like Multivideo Channels YouTube's Shiva Rajaraman on creating multivideo "channels." |
The Motley Fool
August 24, 2010
Balasubramanyam Seshan |
Hulu IPO Is Mixed Bag for Advertisers Is Hulu a real threat to YouTube? |
Entrepreneur
February 2009
David Carnoy |
Take Your Video Viral Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
InternetNews
October 9, 2006
Andy Patrizio |
Google Acquires YouTube For $1.65 Billion YouTube will keep its own identity in stock swap with Google. |
Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Search Engine Watch
December 13, 2007
John Tawadros |
Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. |
Search Engine Watch
December 15, 2010
Jonathan Allen |
Ad Networks, Content Networks, and the Economy of Syndicated Video Grab Networks' proposition to brand advertisers using video: why focus solely on video portals when video is being embedded and watched all over the web? |
Search Engine Watch
August 16, 2010
Eli Goodman |
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
The Motley Fool
May 31, 2011
Tim Beyers |
Hollywood's Dumbest Move Yet Embrace streaming before it's too late, Tinseltown. |
InternetNews
March 16, 2007
Nicholas Carlson |
March Madness Strikes YouTube Two years divorced from Viacom, CBS suits up on YouTube's side of the court. The basketball court that is. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
Search Engine Watch
May 9, 2011
Greg Jarboe |
How to Make Money on YouTube Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making $1,000 every month. Here are some video marketing tips and secrets for YouTube success. |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
CRM
December 2009
Jessica Tsai |
Video Is More Than Viral Can you truly connect with customers through video? |
InternetNews
October 9, 2009
David Needle |
YouTube Hits a Billion Views, What's Next? The milestone speaks to the booming popularity of the video site even as Google struggles with revenue models. |
Information Today
August 10, 2009
Theresa Cramer |
Local News Outlets Keep Wary Eye on YouTube's News Near You The self-proclaimed "biggest news platform in the world" is partnering with local news outlets on its News Near You section in the hopes of producing some ad revenue. |
The Motley Fool
May 31, 2007
Tim Beyers |
An Apple for Gootube Adding YouTube videos to Apple TV is innovative and could easily disrupt every firm involved with the delivery of content over the airwaves. How might this deal help investors? |
BusinessWeek
September 23, 2010
Felix Gillette |
On YouTube, Seven-Figure Views, Six-Figure Paychecks Thanks to ad revenue-sharing deals and corporate-sponsored videos, top YouTubers can earn well north of $100,000. |
The Motley Fool
February 2, 2007
Rick Aristotle Munarriz |
Viacom Wants Its MTV Back The cable giant wants its videos off Google's YouTube site. You've got a big stick here, Viacom. Make sure you don't club the same people you will need later on. |
The Motley Fool
December 1, 2006
Tom Taulli |
YouTube Is for Old Fogies, Too More than just a hobby for teens, online video appears to be going mainstream. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
YouTube Shares the Wealth Google's popular site pledges to split revenues with video makers. Google and YouTube appear adamant about giving each other breathing space in this relationship, but it's clear that Google is advising YouTube's growth. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
Fast Company
Neal Ungerleider |
YouTube: Users Are More Likely To View Ads On Mobile A new survey released today by YouTube and consulting firm Ipsos MediaCT says mobile users are 1.4 times more likely to share ads. |
The Motley Fool
March 22, 2007
Rick Aristotle Munarriz |
You're Going Down, GooTube Content heavies strike distribution deals outside of YouTube's reach. |
The Motley Fool
February 5, 2007
Rick Aristotle Munarriz |
Viacom's "Victory" Is Google's Gain Today, YouTube's taking down Viacom-owned clips. Tomorrow, it may take down Viacom. |
The Motley Fool
November 22, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube Groove CBS finding success on a platform like YouTube, which is often praised as an anti-corporate democratization site, isn't really a surprise. |
InternetNews
April 30, 2009
Michelle Megna |
Hulu, Disney Strike Deal on ABC TV Shows, Movies On the heels of last month's YouTube deal, Disney's latest online venture is an equity stake in rival Hulu. |
InternetNews
September 3, 2009 |
YouTube Moving Toward Paid Content Google appears close to inking partnerships with several major Hollywood studios to offer streaming movie rentals on YouTube in what would be the first foray toward paid content on the world's largest video site. |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
The Motley Fool
November 7, 2006
Rick Aristotle Munarriz |
Can YouTube Me Now? Verizon Wireless is in advanced talks with YouTube to have the popular video-sharing site offer streaming video content for Verizon Wireless customers. YouTube would be a great catch for Verizon. |
