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Search Engine Watch
April 11, 2011
Greg Jarboe |
How to Become a YouTube Partner Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements.   |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
Fast Company
November 2013
Nicole LaPorte |
They Are Huge On YouTube. How Do They Grow Off-Site, Too? Stephanie Horbaczewski runs YouTube's largest fashion and beauty network and is building a separate site to grow the StyleHaul brand. Freddie Wong, after becoming a YouTube celeb, started RocketJump.com to create and host the web series Video Game High School. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
Information Today
October 9, 2008 |
YouTube Adds Retail Links YouTube just announced its first steps into the world of ecommerce. The click-to-buy links are available on the watch page under the video along with the other community features |
The Motley Fool
July 17, 2007
Mac Greer |
Fool Video: Was YouTube a Good Deal for Google? Did Google pay too much (or too little) for YouTube? Has the deal been a good one for Google shareholders? |
Search Engine Watch
April 19, 2010
Greg Habermann |
Online Video Analytics: Getting Started with YouTube Insight A basic overview of what information is provided by YouTube's video analytics tool and how to retrieve it. Part two of a five-part series. |
InternetNews
May 30, 2007
Andy Patrizio |
Apple Partners With YouTube Apple struck a deal with Google's YouTube video streaming service to provide originally-created content on Apple TV. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
InternetNews
September 20, 2006
Ed Sutherland |
Cingular to Sponsor YouTube Battle Cingular Wireless is tuning into the hot community video site YouTube by sponsoring its "battle of the bands" competition. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
InternetNews
September 18, 2006
Nicholas Carlson |
YouTube as Distribution Model? Warner Music Group announced a partnership with the consumer media site YouTube.com |
Fast Company
David Lumb |
YouTube Viewers Really Want To Learn How To Kiss From drawing lessons to home repair tutorials, "how to" searches on YouTube are increasing 70% year over year, according to a Google report. |
InternetNews
March 12, 2008
Kenneth Corbin |
YouTube APIs Coming to a Site Near You Google announced today that it is offering new application program interfaces, or APIs, that will enable developers to access the YouTube database and embed video content on their sites. |
Search Engine Watch
September 11, 2008
Ron Jones |
YouTube-ery: Online Videos as Learning and Marketing Tools YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? |
Search Engine Watch
August 16, 2010
Eli Goodman |
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. |
The Motley Fool
November 22, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube Groove CBS finding success on a platform like YouTube, which is often praised as an anti-corporate democratization site, isn't really a surprise. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
Fast Company
David Lumb |
FTC Complaint Says YouTube Kids App Is Broadcasting -- And Must Abide By Advertising Rules Is an online video app like YouTube Kids considered broadcasting, and thus subject to extra scrutiny? |
Search Engine Watch
January 3, 2011
Greg Jarboe |
YouTube Keyword Tool and Video Optimization Techniques Three key steps for optimizing your YouTube videos: keywords, titles, and tags. |
InternetNews
March 31, 2010 |
YouTube Gets a New, Less Cluttered Look YouTube overhaul is designed to give playing videos more prominence with easier access to features like the automatic creation of mix tapes based on user preferences and viewing history. |
Fast Company
Pavithra Mohan |
Report: YouTube Will Soon Have A Paywall As Re/code previously reported, YouTube is funding new content from some of its top talent -- think the likes of Bethany Mota and Michelle Phan -- and Re/code notes that those are the videos that will likely be placed behind a paywall. |
The Motley Fool
December 1, 2006
Tom Taulli |
YouTube Is for Old Fogies, Too More than just a hobby for teens, online video appears to be going mainstream. |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
InternetNews
March 12, 2008 |
YouTube Developers Allow Users to Build Their Own YouTube is giving away tools that let Web developers tap the underlying database functions of the popular video-sharing site, in effect allowing users to build their own YouTubes. |
Search Engine Watch
March 14, 2011
Greg Jarboe |
How to Improve Odds of Success in Video Marketing: Follow the Money How do you improve the odds that you'll be successful in video marketing? As Deep Throat advised Bob Woodward in the movie "All the President's Men": "Follow the money." |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
YouTube Shares the Wealth Google's popular site pledges to split revenues with video makers. Google and YouTube appear adamant about giving each other breathing space in this relationship, but it's clear that Google is advising YouTube's growth. |
The Motley Fool
October 25, 2006
Rick Aristotle Munarriz |
The Problem With Google The "do no evil" company is apparently the "see no evil" company, too. But Google is going to get this right. It has no choice. It will find a way to improve YouTube without killing the vibe. |
InternetNews
October 9, 2006
Andy Patrizio |
Google Acquires YouTube For $1.65 Billion YouTube will keep its own identity in stock swap with Google. |
InternetNews
December 9, 2010 |
Now Showing: Longer YouTube Videos You Tube has lifted the 15-minute limit on uploads. The longer videos are a mixed blessing for IT. |
Search Engine Watch
June 14, 2010
Greg Habermann |
TubeMogul: Tracking Your Videos Across Multiple Sites The days of only uploading videos to YouTube are now in the past. Here's how to use TubeMogul's online video analytics to quickly and easily measure the success of your campaigns. |
Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
The Motley Fool
November 7, 2006
Rick Aristotle Munarriz |
Can YouTube Me Now? Verizon Wireless is in advanced talks with YouTube to have the popular video-sharing site offer streaming video content for Verizon Wireless customers. YouTube would be a great catch for Verizon. |
InternetNews
January 25, 2007
Nicholas Carlson |
Google Video Hops on YouTube's Tail Google is looking for some of YouTube's secret sauce to spice up its low position in the video arena. |
The Motley Fool
June 19, 2007
Rick Aristotle Munarriz |
It's a Small World, YouTube Google's video-sharing site launches country-specific YouTube sites. |
Search Engine Watch
July 26, 2010
Nathan Linnell |
6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. |
Fast Company
Ainsley O'Connell |
To Become A Grown-Up Business, YouTube Needs To Attract Grown-Up Viewers What in the world do grown-ups watch on YouTube? Not much, and that is a huge part of the reason the online-video platform remains unprofitable. |
Search Engine Watch
May 17, 2010
Greg Habermann |
Online Video Analytics: YouTube Insight - Advanced Techniques Digging into YouTube data using Excel can yield some valuable information that isn't available elsewhere. |
The Motley Fool
February 28, 2007
Rick Aristotle Munarriz |
Google's TestTube Developments The media giants don't know it. You probably don't know it. Maybe even YouTube doesn't know it. But great ideas are brewing in the search king's YouTube lab. |
Search Engine Watch
August 17, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. |
The Motley Fool
October 9, 2008
Anders Bylund |
YouTube, the Moneymaker It sounds like an oxymoron, but now the site can make money for Google and its partners alike, by helping other companies advertise their wares. |
The Motley Fool
July 22, 2009
Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
InternetNews
December 18, 2009 |
YouTube Gets More Social With Facebook First the video sharing site released the top videos of 2009 and now it's offering tighter integration with Facebook. |
The Motley Fool
February 5, 2007
Rick Aristotle Munarriz |
Viacom's "Victory" Is Google's Gain Today, YouTube's taking down Viacom-owned clips. Tomorrow, it may take down Viacom. |
PC Magazine
August 2, 2006 |
The TV Net Arrives Yet another example of the convergence between television and the Internet: NBC and Web video titan YouTube have formed a partnership. |
The Motley Fool
October 7, 2009
Anders Bylund |
How Google Stopped a Bidding War for YouTube Google spent money for YouTube to avoid a bidding war. |
Fast Company
February 2011
Danielle Sacks |
How YouTube's Global Platform Is Redefining the Entertainment Business YouTube CEO Salar Kamangar and his team have transformed Google's Folly into a mind-blowing -- and lucrative -- global platform that is redefining the entertainment business. |
The Motley Fool
March 23, 2010
Anders Bylund |
News Flash: YouTube Makes Money! OK, so it's not exactly news if you've been reading the tea leaves right, but YouTube is a money-maker for Google already. |
Search Engine Watch
June 22, 2010
Garry Przyklenk |
How to Optimize Your Videos for SEO This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos. |
Search Engine Watch
September 26, 2008
William Flaiz |
The Universal Mastery of Video Content Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web. |
