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HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.   |
CIO
June 1, 2006
Michael Fitzgerald |
Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
Inc.
February 2006
Michael Fitzgerald |
Case Study: Going Up Against Google Experts weigh in on how blog search engine Technorati handled Google's rival entry into its market. |
Wired
September 2006
Charles C. Mann |
Spam + Blogs = Trouble Splogs are the latest thing in online scams - and they could smother the Internet. |
InternetNews
September 9, 2005
Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
BusinessWeek
February 21, 2008
Jeff Jarvis |
Love the Customers Who Hate You Customer online gripes - and don't fool yourself, they have them - will help you reinvent your business. |
CRM
January 2006
Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
InternetNews
January 2, 2007
David Needle |
Google May Open Up Blog It was a big year for Google's own blog (even if you don't think it really is one). |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
Salon.com
May 10, 2002
Steven Johnson |
Use the blog, Luke The collective future of blogs lies not in dethroning the New York Times -- but in becoming a force that can make sense of the Web's infinity of links... |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Wired
October 20, 2008
Paul Boutin |
Twitter, Flickr, Facebook Make Blogs Look So 2004 Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug. |
InternetNews
July 22, 2005
Susan Kuchinskas |
Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers. |
The Motley Fool
December 19, 2006
Alyce Lomax |
Flogging Sony A fake blog pushing the Sony PSP puts Sony in the hot seat once again. Companies using word-of-mouth marketing need to exercise full disclosure. |
ONLINE
Sep/Oct 2002
Greg R. Notess |
The Blog Realm News sources, searching with Daypop, and content management |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
Search Engine Watch
September 14, 2005
Chris Sherman |
Google Launches Industrial Strength Blog Search Google has introduced its long awaited blog search service, becoming the first major search engine to offer full-blown blog and feed search capabilities. |
ONLINE
Jan/Feb 2006
Marydee Ojala |
The Dollar Sign - The New Life Cycle of Business Information Business researchers are now confronted with out-of-control, random, nonlinear information. |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
PC World
September 11, 2002
Tom Spring |
The Internet: Ground Zero for 9/11 Analysis The brilliant, the bogus, and the bitter find audiences in blog explosion of the past year. |
InternetNews
June 2, 2005
Susan Kuchinskas |
Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well. |
CRM
June 1, 2009
Lauren McKay |
Social Shepherds Many enterprises are developing social strategies to become more transparent, which is great for customers and corporations in general. There's always some amount of risk, however. |
Wired
March 2004 |
The Complete Guide to Googlemania! They named their new search engine Google, for the biggest number they could imagine. Today Google's a library, an almanac, a settler of bets. It's a parlor game, a dating service, a shopping mall. At more than 200 million requests a day, it is, by far, the world's biggest search engine. |
Search Engine Watch
July 1, 2003
Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
Search Engine Watch
January 11, 2011
Kevin Gibbons |
10 Tips for Top Business Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success. |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
Financial Planning
December 1, 2009
Chris Hall |
Socially Adept Participation in social media -- LinkedIn, Facebook, Ning, Groupsite, Twitter, blogs, YouTube -- is now a workplace reality. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Information Today
February 24, 2003
David Mattison |
Blooglelicious: the Buzz about Google Buying Pyra Labs On Feb. 13, 2003, Google quietly purchased Pyra Labs. The news has blogging pundits and search industry analysts abuzz with speculation about what this signals. Pyra Labs created the most popular, free Web site creation and hosting service for those who blog: Blogger.com. |
The Motley Fool
September 16, 2005
Tom Taulli |
Google Goes in Search of Blogs Blog search is Google's latest feature in its race to stay on top. But, for the most part, don't expect it to have an immediate impact on the bottom line. |
Entrepreneur
October 2007
Gwen Moran |
Keep Them Posted To create an effective blog for your business, follow these tips. |
Search Engine Watch
April 7, 2005
Greg Jarboe |
Blogs, Boards, and Posts: Capturing Consumer Buzz Online A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. Here is an overview of some opinion sites and blogs. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
Searcher
May 2005
Miguel Ramos |
Tsunami Blogs Respond to Disaster Evolving from personal, journal-style entries, blogs have addressed politics, war reportage, and, now, humanitarian aid efforts. Here is a description of blogs about the December 2004 tsunami that are focused on aid and information. |
Search Engine Watch
August 17, 2006
Sara Holoubek |
Expose: Search Engine Bloggers Tell All There is nothing like getting good scoop, and this is exactly what the panelists served up during the 2006 Search Engine Strategies San Jose session, "Speaking Unofficially: Search Engine Bloggers." |
The Motley Fool
July 24, 2006
Stephen Ellis |
Dell Joins the Blogerati In the wake of the earnings miss last Friday, the Dell blog may be quite useful for investors. |
Financial Advisor
March 2006
David J. Drucker |
Blogging For Fun And Profit Do "blogs" have any place in your financial advisory practice? |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
InternetNews
February 24, 2005
Susan Kuchinskas |
A Higher Google Standard? Should Google put a stop to spyware infiltrating Blogspot, which it owns? |
Entrepreneur
February 2010
Michael Janofsky |
The Business of Ghostblogging Some of the best ghostbloggers come out of the shadows to talk about how they work, what they charge and who their clients are. |
T.H.E. Journal
December 2005
Frank Catalano |
Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike. |
Fast Company
April 2004
Jena McGregor |
Best Blog Ever When Fred Graver, executive producer of VH-1's entertainment news show "Best Week Ever" started planning the program, he didn't turn on the TV for inspiration, he turned to the Web. |
Financial Planning
October 2, 2007
Gwen Moran |
Cybersocializing Here's how financial planners are making the most of social media. |
The Motley Fool
January 3, 2005
Alyce Lomax |
Blogs Booming? Although investors who have taken stock in newspapers and other media companies ought to keep a careful eye on the trend, for the time being, blogging itself is still an area where nobody's making much money. |
Bank Technology News
March 2009
Chris Costanzo |
A Simple Concept, A Complex Solution Few banks have introduced blogs, but more may consider the format now that two of the nation's largest banks, Bank of America and Wells Fargo have taken the plunge. |
Fast Company
May 2009
Robert Scoble |
Seven Must-Have Twitter Tools Reputations are created and destroyed online in the speed of 140 characters. These seven tools can earn you a thumbs-up. |
InternetNews
November 4, 2005
Brian Livingston |
'Googlewashing' Makes Your Site Invisible A growing number of content-based businesses face a serious new threat to their publishing rights and search rankings. |
The Motley Fool
March 7, 2006
Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
