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Search Engine Watch
June 22, 2010
Garry Przyklenk |
How to Optimize Your Videos for SEO This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos.   |
Search Engine Watch
April 11, 2011
Greg Jarboe |
How to Become a YouTube Partner Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements. |
Search Engine Watch
April 7, 2009
Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
Search Engine Watch
August 12, 2010
John Lynch |
SEO for Start-ups: Build Authority Offsite How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. |
Search Engine Watch
December 8, 2008
William Flaiz |
Universal Search Should Be a Plus Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. |
Search Engine Watch
February 8, 2010
Ron Jones |
Universal Search Optimization 101 Specific tips for optimizing videos, images, local search, news, shopping, or other rich content. |
InternetNews
December 11, 2007
Kenneth Corbin |
YouTube: Broadcast Yourself, Get Paid The convergence of ad dollars and social media presses forward as YouTube expands its revenue-share program to video uploaders. |
Search Engine Watch
February 1, 2010
Ron Jones |
Universal Search 101 Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success. |
Information Today
October 9, 2008 |
YouTube Adds Retail Links YouTube just announced its first steps into the world of ecommerce. The click-to-buy links are available on the watch page under the video along with the other community features |
Search Engine Watch
May 11, 2009
Joshua Palau |
Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. |
Search Engine Watch
November 17, 2010
Kevin Gibbons |
How to Make Video Content Work For You Looking to drive repeats visits and sales and show up in universal search results? Use these tips on content, quality, length, optimization, budgeting, and more. |
Search Engine Watch
January 27, 2010
Benjamin Wayne |
Search Engine Success: Getting Video SEO Right With search engines now including video content in blended search results, video SEO offers one of the greatest opportunities for companies to cost-effectively drive increased site visitation. |
Search Engine Watch
January 3, 2011
Greg Jarboe |
YouTube Keyword Tool and Video Optimization Techniques Three key steps for optimizing your YouTube videos: keywords, titles, and tags. |
Search Engine Watch
September 11, 2008
Ron Jones |
YouTube-ery: Online Videos as Learning and Marketing Tools YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? |
Search Engine Watch
August 16, 2010
Eli Goodman |
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. |
Registered Rep.
July 6, 2012
Lauren Barack |
Lights, Camera, Action: YouTube Made Them Video Stars Financial advisors are tuning up their video skills and using YouTube to build branding, net clients and sell newsletters. |
Search Engine Watch
August 15, 2008
William Flaiz |
The Evolution of SEO SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. |
Commercial Investment Real Estate
Mar/Apr 2011
Rich Rosfelder |
Broadcast Your Business As the popularity of YouTube illustrates, online consumers -- including property investors -- are hungry for video. |
Search Engine Watch
December 21, 2006
Amy Edelstein |
Optimizing Video for Search Engines With the explosive popularity of video content on the web, savvy search marketers can be among the first to catch a prime trend this coming year by optimizing video content to outperform in search engines. |
InternetNews
January 25, 2008
Kenneth Corbin |
MySpaceTV Goes Global With BBC Partnership MySpace is getting serious about its television portal. |
Search Engine Watch
March 14, 2011
Greg Jarboe |
How to Improve Odds of Success in Video Marketing: Follow the Money How do you improve the odds that you'll be successful in video marketing? As Deep Throat advised Bob Woodward in the movie "All the President's Men": "Follow the money." |
Search Engine Watch
September 19, 2008
Gregg Stewart |
Getting to Know Local SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. |
InternetNews
September 18, 2006
Nicholas Carlson |
YouTube as Distribution Model? Warner Music Group announced a partnership with the consumer media site YouTube.com |
The Motley Fool
September 18, 2006
Alyce Lomax |
Warner Music: Me and YouTube Warner Music Group has taken an interesting step in courting the youth market. Some music companies get it, others don't. Investors, take note. |
The Motley Fool
December 22, 2008
Rick Aristotle Munarriz |
That's Just Stupid, Warner There's been a falling-out between Warner Music Group and Google's YouTube. The major music label pulled its artists' videos from the popular video-sharing site, presumably over a licensing dispute. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
Search Engine Watch
January 3, 2011
Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. |
Search Engine Watch
January 6, 2011
Guillaume Bouchard |
Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. |
Search Engine Watch
September 13, 2010
Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch
February 13, 2011
Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Search Engine Watch
December 22, 2008
Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
Search Engine Watch
June 1, 2009
Ron Jones |
Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
Search Engine Watch
March 27, 2011
Dave Davies |
Improve Your Organic Rankings With Google Places, Part 2 A step-by-step guide to help you better understand how to enter/edit the information for your Places page and send good SEO signals to Google to improve your rankings. |
The Motley Fool
March 22, 2007
Rick Aristotle Munarriz |
You're Going Down, GooTube Content heavies strike distribution deals outside of YouTube's reach. |
Search Engine Watch
May 23, 2008
William Flaiz |
How to Take on a Major SEO Client Taking on a large search engine optimization client can be a daunting proposition. But it's simple, when you break it down: first, give them what they need; then give them what they want. Finally, give them what they don't yet know they need. |
Search Engine Watch
April 26, 2010
Josh McCoy |
Local Search Convertibility Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
The Motley Fool
August 1, 2006
Rick Aristotle Munarriz |
Video Killed the AOL Star Time Warner's AOL launches yet another video portal. How do you top YouTube? How do you stop a runaway train? If the answer doesn't start with a model that is simpler, freer, and more transparent, cut your losses and head back to the sandbox. |
Search Engine Watch
November 10, 2008
William Flaiz |
Universal Search: The (War) Elephant in the Room If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents. |
Search Engine Watch
October 28, 2010
Jon Schepke |
Google Place Search: Location Information Just Became More Critical Google's new Place Search makes it more important than ever for business to implement a local search, online review, and SEO strategy to achieve prominent visibility in Google's results. |
Search Engine Watch
December 7, 2009
Liana Evans |
Local Small Businesses and Social Media Marketing It's more important than ever for small businesses to become active in social media communities in some aspect. |
PC Magazine
August 2, 2006 |
The TV Net Arrives Yet another example of the convergence between television and the Internet: NBC and Web video titan YouTube have formed a partnership. |
Search Engine Watch
January 11, 2010
Ron Jones |
Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content. |
| Search Engine Watch |
William Flaiz William's company Razorfish provides solutions that help clients measure and optimize their web site investments. |
InternetNews
October 9, 2006
Andy Patrizio |
Google Acquires YouTube For $1.65 Billion YouTube will keep its own identity in stock swap with Google. |
Search Engine Watch
August 25, 2009
Herndon Hasty |
Social, Search, and Branding Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. |
Search Engine Watch
March 2, 2010
Herndon Hasty |
Your Locations are Your Biggest Digital Assets A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines... |
