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The Motley Fool April 13, 2004 Alyce Lomax	Google Mail: Novelty or Nosy? Does the "G" in "Gmail" stand for "going... going... gone"?
The Motley Fool April 1, 2004 Alyce Lomax	Google's Gigabyte Giggle? Is Gmail an outlandish hoax or serious business?
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
The Motley Fool June 30, 2008 Alyce Lomax	Fool Blog: Dear Gmail ... They're great and useful, but where's the money, Google? How can Gmail's bizarre pitches generate any ad clicks at all? Gmail's weird, off-base ads make me think that investors shouldn't assume Google is perfect.
InternetNews September 24, 2004 Ryan Naraine	Google as Browser? Analysis: The guessing game about Google's post-IPO plans is spinning out of control. Is there enough evidence to support the speculation?
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
The Motley Fool August 31, 2004 Rick Aristotle Munarriz	Be the Portal, Google Google's path to greatness will be more than a one-way-search street. Now that it is a public company, it is all but mandated to forge ahead and grow.
Search Engine Watch May 14, 2004 Danny Sullivan	Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return?
Information Today April 5, 2004 Richard W. Wiggins	Google's New 1 Gigabyte Webmail Service: Everybody Plays the Fool On April 1, Google, Inc. announced a new Webmail service that will provide each subscriber with a free 1 gigabyte mailbox.
Search Engine Watch April 2, 2003 Danny Sullivan	Search Privacy At Google & Other Search Engines This article examines what Google and other search engines record about your searches.
The Motley Fool September 9, 2008 Alyce Lomax	Google at 10: The Awkward Phase Google just celebrated it's 10th birthday. While praise for its past success is certainly deserved, maybe investors should wonder if the company has grown up, or if it's still just an overgrown kid.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
The Motley Fool March 7, 2005 Alyce Lomax	Google's Moving In It's official -- Google wants a piece of your desktop real estate, added proof for investors that the search wars continue.
The Motley Fool July 6, 2005 Rick Aristotle Munarriz	Will Google Bury Microsoft? Google keeps taking baby steps into Microsoft's turf. Microsoft doesn't appear threatened by Google's newest foray at the moment.
The Motley Fool May 17, 2004 Alyce Lomax	Yahoo! Kicks It Up a Notch Look out Google, Yahoo!'s not taking Gmail's threat sitting down.
Search Engine Watch March 31, 2004 Danny Sullivan	Google Launches Gmail, Free Email Service Google is launching a new web-based email service called Gmail that it hopes it will allow people to search their email as easily as they search the web -- as well as provide Google with a more permanent connection to its users.
The Motley Fool September 22, 2004 Rich Duprey	Browsing at Google The rumors about Google becoming a Web browser begin to swirl in earnest. Whether it could ultimately supplant Internet Explorer as the premier Web browser is open to speculation.
The Motley Fool October 31, 2006 Anders Bylund	A Foolish Treat: Google Here we are, two years after the historic IPO, and lots of investors still don't get it. Investors, you can be sure of this: buy now, because these shares may never look this cheap again.
The Motley Fool April 4, 2005 Rick Aristotle Munarriz	Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful.
The Motley Fool December 13, 2004 Alyce Lomax	Google's Suggestive New Service Google Suggest may come as no shock, but it's useful and accurate.
InternetNews April 20, 2005 Susan Kuchinskas	Search and My History Shall Find My Search History, which went live on Wednesday, lets users access and manage their Google search history from any computer.
The Motley Fool April 1, 2005 Rick Aristotle Munarriz	Google Gigs It Up Google celebrates its Gmail anniversary by upping the ante in the email war. It's a brilliant move for Google, especially since it took Yahoo! all of 51 weeks to eventually match Google's original offer while Microsoft's Hotmail is still providing a stuttered response.
The Motley Fool September 2, 2005 Rick Aristotle Munarriz	Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.
The Motley Fool April 16, 2004 Rick Munarriz	Hands Off My Google The Internet's most dynamic company is coming under fire for a service that hasn't even launched. Google's free email will feature ads targeted by email content.
The Motley Fool September 14, 2004 Alyce Lomax	AOL: Back to the Future? As Web advertising heats up, is everything old new again?
The Motley Fool June 2, 2004 Alyce Lomax	Google Goes Corporate The corporate market is Google's plan to open another revenue channel.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
InternetNews August 25, 2004 Ryan Naraine	Google to Pay Bloggers Looking to lure new users to its Blogger publishing platform, Google plans to give up a slice of its own advertising pie.
InternetNews March 21, 2006 Nicholas Carlson	Google Finance Sparks Portal Talk After launching Google Finance, is the company closer to becoming a portal? Does Wall Street care?
Popular Mechanics February 21, 2008 Glenn Derene	How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move.
The Motley Fool February 1, 2008 Alyce Lomax	Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers.
The Motley Fool July 13, 2007 Rick Aristotle Munarriz	Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
Search Engine Watch August 24, 2005 Danny Sullivan	New Google Talk Offers Instant Messaging & Voice Chat As widely expected, Google waded into the instant messaging space with the debut of Google Talk, an IM client that also offers the ability to make voice calls between computers.
Search Engine Watch May 20, 2005 Danny Sullivan	Google Launches Personalized Home Page Google has unveiled a new service that allows people to consolidate the various Google features they use, ranging from web search to email, into a personalized home page.
InternetNews February 23, 2006 Susan Kuchinskas	Google Begins Web Hosting Here comes Google Page Creator, a free, browser-based tool for creating Web pages that are stored by Google.
The Motley Fool November 30, 2005 David Gardner	Google This Interview Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on hardware, hard profits, and hefty valuations.
The Motley Fool June 1, 2007 Seth Jayson	Press Grinds Google's Gears Google's latest "threat" to Microsoft's Office software is neither new nor a threat. The press may not see the obvious, but investors should. Google is a search and advertising company.
BusinessWeek May 3, 2004 Stephen Wildstrom	Google's Gmail Is Great -- But Not For Privacy While Gmail has focused attention on serious privacy issues about Web mail in general, the Google service, currently in a limited trial, is a pleasant surprise.
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
The Motley Fool September 8, 2005 Rich Smith	Dueling Fools: Google Bear Bigger isn't always better when it comes to market caps and hype. Thus far, Google (and its stock price) have survived its gaffes, but with four high-profile snafus in less than a year, Google may find that its luck is running out.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
The Motley Fool June 21, 2006 Alyce Lomax	10 Things I Hate About Google There are plenty of reasons to think Google's a risky investment. Google's not doing itself a favor, nor its shareholders, by trying to do too many things that have already been done, and done perfectly well.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
InternetNews April 13, 2007 Andy Patrizio	Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash.
The Motley Fool September 26, 2005 Tim Beyers	Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally.