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PC Magazine
August 1, 2009
Chloe Albanesius |
Following Your Web Footsteps Does targeted advertising need to be regulated?   |
InternetNews
February 13, 2009
Kenneth Corbin |
Advocates Blast FTC Guidelines on Web Privacy Agency refreshes self-regulatory best practices for behavioral targeting as privacy advocates call for tougher stance. |
InternetNews
January 13, 2009
Judy Mottl |
FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy. |
InternetNews
June 3, 2009
Kenneth Corbin |
Microsoft, Google Cautiously Endorse Privacy Bill Privacy attorneys for leading Web firms offer support for a limited, general privacy bill as debate in Congress looms. |
InternetNews
June 18, 2009
Kenneth Corbin |
House Leaders Moving Closer to Privacy Bill Joint subcommittee hearing continues probe of behavioral targeting, with legislation expected by year's end. |
InternetNews
March 13, 2008
Kenneth Corbin |
The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
InternetNews
July 10, 2009
Kenneth Corbin |
Online Ad Regulation a Threat to Journalism? As online privacy debate heats up in Washington, opponents of regulation make the case that better ads bankroll quality content. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
InternetNews
September 1, 2009 |
Consumer Groups Outline Privacy Law Wish List Privacy advocates pitch policy framework to House leaders drafting bill that could reshape online advertising. |
InternetNews
March 26, 2008
Kenneth Corbin |
Industry Responds to Online Ad Legislation A law pending in the New York State Assembly that would regulate the data-collection activities of online advertisers has drawn sharp attention from the largest Internet companies and concerned parties on both sides of the privacy debate. |
CRM
May 2012
Leonard Klie |
White House Unveils Blueprint for a Privacy Bill of Rights Proposed legislation is a first step in the process to strengthen online consumer protections. |
InternetNews
April 11, 2008
Kenneth Corbin |
Groups Spar Over Behavioral Web Ads FTC gets an earful in response to its proposal for self-regulatory behavioral ad targeting. |
InternetNews
October 5, 2007
Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |
InternetNews
April 27, 2009
Kenneth Corbin |
AT&T Says It Didn't Lie to Congress AT&T tries to set the record straight amid scrutiny over behavioral targeting after testimony in a House hearing last week. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
InternetNews
April 23, 2009
Kenneth Corbin |
House Panel Begins Work on Online Privacy Law In NebuAd's shadow, lawmakers probe data-collection practices of ISPs as they debate just how far online privacy legislation should reach. |
InternetNews
November 5, 2009 |
Google, Ad Networks Tighten Privacy Controls New offerings provide more detailed access and control over online data collection. |
InternetNews
September 25, 2008
Judy Mottl |
ISPs Vow Self-Regulation to Curb Data Misuse In the wake of the NebuAd uproar, Verizon, AT&T and Time Warner act before the government steps in, while pointing fingers at privacy abuses elsewhere. |
InternetNews
December 7, 2009 |
Yahoo Offers Ad-Targeting Privacy Controls As government regulators and privacy advocates circle, another Internet leader offers more clarity and control over user data collection for advertising. |
CRM
January 2011
Juan Martinez |
Marketing Marauders or Consumer Counselors? How companies can use online behavioral advertising to win customer confidence |
Bank Technology News
August 2010
Michael Sisk |
Online Ads to Spill Their Guts The financial services industry will soon come under regulatory reform for online advertising. |
InternetNews
June 2, 2009
Michelle Megna |
Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance. |
Information Today
November 5, 2007 |
Groups Urge FTC to Protect Consumer Privacy Online Nine privacy and consumer groups unveiled a consensus document outlining key consumer rights and protections they want to see implemented in the behavioral online advertising sector. |
InternetNews
November 24, 2008
Kenneth Corbin |
IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
CRM
January 2011
Juan Martinez |
Online Behavioral Advertising Regulates Itself Following FTC's lead, media and marketing associations outline transparency-driven principles |
Search Engine Watch
January 27, 2005
Danny Sullivan |
AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. |
InternetNews
January 28, 2010 |
New Consumer Privacy Bill In the Works Rick Boucher (D-Va.) says he's about to take a bill to the House that would give Internet users greater control over how much information they share with marketers, advertisers. |
Information Today
December 9, 2010
George H. Pike |
FTC's 'Do Not Track' Proposal Elicits Strong Reactions The proposed tool would allow users to prevent web companies from tracking their browsing activities for marketing or other purposes. |
CIO
January 27, 2011
Grant Gross |
Do Not Track: Is Government Intervention Necessary? The U.S. Federal Trade Commission made clear it endorses an online do-not-track tool, while Republican lawmakers and tech companies think a congressional mandate is unnecessary. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
InternetNews
December 21, 2007
Sean Gallagher |
With Google/DoubleClick Approved, is Privacy Dead? The Google-DoubleClick merger creates a uniquely large single lightning rod for privacy activists to get up in arms over. |
InternetNews
May 15, 2009
David Needle |
Consumers Left in the Dark on Net Privacy Experts may debate whether there's more than meets the eye in online data collection, but they agree that Internet users need education. |
InternetNews
May 20, 2009
Alex Goldman |
NebuAd Out of the U.S., Back in the UK? Controversial online ad firm NebuAd shuttered its U.S. operations almost a year ago, but new indications suggest that at least part of the company is alive in the UK under a new name, INSIGHTready. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
PC World
January 29, 2007
Dan Tynan |
Watch Out for Online Ads That Watch You New Web ads respond to your activities and this has privacy advocates worried. |
InternetNews
November 2, 2007 |
FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
BusinessWeek
July 2, 2009
Jon Fine |
The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit |
InternetNews
October 31, 2007
Lyle Deixler |
Privacy Groups Seek 'Do Not Call' List for Web Ads Consumer privacy groups are pushing for increased regulatory oversight of online advertising, including a "Do Not Track" registry that would ban companies from tracking online users and targeting ads based on their activities. |
InternetNews
November 7, 2006
Roy Mark |
New Online Ad Techniques, Old Challenges Privacy and data security concerns stalking behavioral targeting and other advanced marketing practices. |
InternetNews
March 15, 2007
Roy Mark |
A Charming Third Time For Anti-Spyware Bill? House panel backs Spy Act again despite two rejections from Senate. H.R. 964 would require an opt-in, notice and consent regime for adware or spyware that collects personally identifiable information from consumers. |
InternetNews
February 12, 2004
Janis Mara |
IAB: Ad Revenues Up 38 Percent in Q4 Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. |
InternetNews
May 13, 2009
Michelle Megna |
Interactive Ad Bureau Issues PPC Guidelines The IAB today issued Click Measurement Guidelines with the goal of reconciling what constitutes a click in pay-per-click ad campaigns. |
InternetNews
November 19, 2009 |
House Panel Moves Closer to Privacy Bill Lawmakers still struggling to find balance between protecting consumers without slowing commerce. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
Search Engine Watch
July 9, 2010
Dan Yomtobian |
Remarketing: Online's Misunderstood Conversion Tool Despite unfounded or exaggerated fears, remarketing actually works! Get educated on retargeting and turn your prospects into customers. |
InternetNews
September 4, 2008
Kenneth Corbin |
NebuAd Halts ISP Tracking Model Amid ongoing congressional inquiry, NebuAd puts controversial tracking system on hold. |
InternetNews
March 8, 2007
Nicholas Carlson |
Online Ad Dollars Stay Hot Call it another banner year for sponsored links. |
