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BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
Search Engine Watch September 3, 2002 Danny Sullivan	Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
Search Engine Watch July 1, 2003 Danny Sullivan	The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc.
Wired October 2001 Chip Bayers	I'm Feeling Lucky Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results...
The Motley Fool November 17, 2004 Alyce Lomax	Google's G-nius The search company may be crazy like a fox. Whether investors should be jumping in at current levels is another story, and one that seems like it's going to be a cliffhanger.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
Searcher June 2004 Paul S. Piper	Google Spawn: The Culture Surrounding Google Just a few years back, the word Google existed as the name of a cartoon character and possibly among the random phonemes mumbled by toddlers. Today, one would be hard-pressed to find a person who hasn't heard of the search engine that bears this name.
Search Engine Watch November 5, 2003 Danny Sullivan	Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term.
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
BusinessWeek December 5, 2005 Farzad & Elgin	Googling For Gold With a market cap in orbit and more cash than a small nation, Google's heft is altering the tech industry's behavior. But when does its long-awaited shopping spree begin?
Wired January 2003 Josh McHugh	Google vs. Evil The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
InternetNews July 21, 2005 Susan Kuchinskas	Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.
InternetNews April 29, 2004 Susan Kuchinskas	Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
Search Engine Watch August 5, 2003 Danny Sullivan	The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
Fast Company August 2005 Alan Deutschman	Can Google Stay Google? What are co-founders Brin and Page planning to keep Google thriving for the long haul?
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
Salon.com August 29, 2002 Farhad Manjoo	Meet Mr. Anti-Google A crusading webmaster says the popular search engine's page-ranking algorithm is "undemocratic."
The Motley Fool March 24, 2005 Rick Aristotle Munarriz	Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews January 22, 2009 David Needle	Google Beats Estimates, Profit Takes a Hit Over $1 billion in charges from investments in AOL and Clearwire hurt the bottom line.
InternetNews May 10, 2006 Sean Michael Kerner	Is Google Evil? As Google's hungry search engine gobbles everything in its path, can it stay loyal to its do no evil mantra? Brin and Page respond.
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
Search Engine Watch September 2, 2003 Danny Sullivan	The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index
Wired June 23, 2008 Daniel Roth	Google's Open Source Android Phone Will Free the Wireless Web With the help of Google, Andy Rubin wants to bring the coolest bits of the web to your cell phone.
Search Engine Watch August 5, 2002 Danny Sullivan	Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.
InternetNews August 19, 2004 Susan Kuchinskas	Post Google IPO: Now, the Really Hard Part With Google's IPO completed, the search leader must compete not only on its stock price, but on its core search technology and its search engine marketing offering.
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
Search Engine Watch July 6, 1999	Google Goes Forward While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal.
The Motley Fool November 30, 2005 David Gardner	Google This Interview Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on hardware, hard profits, and hefty valuations.
The Motley Fool October 17, 2008 Alyce Lomax	Is Google Really Out of the Woods? Google's news is good, but it's not out of the woods yet.
Wired February 2007 Fred Vogelstein	How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
Search Engine Watch December 29, 2005 Danny Sullivan	2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc.
InternetNews February 9, 2005 Susan Kuchinskas	Google's Recipe for Profit At its first Analysts' Day, Google executives promise a 70-20-10 strategy to keep making money, and they defend their approach to utilizing ad space.
Search Engine Watch March 29, 2004 Danny Sullivan	Google Loses Tabs In New Look, Gains Web Alerts & Personalized Search Results Google has rolled a new look that involves dropping its famed search tabs, along with debuting a web alerts service and a personalized search results option.
Search Engine Watch March 31, 2008 Kevin Newcomb	Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc.
Search Engine Watch September 22, 2004 Danny Sullivan	Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front.
The Motley Fool June 21, 2006 Alyce Lomax	10 Things I Hate About Google There are plenty of reasons to think Google's a risky investment. Google's not doing itself a favor, nor its shareholders, by trying to do too many things that have already been done, and done perfectly well.
Search Engine Watch September 4, 2001 Danny Sullivan	We're In The Money, Says Google Google's profitable and has been so on an operating basis for the past two quarters, the company says. Along with being profitable, the company also has a new chief executive officer, Dr. Eric Schmidt...
Knowledge@Wharton	A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well...
The Motley Fool October 31, 2006 Anders Bylund	A Foolish Treat: Google Here we are, two years after the historic IPO, and lots of investors still don't get it. Investors, you can be sure of this: buy now, because these shares may never look this cheap again.
Search Engine Watch February 18, 2003 Danny Sullivan	Google Buys Blogging Company - But Why? Why did Google buy Blogger? Most likely for ad distribution and almost certainly not to improve search quality.
BusinessWeek July 17, 2006 Jon Fine	Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.