| Similar Articles |
|---|
 |
Search Engine Watch
September 7, 2009
Erik Qualman |
Social Media for B2B Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B.   |
CRM
December 28, 2012
Justin Gray |
Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key. |
U.S. Banker
January 2002
Mark Bruno |
IBM Moving Along with Identrus The business-to-business billing and payments industry isn't small change. Mark Greene, general manager of IBM's global banking, is well aware of this, and knows that IBM stands to make a pretty penny by getting the B2B payments business going... |
CRM
November 24, 2014
Maria Minsker |
IBM Launches B2B Commerce Tool New solution helps businesses bring B2C selling capabilities into the B2B space. |
CIO
May 15, 2002
Mohanbir Sawhney |
Putting the Horse First B2B exchanges failed because they got their business models backward... |
CIO
June 15, 2002
Meridith Levinson |
How to Grow Your B2B Network Forget the 80/20 rule, and stop wasting money. You need to get the rest of your trading partners online to reap a real return from e-commerce. Why you should recruit more trading partners for B2B e-commerce, five strategies for signing up partners, and incentives for e-commerce resisters. |
CIO
June 1, 2001
Peter Fingar |
Don't Just Transact -- Collaborate Many B2B e-marketplaces are missing a key component -- collaboration... |
CRM
July 2011
Brittany Farb |
Mobile e-Commerce in the B2B Sector While mobile e-commerce is trending for retailers, it also is a hot tool for business-to-business marketing. |
Search Engine Watch
June 1, 2010
Ryan DeShazer |
Dissecting the Real Challenges to B2B Search Investigating four of B2B search's biggest challenges and how to overcome them. |
CRM
July 2015 |
Death of a (B2B) Salesman? Contrary to findings, some contend that reports of salespeople's demise are greatly exaggerated |
CRM
November 21, 2013
Sarah Sluis |
B2B Selling Is Taking Cues from B2C Interactions Mobile and social technologies are making business buyers act like consumers. |
Search Engine Watch
December 6, 2010
Kaila Strong |
B2B Social Media Marketing -- Does It Work? Whether you work at a small business or big brand, here are some helpful B2B social media marketing techniques and strategies. |
Inc.
August 2003
Cara Cannella |
Why Online Exchanges Died In many industries, B2B exchanges were simply not to be. |
Search Engine Watch
January 7, 2011
Derek Edmond |
B2B Search Engine Marketing: Goals for 2011 New challenges will bring new opportunities this year. Use these strategies to help you attain your B2B search marketing goals. |
IndustryWeek
February 1, 2002
Jill Jusko |
The Promise Remains The consumer packaged goods value chain inches toward b2b e-commerce, but trading partners remain committed... |
| Knowledge@Wharton |
The Evolution of B2B: Lessons From the Auto Industry Even as public exchanges have run into trouble, large industry wide exchanges are continuing to crop up and smaller, private exchanges are flourishing. |
CRM
January 2016
Robert Wollan |
B2B Customers Want a Good Experience, Too Products and pricing alone won't cut it; B2B vendors need to deliver valued experiences |
HBS Working Knowledge
November 28, 2007
John Quelch |
B2B Branding: Does it Work? Many B2B CEOs say no to B2B Branding, but at least one Harvard Business School marketing professor disagrees. |
Search Engine Watch
October 2, 2008
Justilien Gaspard |
Link Marketing -- Solve a Customer Problem Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. |
CRM
March 21, 2014
Ofer Yourvexel |
5 Reasons Small Businesses Have Not Embraced Online Ordering When it comes to B2B, the sales rep is still a critical link. |
CIO
June 15, 2001
Hillard Sterling |
Mismatch? Is your B2B collaboration risking an antitrust suit? |
CRM
December 1, 2010
Lauren McKay |
How Social Are Social CRM Vendors? Evoke CRM study ranks the most social CRM companies on the Web. |
CRM
April 2014
Maria Minsker |
Demystifying the Brand Building Process The seven simple principles every company needs to know. |
CRM
December 1, 2015
Oren Smilansky |
B2B Companies Are Struggling With CX, and It's Eating at Their Bottom Lines An Accenture study finds that business-facing companies are failing to deliver the experiences their customers expect. |
CRM
January 30, 2015
Michael Hvisdos |
The Surprising Key to B2B Customer Loyalty Unless we change internal structures and turn to market strategies that make it easy for our customers to do business with us, we can't expect them to remain loyal. |
The Motley Fool
September 27, 2004
Rich Smith |
The Fall of Commerce One Over the past two days of trading, the business-to-business (B2B) e-commerce pioneer has lost more than 70% of its already debatable value. |
CRM
November 2011
Flodin & Norton |
Customer Experience Blueprint Drives B2B Determine the needs of customers and their value to the organization |
CRM
May 18, 2012 |
Study: Global Businesses Are Anti-Social in a Social Media Age B2B desperately lags behind B2C in social media adoption, with 75 percent not measuring social media. |
CRM
November 14, 2014
Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
CRM
October 13, 2015 |
SmartSearchMarketing Launches Lead Generation Service The new offering combines search ad campaigns with landing page testing. |
CRM
November 10, 2015 |
Demandbase Launches B2B Data Cloud and Job Function Targeting Demandbase's new data cloud and targeting solutions increase marketing's reach with account-based advertising. |
