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The Motley Fool April 4, 2005 Rick Aristotle Munarriz	Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful.
The Motley Fool April 1, 2004 Alyce Lomax	Google's Gigabyte Giggle? Is Gmail an outlandish hoax or serious business?
Search Engine Watch March 31, 2004 Danny Sullivan	Google Launches Gmail, Free Email Service Google is launching a new web-based email service called Gmail that it hopes it will allow people to search their email as easily as they search the web -- as well as provide Google with a more permanent connection to its users.
The Motley Fool April 13, 2004 Alyce Lomax	Google Mail: Novelty or Nosy? Does the "G" in "Gmail" stand for "going... going... gone"?
The Motley Fool March 28, 2007 Alyce Lomax	Yahoo! Ups the Email Ante Yahoo! will now offer unlimited storage with its Web-based email. It should be interesting to see how rivals respond to this latest tactical move, particularly Google.
The Motley Fool April 16, 2004 Rick Munarriz	Hands Off My Google The Internet's most dynamic company is coming under fire for a service that hasn't even launched. Google's free email will feature ads targeted by email content.
The Motley Fool November 17, 2004 Alyce Lomax	Google's G-nius The search company may be crazy like a fox. Whether investors should be jumping in at current levels is another story, and one that seems like it's going to be a cliffhanger.
The Motley Fool April 7, 2004 Seth Jayson	Google's Gmail Snooping Google's new email service draws fire from privacy advocates even before it launches.
The Motley Fool February 8, 2007 Alyce Lomax	Gmail Still Plays Hard to Get Google's Gmail opens wider -- but you'll still need an invitation.
Search Engine Watch June 15, 2004 Chris Sherman	Yahoo Upgrades Email to Compete with Google's Gmail Yahoo has expanded capacity and significantly upgraded the performance of its email system, making it a viable alternative to Google's Gmail service.
The Motley Fool February 8, 2005 Alyce Lomax	Is Google Going for It? Rumors of 50 Gmail invites for some users spur rumors that Google's Web-based email is going live.
BusinessWeek May 3, 2004 Stephen Wildstrom	Google's Gmail Is Great -- But Not For Privacy While Gmail has focused attention on serious privacy issues about Web mail in general, the Google service, currently in a limited trial, is a pleasant surprise.
The Motley Fool April 1, 2005 Rick Aristotle Munarriz	Google Gigs It Up Google celebrates its Gmail anniversary by upping the ante in the email war. It's a brilliant move for Google, especially since it took Yahoo! all of 51 weeks to eventually match Google's original offer while Microsoft's Hotmail is still providing a stuttered response.
InternetNews December 16, 2005 Colin C. Haley	Gmail Gone Mobile Google's Gmail Mobile lets users access their messages from mobile devices.
The Motley Fool May 17, 2004 Alyce Lomax	Yahoo! Kicks It Up a Notch Look out Google, Yahoo!'s not taking Gmail's threat sitting down.
The Motley Fool September 3, 2004 Rick Aristotle Munarriz	Google's Common AdSense Google has so many sponsors bidding for clicks on paid search results that the company has been quick to launch its own Gmail email service and win the hearts of mainstream website publishers with its AdSense program.
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
The Motley Fool September 2, 2005 Rick Aristotle Munarriz	Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
The Motley Fool April 6, 2006 Alyce Lomax	Dueling Fools: Yahoo! Bull Rebuttal Despite Google, Yahoo! is still a company to shout about. Investors, the Internet giant retains many competitive advantages, beyond even its well-known Internet brand.
The Motley Fool May 31, 2005 Kelvin Taylor	Yahoo! Follows Google ... Again PhotoMail vs. GMail -- let the grudge match begin. Yahoo! is investing money into infrastructure to expand its features, generate additional traffic, and in turn garner more ad revenue. Time will tell whether this strategy works -- or simply lowers profit margins.
PC World July 2004 Steve Bass	Web-Based E-Mail; Gmail: Google's E-Mail Winner If you've had your fill of Web-based e-mail burdened with skimpy storage and cluttered interfaces, say hello to Google's free Gmail.
The Motley Fool November 15, 2004 Alyce Lomax	Yahoo! Doesn't Get It You can get more storage capacity now with Yahoo! Mail, but not the gig Google offers. This could end up being too little, too late for some users.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
Search Engine Watch May 20, 2005 Danny Sullivan	Google Launches Personalized Home Page Google has unveiled a new service that allows people to consolidate the various Google features they use, ranging from web search to email, into a personalized home page.
Search Engine Watch May 14, 2004 Danny Sullivan	Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return?
The Motley Fool August 6, 2007 Rick Aristotle Munarriz	GooTube Sends a Stinging Gmail A clever Google promotion, a community generated video created from individual 10-second clips sent in by viewers, brings in clever responses, but also a mixed bag of viewer comments.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
The Motley Fool February 15, 2007 Alyce Lomax	Quick Take: Gmail's Fickle Open House Is Google getting too big, too fast, with too many initiatives flying around, and some communications falling through the cracks within the company? Maybe investors should wonder if Google needs to organize the information inside its own halls.
InternetNews September 29, 2010	Google Offers Conversation Opt-Out for Gmail Google gives ground, offering Gmail user the ability to revert to the traditional view that displays a back-and-forth exchange as individual messages.
The Motley Fool May 19, 2004 Seth Jayson	Google's Email Arms Race Lycos sells a gig, and Google gives away a terabyte.
InternetNews April 20, 2005 Susan Kuchinskas	Search and My History Shall Find My Search History, which went live on Wednesday, lets users access and manage their Google search history from any computer.
The Motley Fool August 31, 2004 Rick Aristotle Munarriz	Be the Portal, Google Google's path to greatness will be more than a one-way-search street. Now that it is a public company, it is all but mandated to forge ahead and grow.
The Motley Fool September 14, 2005 Rich Smith	Gmail's Name in G-eopardy Google faces copyright infringement suits over the name of its email service. Clearly, the Internet giant has completely bungled the trademark aspects of its Gmail venture. However, investors should know that all is not lost.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
Information Today April 5, 2004 Richard W. Wiggins	Google's New 1 Gigabyte Webmail Service: Everybody Plays the Fool On April 1, Google, Inc. announced a new Webmail service that will provide each subscriber with a free 1 gigabyte mailbox.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
The Motley Fool June 15, 2004 Alyce Lomax	Yahoo!'s Postmodern Move Yahoo! Mail increases its free email quotient, but is it enough?
Fast Company February 2009 Bill Barol	Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying.
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
InternetNews February 26, 2007 Nicholas Carlson	Yahoo's Panama Panning Out...So Far A new study says the system designed to ratchet up click-through rates for sponsored ads is working.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
Search Engine Watch February 7, 2006 Chris Sherman	Google Integrates Chat with Gmail Continuing its push into communications products and services, Google has incorporated a chat client into Gmail, blending the best features of both technologies.
Popular Mechanics February 21, 2008 Glenn Derene	How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move.