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Search Engine Watch
January 17, 2011
Greg Jarboe |
Creating Online Video Content that is Worth Watching Your video needs to tell a good story, whether it's adorable, creative, funny, inspirational, or instructional. Some advice and tips on using storytelling in video marketing.   |
Search Engine Watch
March 14, 2011
Greg Jarboe |
How to Improve Odds of Success in Video Marketing: Follow the Money How do you improve the odds that you'll be successful in video marketing? As Deep Throat advised Bob Woodward in the movie "All the President's Men": "Follow the money." |
Search Engine Watch
November 17, 2010
Kevin Gibbons |
How to Make Video Content Work For You Looking to drive repeats visits and sales and show up in universal search results? Use these tips on content, quality, length, optimization, budgeting, and more. |
Search Engine Watch
June 14, 2010
Greg Habermann |
TubeMogul: Tracking Your Videos Across Multiple Sites The days of only uploading videos to YouTube are now in the past. Here's how to use TubeMogul's online video analytics to quickly and easily measure the success of your campaigns. |
The Motley Fool
September 21, 2006
Rick Aristotle Munarriz |
YouTube Kills Now that the media circus is starting to move on, the Lonelygirl15 franchise has to evolve into something grander or it will be exposed as a mediocre production that just got lucky and forgotten by Thanksgiving. |
Fast Company
September 2014
Nicole LaPorte |
Rebooting YouTube When Susan Wojcicki took over YouTube in February, she received almost as much unsolicited advice as there are YouTube videos. |
CRM
December 2009
Jessica Tsai |
Video Is More Than Viral Can you truly connect with customers through video? |
Commercial Investment Real Estate
Mar/Apr 2010
Skip Duemeland |
Video Primer As sites like YouTube continue to grow, commercial real estate professionals are starting to see results from Web video marketing. |
InternetNews
December 18, 2009 |
YouTube Gets More Social With Facebook First the video sharing site released the top videos of 2009 and now it's offering tighter integration with Facebook. |
Search Engine Watch
April 8, 2010
Manny Rivas |
Video: The Next Digital Marketing Frontier The latest developments in video marketing, from video discovery and ad networks, to ad formats and the importance of engagement. |
CRM
November 1, 2007
Jessica Tsai |
Have You Caught It? Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
Search Engine Watch
June 22, 2010
Garry Przyklenk |
How to Optimize Your Videos for SEO This checklist will help you optimize your YouTube videos and gain top rankings in the SERPs. Also, bonus tips for optimizing hosted videos. |
The Motley Fool
July 19, 2007
Rick Aristotle Munarriz |
Show Me the Money, YouTube Revenue-sharing has been a slow roller on Google's video-sharing site. However, investors, it's about to get more interesting. |
InternetNews
December 11, 2007
Kenneth Corbin |
YouTube: Broadcast Yourself, Get Paid The convergence of ad dollars and social media presses forward as YouTube expands its revenue-share program to video uploaders. |
InternetNews
August 22, 2006
Roy Mark |
YouTube Gets Paris Lift A prison break and Paris Hilton highlight a new brand channel for YouTube. |
InternetNews
October 30, 2009 |
Online Video Embraces YouTube, TV Deals Multiple delivery models plus creative talent cause some video sites to shine over others. |
Fast Company
November 2013
Nicole LaPorte |
They Are Huge On YouTube. How Do They Grow Off-Site, Too? Stephanie Horbaczewski runs YouTube's largest fashion and beauty network and is building a separate site to grow the StyleHaul brand. Freddie Wong, after becoming a YouTube celeb, started RocketJump.com to create and host the web series Video Game High School. |
Search Engine Watch
May 7, 2008
Kevin Ryan |
100 Million Theoretical Dollars In a recent episode of South Park, the characters set out to create a viral YouTube video to earn their millions. While you're waiting for 100 million real dollars, capitalizing on the connection between traditional placement and search can be as easy as lip-syncing Romanian dance music. |
Search Engine Watch
May 9, 2011
Greg Jarboe |
How to Make Money on YouTube Hundreds of YouTube partners earn six figures annually from YouTube, and even more are making $1,000 every month. Here are some video marketing tips and secrets for YouTube success. |
Search Engine Watch
April 19, 2010
Greg Habermann |
Online Video Analytics: Getting Started with YouTube Insight A basic overview of what information is provided by YouTube's video analytics tool and how to retrieve it. Part two of a five-part series. |
Search Engine Watch
August 12, 2010
John Lynch |
SEO for Start-ups: Build Authority Offsite How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. |
Fast Company
David Lumb |
FTC Complaint Says YouTube Kids App Is Broadcasting -- And Must Abide By Advertising Rules Is an online video app like YouTube Kids considered broadcasting, and thus subject to extra scrutiny? |
The Motley Fool
November 7, 2006
Rick Aristotle Munarriz |
Can YouTube Me Now? Verizon Wireless is in advanced talks with YouTube to have the popular video-sharing site offer streaming video content for Verizon Wireless customers. YouTube would be a great catch for Verizon. |
Search Engine Watch
April 11, 2011
Greg Jarboe |
How to Become a YouTube Partner Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements. |
Information Today
October 9, 2008 |
YouTube Adds Retail Links YouTube just announced its first steps into the world of ecommerce. The click-to-buy links are available on the watch page under the video along with the other community features |
The Motley Fool
April 23, 2007
Rick Aristotle Munarriz |
Moving Pictures at eBay The online marketplace hopes to sweeten the pot with video content. For investors, this trend will open up portfolio opportunities. |
Search Engine Watch
August 16, 2010
Eli Goodman |
Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. |
InternetNews
August 25, 2009 |
YouTube Will Pay for Best Video Submissions YouTube announced a partnership program that lets individuals posting popular videos register to get a share of ad revenue. |
The Motley Fool
November 29, 2006
Rick Aristotle Munarriz |
V Is for Video Verizon Wireless shares the V Cast wealth with video-sharing site Revver. Investors, it is a perfect combination. |
Search Engine Watch
June 3, 2010
Justilien Gaspard |
Tips on Developing a Great Viral Marketing Idea A successful viral marketing campaign can generate links and exposure for your company. The trick is coming up with an idea to go viral. |
PC Magazine
January 1, 2008
Eric Griffith |
How to Become A YouTube Star The Internet's video masters share the nuts-and-bolts secrets of great online video creation so you can become their future competition. |
The Motley Fool
February 22, 2007
Rick Aristotle Munarriz |
Bumping Elbows and Taking Names Video sites are popping up everywhere these days. Put your mind to it and you will find that there are also several investing opportunities competing for your portfolio. |
Fast Company
January 9, 2012
Christina Chaey |
YouTube Turns Searches For 'LOL' Into Cable-Like Multivideo Channels YouTube's Shiva Rajaraman on creating multivideo "channels." |
PC World
March 27, 2007
Alan Stafford |
Put the You in YouTube We test five kinds of video-capture devices to find out which ones are best for posting online. Canon Elura 100... Creative Live Cam Optia Webcam... Digital Blue American Idol digital camcorder... Palm Treo 750 camera phone... etc. |
Inc.
November 2006
Jennifer Gill |
Contagious Commercials How to get in on the YouTube craze. |
Fast Company
February 2010
David Lidsky |
The Brief But Impactful History of YouTube In five years, YouTube has completely reshaped the Internet, media, and political landscapes. On its birthday, here's a look back at its short but influential life. |
The Motley Fool
November 22, 2006
Rick Aristotle Munarriz |
CBS Eyes YouTube Groove CBS finding success on a platform like YouTube, which is often praised as an anti-corporate democratization site, isn't really a surprise. |
Wired
December 2006
Bob Garfield |
You Tube vs. Boob Tube TV advertising is broken, putting $67 billion up for grabs. Which explains why google spent a billion and change on an online video startup. |
Search Engine Watch
January 23, 2011
Liana Evans |
5 Tips for Optimizing and Integrating Your Social Media Content Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium. |
InternetNews
March 28, 2008
Kenneth Corbin |
Taking The Measure of YouTube YouTube's new Insight tool delivers demographic data to publishers and advertisers in the latest phase of Google's aggressive monetization strategy for YouTube. |
The Motley Fool
August 1, 2006
Rick Aristotle Munarriz |
Video Killed the AOL Star Time Warner's AOL launches yet another video portal. How do you top YouTube? How do you stop a runaway train? If the answer doesn't start with a model that is simpler, freer, and more transparent, cut your losses and head back to the sandbox. |
PC Magazine
Lance Ulanoff |
Some Things Are Just Easier on a Mac The simple, painful truth is that video editing and YouTube uploading is much smoother when I use iMovie on a MacBook Pro. |
Commercial Investment Real Estate
Mar/Apr 2011
Rich Rosfelder |
Broadcast Your Business As the popularity of YouTube illustrates, online consumers -- including property investors -- are hungry for video. |
BusinessWeek
September 18, 2006
Heather Green |
YouTube: Waiting For The Payoff The video-sharing Web site is a runaway success - everywhere but on the bottom line. |
InternetNews
March 27, 2008 |
YouTube Helps Video Creators Track Viewership Not only does YouTube offer free video distribution, but it now offers free demographic data, as well. Analytic tools released on Wednesday let video creators chart the popularity of clips, allowing them to analyze who's watching and see where those viewers are located. |
CRM
April 2012
Judith Aquino |
Digital Media: How to Make Your Content Pop Online videos are drawing more eyeballs than ever before. Here's what marketers need to know. |
Search Engine Watch
September 11, 2008
Ron Jones |
YouTube-ery: Online Videos as Learning and Marketing Tools YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers? |
Search Engine Watch
April 26, 2011
Manny Rivas |
How to Find Active YouTube Community Members Ways to locate active YouTube members who are a part of your target audience using YouTube comment search. |
PC Magazine
February 25, 2009
Eric Griffith |
How to Share Photos, Videos, and More Online These days, the Internet is all about sharing media, from video to pictures to music. Here's how you can get started, and some incredibly advanced techniques to do more. |
