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InternetNews November 2, 2007 |
FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts. |
InternetNews October 31, 2007 Lyle Deixler |
Privacy Groups Seek 'Do Not Call' List for Web Ads Consumer privacy groups are pushing for increased regulatory oversight of online advertising, including a "Do Not Track" registry that would ban companies from tracking online users and targeting ads based on their activities. |
InternetNews January 13, 2009 Judy Mottl |
FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy. |
InternetNews February 13, 2009 Kenneth Corbin |
Advocates Blast FTC Guidelines on Web Privacy Agency refreshes self-regulatory best practices for behavioral targeting as privacy advocates call for tougher stance. |
InternetNews July 10, 2009 Kenneth Corbin |
Online Ad Regulation a Threat to Journalism? As online privacy debate heats up in Washington, opponents of regulation make the case that better ads bankroll quality content. |
InternetNews April 11, 2008 Kenneth Corbin |
Groups Spar Over Behavioral Web Ads FTC gets an earful in response to its proposal for self-regulatory behavioral ad targeting. |
Information Today November 5, 2007 |
Groups Urge FTC to Protect Consumer Privacy Online Nine privacy and consumer groups unveiled a consensus document outlining key consumer rights and protections they want to see implemented in the behavioral online advertising sector. |
InternetNews March 13, 2008 Kenneth Corbin |
The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
Search Engine Watch March 13, 2009 Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
InternetNews June 3, 2009 Kenneth Corbin |
Microsoft, Google Cautiously Endorse Privacy Bill Privacy attorneys for leading Web firms offer support for a limited, general privacy bill as debate in Congress looms. |
InternetNews November 2, 2006 Roy Mark |
Ad Networks Violating Privacy? Two consumer advocacy groups want the Federal Trade Commission to investigate alleged unfair and deceptive practices by Internet advertising networks. |
Information Today August 4, 2015 |
Organizations Introduce New Do Not Track Policy for Internet Browsing The Electronic Frontier Foundation, along with a coalition of partners, introduced a stronger Do Not Track policy standard for web browsing that aims to protect users from having their internet activity recorded. |
InternetNews August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
InternetNews December 21, 2007 Sean Gallagher |
With Google/DoubleClick Approved, is Privacy Dead? The Google-DoubleClick merger creates a uniquely large single lightning rod for privacy activists to get up in arms over. |
InternetNews September 1, 2009 |
Consumer Groups Outline Privacy Law Wish List Privacy advocates pitch policy framework to House leaders drafting bill that could reshape online advertising. |
BusinessWeek July 2, 2009 Jon Fine |
The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit |
InternetNews December 1, 2010 |
FTC Pushes 'Do Not Track' List for Web Privacy The Federal Trade Commission calls for Web companies and advertisers to implement a "do-not-track" registry for consumers. |
InternetNews July 2, 2009 Christopher Saunders |
Ad Groups Move to Regulate Web Tracking Key industry groups involved in Internet advertising are adopting a sweeping slate of consumer privacy measures in an effort to forestall legislation surrounding ad-targeting based on tracking online user behavior. |
CRM October 2013 Leonard Klie |
Should Retailers Target Mobile Devices? Tracking consumers in stores and online brings privacy issues back into the spotlight. |
InternetNews May 15, 2009 David Needle |
Consumers Left in the Dark on Net Privacy Experts may debate whether there's more than meets the eye in online data collection, but they agree that Internet users need education. |
InternetNews February 25, 2011 |
W3C Accepts Microsoft's Do Not Track Proposal The move is one more step closer to a standard for ensuring privacy for consumers who don't want to be profiled by advertisers and others online. |
InternetNews July 28, 2010 |
FTC Mulls Browser-Based Block for Online Ads Modeled after the "Do Not Call" registry that keeps telemarketers from pestering consumers at all hours of the day and night, the FTC is looking for an online equivalent to protect Internet users' privacy and sanity. |
InternetNews March 26, 2008 Kenneth Corbin |
Industry Responds to Online Ad Legislation A law pending in the New York State Assembly that would regulate the data-collection activities of online advertisers has drawn sharp attention from the largest Internet companies and concerned parties on both sides of the privacy debate. |
InternetNews December 8, 2010 |
IE 9 to Include Do-Not-Track Privacy Choice Amid ongoing talk among policymakers of mandating a do-not-track mechanism in Web browsers, Microsoft tries to get ahead of the curve with the next release of Internet Explorer. |
InternetNews June 2, 2009 Michelle Megna |
Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance. |
CRM January 2008 Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. |
Bank Technology News August 2010 Michael Sisk |
Online Ads to Spill Their Guts The financial services industry will soon come under regulatory reform for online advertising. |
InternetNews July 19, 2007 Roy Mark |
Long Inquiry Road Ahead For Google-DoubleClick A U.S. House subcommittee plans an additional inquiry into the proposed $3.1 billion merger between Google and DoubleClick. |
InternetNews November 19, 2009 |
House Panel Moves Closer to Privacy Bill Lawmakers still struggling to find balance between protecting consumers without slowing commerce. |
InternetNews June 18, 2009 Kenneth Corbin |
House Leaders Moving Closer to Privacy Bill Joint subcommittee hearing continues probe of behavioral targeting, with legislation expected by year's end. |
Information Today December 9, 2010 George H. Pike |
FTC's 'Do Not Track' Proposal Elicits Strong Reactions The proposed tool would allow users to prevent web companies from tracking their browsing activities for marketing or other purposes. |
InternetNews March 18, 2010 |
FTC Raps Weak Privacy in the Cloud, Social Media FTC officials remain adamant that the current privacy regime isn't working They also remain coy about action they will take following Wednesday's third and final privacy workshop. |
InternetNews November 7, 2007 Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
InternetNews November 5, 2009 |
Google, Ad Networks Tighten Privacy Controls New offerings provide more detailed access and control over online data collection. |
CRM August 2014 Sarah Sluis |
Consumers Fear Data Insecurity 87 percent of survey respondents state their information is not adequately protected. |
InternetNews September 8, 2010 |
Online Privacy: FTC Mulls New Ad Tracking Rules At the Gov 2.0 Summit, one official says consumers still aren't aware of how much they're being tracked online. That concern could have serious implications for both Internet users and the marketers who want to reach them. |
CRM May 2010 Juan Martinez |
Can Marketers Behave Themselves? As empowered customers traipse across the Web, they leave ever-juicier bread crumbs of behavior in their wake. The government may step in to limit what marketers are allowed to scoop up. |
InternetNews October 24, 2008 Tim Scannell |
GPS-Based Mobile Ads: Where Does Privacy Fit? Most consumers see location-based wireless advertising as "creepy" - so how do advertisers plan to cope? |
InternetNews June 20, 2007 Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews July 24, 2007 Nicholas Carlson |
AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network. |
InternetNews December 7, 2009 |
FTC Examines Passwords and Privacy in Ads Yet another signal that the federal government is inching toward a more active approach to a largely unregulated industry. |
BusinessWeek April 23, 2007 Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
Search Engine Watch May 11, 2006 Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
CRM June 2011 Brittany Farb |
Geolocation: Advertising's Future or 1984 Revisited? The promise of sending tailored ads to customers' mobile devices is appealing, but privacy issues remain |
Search Engine Watch June 19, 2009 Frank Watson |
The Web's Wild West Days Are Gone Just a few years ago, the Web was an open playing field where few things were taboo. Those days are gone, and if we're not careful, there could be dire consequences for online marketers. |
Search Engine Watch December 10, 2010 Marc Poirier |
Online Advertising: The End of Cookies? Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly. |
CRM January 2011 Juan Martinez |
Marketing Marauders or Consumer Counselors? How companies can use online behavioral advertising to win customer confidence |
InternetNews April 27, 2009 Kenneth Corbin |
AT&T Says It Didn't Lie to Congress AT&T tries to set the record straight amid scrutiny over behavioral targeting after testimony in a House hearing last week. |
InternetNews May 29, 2007 Roy Mark |
Google-DoubleClick Merger Up For FTC Review The Federal Trade Commission plans to investigate any antitrust implications of Google's proposed $3.1 billion acquisition of online advertising firm DoubleClick. |
InternetNews October 5, 2007 Nicholas Carlson |
Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet. |